Teach you how to use social marketing to build a brand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Millet fire, Roseonly also fire, small times more fire, accompanied by controversy and chasing, each envy envy hate, each spit and abuse, but it is fire.

Traditional network marketing, is often the promotion of point-to-point. The more mature way is the keyword promotion, effect display promotion, portal advertising, and so on, whether it is a question and answer stickers, forum stickers, Baidu bidding keywords, such as Taobao Beijing-east platform through train, or some portal implant ads, must rely on a large number of clicks to exchange for lasting results, this model has been recognized by most business owners. Because the advertising effect is very good evaluation, how many clicks for a deal customer, a deal customer can bring how much profit, so it is easy to calculate the output of advertising than control in what interval for the enterprise, as long as in the controllable range, can increase input, in exchange for more clicks. The drawbacks of this model are also very obvious, as more advertising costs require customers to pay, which is contrary to the brand concept of providing higher value to customers, meanwhile, the value of marketing and dissemination of content in this model is not highly valued, enterprises often stand in their own way to spread cold ads, There is no real need to consider from the user, which is worthless to the user. High cost, mechanical cold advertising, resulting in the user's distrust, poor reputation.

How to break through the plight of traffic? How do Word-of-mouth spreads? The success of social marketing seems to point to the answer. To break through the flow of the plight, we must find ways to make their own fire. But the fire is very difficult, want to let the user for you spread Word-of-mouth, you have to give them some sweetness first. The brutal reality is that the user is very picky, and the enterprise is accustomed to the traditional marketing methods, such as TV newspaper advertising, traditional network advertising, and gradually lost the sensitivity of user needs. The solution is that we must understand what users prefer, combined with the needs of users, how we make the user valuable content, this is worth pondering.

A clearer route is for companies to reorient their direction weaken the market thinking, strengthen consumer thinking, how to let consumers fall in love with your proposition to locate the brand story and advertising language, to develop a valuable communication strategy for consumers, and continue to optimize your products and services to become very user experience and value, if you do so , I believe users are happy to spread such a story-worthy brand.

One of the characteristics of social marketing is fast, the number of users from 0 to 1 million, perhaps only one months to achieve. If the use of traditional network marketing, point-to-point transmission mode, to achieve this effect is very difficult. Another feature of social marketing is the Matthew effect, the more attention the more the more word-of-mouth spread, the more people have a good reputation and new attention. Word-of-mouth growth and flow of growth to achieve synchronization, visibility and reputation of qi.

The prospect of social marketing is good, but it's hard to do. First of all, in the design of products and services, the requirements of the enterprise is very high. You have to do your best, this kind of good is based on user approval, boasting. If you can't do the best, you can learn millet to do the best price, you must also provide additional value-added services. Only in this way, your products and services are valuable, because the information is more and more transparent, you want to pit consumers difficult, you must have value, and to continuously improve this value, so that you can become a brand. Of course, if you do not want to become a brand, the proposal to give up social marketing, continue to do a single page bid, continue to do the network to join, Tesla CEO Ilon Masc said, joined the enterprise is almost not big, because you do not want to do brand.

In addition to the value of products and services, you have to develop valuable communication strategies around these, especially the content of your communications. The future of marketing is creative, your content to be as creative as possible, not necessarily tall, but try to avoid too vulgar, you should be wary of people's inner spread of the bottom line. It's a tough thing to make valuable communications, marketers must know more about products and services than ever before, and you have to study the psychology of users, what they like, and how to create the power of user sharing.

In the value communication strategy, the use of social marketing channel design activities planning, is a very important link. Users like valuable activities, not just a simple award-winning activities, if you can with fashion, cool, environmental protection, fun, love, social responsibility, such as hooking up with the relationship, users will be more like interactive sharing, because they like to tell others, I am also very fashionable, I also have good taste and responsibility. Event planning can greatly stimulate the user's interest in interaction, at this time the marketing staff should do a good job of timely interaction, and design two communication strategies.

Of course, don't forget the brand story and advertising language, which will let users quickly remember you, and will not easily forget.

For a newly established brand, it is difficult for you to come out with your predecessors to play keyword battles and to play TV advertising stations. Even if you have a very good idea. From now on, learn to forget the flow, forget clicks, forget to promote the channel, attaches great importance to your brand, even if you are just established brand. You only need to do three things, design unique products and services, to make it more consistent with the user's value, design and brand-oriented and user needs of a consistent communication strategy, so that the target customer base for the pursuit and love of the design of the system and the process of socialization marketing strategy, to become a magnifying brand efficiency of nuclear weapons.

Don't believe what I say, but all you have to do is stick to the value of products and services and spread the value of content, not cold advertising.