Teach you how to promote the Image class website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In this era, more and more sites, has been far more than the number of ox, so, the production of Web sites, more and more easy to promote the site, more and more difficult.

(a) Map chain site Landing

For a small traffic, not well-known sites, map chain site can bring you more traffic than search engines and other methods. I made a statistic about my friend's xmeimei.com net. Every day to this my friend's site brings about 200-2000 traffic. Recommended http://www.85link.cn overlord chain, the current comparison of the picture chain, at least 1:1 of the Exchange Mode

(b) Friendship Connection

Friendship connection can bring a stable passenger flow to a website. In addition to help the site in Google and other search engine species rankings.

Talk about friendship connection best can connect some traffic than their own high, well-known sites. Again is the website that complements with own content. Then it is similar sites, similar sites to ensure that their site content quality to have characteristics, and can attract people, or not even similar sites.

Yesterday, I give electronic product price comparison net, do more friendship connection, just start its stationmaster feel destroy art, so unwilling to do. But come, after my analysis, he tried to do a few. In just two days, the statistical device proves the effect of friendship connection. Oh!

The website does not want but asks the appearance, specially tries the commercial website, must be practical first, the technical appearance and so on second. Suddenly think of a not beautiful, but a year development reached more than 400,000 daily traffic site, that is Chunhui's mobile home site.

In addition, many of my friends ' website, although not beautiful, and some still difficult to see, but actually brought them money. Oh, please remember this website design concept, practical first

(c) Search engine landing Rankings

Search engine to bring the flow of the site will be more and more large, landing there are landing cavalry and many other software. But the most effective or manual landing. In my book on the name of the special sale of the net statistics, through the manual landing to NetEase, Yahoo and other search engines to bring a lot of traffic. Some other portals currently take a toll landing and you can choose according to your situation. But I personally think that the investment and return is not very good value.

Chinese search engine, currently used the most is Baidu and Google, the current two search engines have a charge service, of course, there are free landing. For fee-based service, choose according to your own circumstances. Baidu is 0.3 yuan per click. Google each click for 0.5 yuan, the other Chinese search league also has a charge ranking service. Personally think the price is higher, not too good.

If you don't want to give them money and try to get better rankings, then you need to optimize your site and make some detailed strategies based on their laws. such as title design, label design, content typesetting design and so on.

(iv) Network advertising

Network advertising Although to spend money, but to bring the flow of the site is very objective, but how to spend the least money to get the best results, this requires a lot of skills.

1. Low cost, high return. How can we achieve this effect? Personal opinion is the choice of media, if you want to gain visibility, then pay to those who have well-known sites, if you are only for traffic, then, the media site to filter out, because they are very expensive prices. So what kind of site to choose as the media? The site is not very famous and has large traffic. At present, many personal sites, although not very famous, but the traffic is particularly large, advertising on them, the price is generally not expensive. Dududu.net in a large flow of software download site ads. One months is only 300, each day can bring him hundreds of of the passenger flow. It's much more affordable than those bidding rankings.

The resource cooperation between websites is also an important way to promote each other, the simplest way of cooperation is to exchange links. Web site Other cooperation there is content sharing, resource exchange, each other for recommendations, although the form and operation methods are different, but the basic idea is the same, that is, in their own certain marketing resources in the case of cooperation to achieve common development. This section only describes the Exchange link methods.

In the "Search engine registration" related content, referring to Google as the representative of the second generation of search engines will be the number of links to other sites as a decision to a site ranking index, in fact, the exchange of links itself is a commonly used site promotion means, the more opportunities for links by other sites, the more conducive to promoting their own web site. Especially for most small and medium websites, this kind of free promotion means is a commonly used, and has certain effect method.

Exchange links or call reciprocal links, interchange links, links, etc., is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion.

The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. However, regarding the effect of exchange links, there are some different views in the industry, some people think that the site can be obtained from the link is very little traffic, but also some people think that the exchange of links can not only achieve the potential brand value, but also access to a lot of direct traffic.

The view of this book is that the meaning of the exchange link is actually beyond the scope of the direct increase in access volume, more important than the increase in the number of visits is the industry's recognition and recognition, because generally speaking, linked to the site on the scale is relatively close to the content of a certain degree of relevance or complementarity, It is possible to list your site as an object of cooperation only through recognition.

Frequently asked Questions to establish exchange links

On the site links, we often see some very different results, and some sites without distinction to list a lot of seemingly unrelated sites, from chemical building materials to personal photo, as well as a variety of personal homepage, there are many sites, there is no link to the relevant site. Both of these situations are extreme, and there are some issues that need to be noticed even for more normal site links.

(1) Is there a standard number of links?

How many links do you think is enough? This is often a matter of concern to some network marketers, but it is difficult to determine this standard, mainly related to the site in the area of the situation. A highly professional site, content-related or complementary sites may be very few, then there is the possibility of the number of exchange links is naturally relatively small. Conversely, the popular web site can choose the link object will be much more extensive.

Generally speaking, you can refer to their content and size are similar to the site, to see other people's situation, if those sites you think it is necessary to do links to the site has appeared in their own links list, and there are some others do not, but is a valuable cooperative website, Then it should be thought that the work is very fruitful. However, the new site is constantly appearing, the exchange of links is not the end of the work, your list of collaborators will become more and more long, this is a good phenomenon. In short, there is no absolute quantitative standard, the quality of the collaborators (access, correlation, etc.) is also an important parameter to evaluate the interchange links.

(2) Different website logo style and download speed

The exchange link has two main ways of picture and text linking, if the use of picture links (usually the logo of the site), because the logo of various sites vary, even if the specification can be unified (mostly 88x31 pixels), but the format of the picture, color and so on with their own site style difficult to coordinate, affecting the overall visual effects of the site. For example, some icons are animated, some are static, and some are fast. A large number of pictures placed together, often give people a dazzling feeling, and not every site logo can let visitors understand it to express the meaning, not only to be linked to bring the expected amount of visits to their own website has also had a bad impact.

In addition, placing too many pictures on the home page can affect the download speed, especially when the images come from different Web servers. Therefore, it is recommended not to put too many pictures on the homepage of the link, the specific number of moderate, and the layout of the site, 5 of the following should not be too much, but no matter what the case, more than 10 different styles of pictures together, will make the viewer's eyes feel uncomfortable.

(3) Visit the website of Friendship link partner

Like the search engine registration, Exchange link once completed, also has a certain relative stability, however, still need to do not regularly check, that is, return visit Links partner's website, see the other side of the site is normal operation, their own site is canceled or the wrong link, or, because the other side of the Web page revision, URL points to the transfer, and so on, whether it will link their own URL error. Because the switch link often appears on the homepage of the website, the wrong or invalid link to the quality of their site has a greater negative impact.

If you find the other side missing links or other circumstances, should be timely contact with each other, if some sites because of the closure and other reasons can not be opened, in a period of time still can not recover, should consider the temporary cancellation of those invalid links. However, you can back up the relevant information, perhaps the other side of the problem will be contacted with you, requesting the resumption of links.

In the same way, for the benefit of the partners, when their website has any significant changes, or think that no longer suitable as a link to exchange, should also promptly notify each other.

(4) Do not link unrelated sites

Perhaps you will receive some irrelevant sites to request the exchange of links to the letter, do not think that the number of linked sites, the more the better, unrelated links on their own site does not have any positive effects, on the contrary, a large number of unrelated or low-level links to the site, will reduce the quality of those sites on your Visitors will also see your site as low quality or not professional, seriously affecting the reputation of the site.

(5) Invalid link

No one likes their site there are many invalid links, but, in fact, many sites have different degrees of this problem. Even if the site internal links are no problem, but it is difficult to ensure that the link to the external also no problem, because the link site may be revised, closed, and other reasons, the original path is no longer valid, and for visitors, all the problems are the site's problems, They do not analyze whether their site has been closed or other problems have occurred. Therefore, it is necessary to conduct a systematic examination of the site links at every interval.

In addition, new sites are being created every day, the task of exchanging links is not the end of the time, of course, in many cases, are the new site to offer cooperation requests, to these sites for rigorous inspection, from which to choose their own site, will be the team of partners growing and rich, for the vast majority of sites, is a huge fortune.

These days who is the most "old", the answer is "netizens"! is not it? Website operators have racked their brains to design exquisite but also has the affinity of the page, planning interesting and can be absorbing the channel, the development of wonderful and easy to use the function of the same, everything is for the new netizens. Because, a little attention, netizens light mouse, all of a sudden ran to 108,000, 10 days a half month also not to your website on a glance. You say, how distressed! First, I have 10 dishes, ready, let netizens taste. Although not a big meal, the taste is light some, but, you must not underestimate, with good, can help you recruit repeat customers.

Information Complete Home

Don't overlook this, I must remind you. At the top of your homepage you have to tell the viewer who you are, such as setting up "about us" and what your site is. Many websites don't notice this, so many visitors come to the site and leave easily because they don't know what it is. Slim picture

Because the picture download takes time, please be sure to compress the picture to lose weight. Unless your site is all beautiful Meimei photo, otherwise no one will look at the picture and wait for two minutes of valuable online time. If you really need to put a lot of pictures, send you two words: Compression!

Common fonts

On the Internet, text spreads a lot of information. To seriously deal with the content and expression of the Web page is the first step to show the level of Web page production. The fonts used are clean, easy to read, and the odd or flamboyant fonts, if they are long included, are bad for readers. If you want to use the "founder Mt" font to enhance the performance of the site, I advise you not to do so. Because if your Web page does not use common fonts that are installed on the computer of most netizens, such as XXFarEastFont-Arial, italics, and boldface, the fonts on the Web browser will not be displayed according to the fonts you design. Therefore, it is best to use a generic standard font. If you have to use WordArt, you have to make them into graphs so that the fonts on the user's machine will be the same as the ones you design. In addition, the use of the font size should be moderate, the font is too small, reading laborious; the font is too large, the word distance is too long, breaking the original sense of the whole word, but also unfavorable reading. Appropriate resolution this is a key link in Web page production. What is the size of the Web page? At present, most netizens have a resolution of 800x600, but there are also a few people using 640x480 's display and 1024x768 display. So you should test your page in different sizes. If you don't mind a few people pulling the scroll bar to get a full view of the Web, you can make a X600 size so that anyone with more than 1024 monitors will be able to do so. If your site has a small number of pages, it is recommended that you work hard to design a different resolution of the page.

Length of Web page with moderate length

At present, the production of Web pages using the most resolution mode is 800x600, so the 2~3 window screen page is preferred. The longer the page, the longer the browser downloads the page, and the more opportunities the viewer gives up. If a file is too long, it should be divided into a number of shorter pages, each page to indicate the navigation of the page, such as "first page", "second page" and so on.

Concise navigation Bar

Navigation bar to be simple and clear, and maintain the consistency of the page navigation bar. You can place the navigation bar at the top or bottom of the page at will. But no matter what you do, don't forget to add a plain text navigation bar at the bottom of each page. No matter how you like flash, try not to use the Flash form of the navigation bar. Because many readers do not have flash plug-ins, so they can not browse your site (and then a group of netizens, is not willing to download files, even if it is very small, they are lazy). In fact, the most crucial is those web search engine spiders, do not know the flash format of the navigation bar. So if your navigation bar uses flash, search engines can't search every page of your site, and you're not easily found.

Interactive columns

In the internet world, "interaction" means attraction. If the site does not interact with the content, then you quickly design a bar! For example, chat room, BBS, message board. This content helps to connect your netizens into a community, thereby enhancing the attractiveness of the site to them.

Clear Contact Method

When I browse the Internet, I often have to find a way to contact the site and have to turn the site upside down, tired of exhaustion. Therefore, it is recommended that you put the contact method at the bottom of each page. Also, do not let users who are willing to contact you fill out complicated forms. Just click on your e-mail address OK, this is best. If you are willing, it is best to put your contact number on the above, because some netizens impatient, and so do not online to collect your mail, is to find you a good chat, you can be sure to meet their wishes.

Set up mailing lists

This is one of the important conditions to build a website, must remember. Even if you don't need to send news to your users every day, you can also use the mailing list to deliver information to your users. For example: the introduction of new products, site major updates and so on. Use mailing lists to narrow the distance between the site and the user. As long as he is registered as a user, everything is under control. However, also want to grasp the degree, lest be treated as junk mail by others.

Browser compatibility

This may be the classic old question. The same page in IE may be perfect, can be changed to Netscape may be unrecognizable. Therefore, be sure to test your page in different browsers (Netscape and Internet Explorer). Although IE now has more than 80% users, we should take into account the needs of 20% of the user. Because as long as IE and Netscape exist at the same time, this problem must exist.