Teach you if you design a successful website

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With the development of network technology, network application has been soaked to every corner of human society. As the support point of the network world, it is a hot spot for people to pay attention to: The government uses the website to publicize oneself's policy outline, increasingly becomes the through train that exchanges with the populace, the enterprise application website propaganda oneself image, the discovery Infinite business opportunity, individual application website displays the individuality style, creates the bridge which More and more people want to have a website, to open up a world of cyberspace. How to design an excellent website? On this issue, people discuss a lot, can discuss a lot of content, coupled with the rapid development of network technology, it is difficult to put forward an absolute authority and the right design thoughts, the author is not, according to my design grasp, summed up the following fundamental design thoughts:

I. Positioning the theme and title of the website

The theme of the website is the subject of the website, the first problem that the website design begins to encounter. Website theme strange, beautiful, just want to, can make it out. The following are the 10 categories of the top 100 U.S.-famous web sites in the 99 rankings of the United States Personal Computer Magazine (PC Magazine): 1th Category: Online job search; class 2nd: Online chat/Instant message/ICQ; class 3rd: Online community/discussion/mailing list; 4th class: Computer technology; Class 5th: Web/Web Development; class 6th: Cultural sites; category 7th: Tours; category 8th: reference/Information; class 9th: Family/Education; 10 Categories: life/Fashion; Each category can continue to be subdivided, for example, the entertainment class is divided into sports/film/music and other small categories, music can be divided into MP3,VQF, RA and so on, according to the way of performance of classical, modern, rock and so on. At the same time, the various themes of contact and interspersed separation can produce new themes, such as tourism forum (tourism + discussion), the classic play (soccer + film) in this way, the theme can be thousands of. So many subjects, how to choose? Follow the following criteria: 1, the theme should be small and fine: positioning to small, content to fine. If you want to create a site with everything you think wonderful things on top, then often counterproductive, giving people the feeling is no theme, no characteristics, everything, but everything is very shallow, because you can not have so much spirit to maintain it. The biggest feature of the site is new and fast, the most sought-after personal homepage is updated every day and even a few hours update. The latest survey results also show that the network's "theme station" than the "foolproof station \" More people like, like stores and department stores, if I need to buy something on one hand, will definitely choose to buy a shop. 2, the subject matter is best you personally good or like content. For example: You are good at programming, you can set up a programming favorite website, interested in football, able to report the latest situation, star dynamics and so on. This will not be bored or powerless in manufacturing. Fun is the motivation to create a website, there is no enthusiasm, it is difficult to design and create excellent website. 3, the subject matter not too excessive or the goal is too high. "Too indiscriminate" refers to everywhere, everyone has a theme, such as software downloads, free information. "The goal is too high \" refers to in this subject has been very good, well-known site, you have to go beyond it is very difficult.

If the subject matter once affirmed, can coil theme to the website name. Website title, is also a part of the site design, but also a key element. You see, the "Computer Learning room \" and "Bathers \" is obviously the latter refined; \ "Flute Park \" and "midi Paradise" is clearly the latter clear; \ "Children's World" and "Chinese kindergarten" is obviously the latter atmosphere. We all know Piii's Chinese title, "Pentium \", if changed to "Run \", probably not today so \ "Fire". The same as the ideal life, the title of the website can be healthy, loud, easy to remember, the site's image and promote the implementation also has a great impact. My initiative is: 1, the title should be. In fact, is to be legal, and reason, and love. Cannot use the reactionary, pornographic, superstitious, endanger the social peace the noun sentence. 2, the title should be easy to remember. It is best to use the Chinese title, do not use English or English mixed title. In addition, the website title of the word should be controlled in six words (preferably four words) within, four words can also use idioms. A small number of words also has a benefit, suitable for other sites of link layout. 3, the title should have characteristics. Title level can withstand, if can show a certain connotation, to read readers more visual impact and space imagination, it is top grade. For example: Music avantgarde, Web page Pottery bar, e-book space-time and so on. While showing the theme of the site, can point out the characteristics of the place.

Locate the CI image of the website

The so-called CI (corporate identity), meaning is the vision to unify the image of the enterprise. An excellent website, like the entity company, needs the overall image packaging and design. Accurate, creative ci design, the promotion of the site has a multiplier effect. The detailed approach is:

1, the design of the website logo (logo)

Just like trademarks, logo is your site characteristics and content of the concentrated performance, see the logo let you think of your site. Logo design ideas from your site's title and content:

(1) The site has representative characters, animals, flowers, etc., can use them as a design of the Dibon, to be cartoon and artistic, such as Disney's Mickey Mouse, Sohu cartoon fox and so on.

(2) The website has the specialized, can take the article which the profession has the representative as the mark. For example, the Bank of China's copper logo, speeding car steering wheel logo and so on.

(3) The most common and easiest way is to use the English title of my website as a mark. Using a variety of fonts, the letter of the deformation, the combination of letters can easily make good my logo.

2, design the standard color of the website

The site gives people the first impression from the visual impact, the affirmation of the site's standard color is a very important step. Different color combinations produce different effects and may affect the mood of the visitor. A practical example of this: IBM's dark blue, the Ken Red stripe, the Windows window logo red, blue and yellow green block, all make us feel very appropriate, very harmonious. \ "Standard color" refers to the performance of the site image and extension of the connotation of the color. Generally speaking, a website's standard color does not surpass 3 kinds, too many people dizziness. Spec colors are used for site logos, titles, main menus, and main color blocks. Give people the feeling of unity of the whole. As for other colors can also be used, just as a decoration and foil, must not be distracting. Suitable for the color of the Web page specification color: blue, yellow/orange, black/gray/white three series of colors, to pay attention to the reasonable color matching.

3, the design of the website specification font

As with the canonical color, the canonical font refers to the unique font used for the logo, title, and main menu. Ordinary our web page acquiescence to the font is the song body. In order to show the site's "different \" and unique style, we can choose some special font according to the requirements. For example, in order to show the professional ability to use coarse Song, the performance of the design of sophisticated can use the advertising body, the performance of cordial and arbitrary can use handwriting and so on.

4, design the website propaganda slogan

Can also be said to be the site of the flesh, the purpose of the site. Use a word to make a high generalization. Similar to the practice of life in the advertising golden sentence. For example: Magpie's Nest's "taste is great", Maxwell's \ "Good things and good friends to share with", Intel's \ "Give you a Pentium heart \" and so on.

Third, the Affirmation website column

Setting up a website is like writing an article, first of all to prepare the outline, the article talent theme understand, level clear. If the site structure is not clear, the directory is complex, the content of the east a piece of the West. The result is not only that the reader is ignorant, I also have to expand and maintain the site is very difficult. The subject matter of the website is affirmed, and collects and organizes a lot of related material content, but how to organize the content ability to absorb netizen to read the website? The essence of the column is a Web site's outline index, the index should be the main body of the site to be clearly revealed. General site layout to

Note the following:

1. Subject matter

Classify your topics in a certain way and use them as the main section of your site. The number of subject columns in the total column to occupy an absolute advantage, such a site obvious professional, prominent theme, easy to leave a deep impression.

2, set up a recent update or website guide column

Set up the "recent Update \" column, is to take care of the frequent visitors, so that your homepage more humane. If the homepage content is huge, the level is many, but does not have the station inside the search engine, the setting \ "the website guide \" column, can help the initial visitor to quickly find the content which they want.

3, to set up a two-way exchange of columns

For example, forums, message books, mailing lists, etc., enable readers to leave their message.

4, set up downloads or FAQ section

The characteristics of the network are information sharing. If you are setting up a material download section on your homepage, make it easy for visitors to download the material. In addition, if the site often received friends about a certain aspect of the problem letter, it is best to set up a FAQ column, both easy to users, but also to save more time.

Iv. confirm the directory construction of the website

The directory of the Web site is the directory you created when you set up your site. For example: When using FRONTPAGE98 to establish a Web site, the acquiescence of the root directory and images (hosting picture) subdirectory. The structure of the directory is good or bad, for the reader does not feel much, but on the site itself to upload maintenance, the content of the future expansion and transplantation has an important impact. Here are some initiatives to build a directory:

1, do not send all the files are in the root directory, will form a file management disorder

You often can't figure out which files need to be edited and updated, what useless files can be deleted, which are associated files, and how effective it is. In addition, the upload speed is slow. The service will normally set a file index for the root directory. When you put all the files in the root directory, so even if you upload only update a file, the service will need to retrieve all the files again, establish a new index file. Obviously, the larger the file volume, the longer the waiting time will be. So, minimize the number of file registers for the root directory.

2, according to the contents of the column to establish a subdirectory

The establishment of subdirectories, first by the main menu column set up. For example: Enterprise site can be introduced by the company, product introductions, prices, online orders, response contact, such as set up the corresponding directory. Other minor columns, similar what\ ' s new, the friendship joins the content to be more, the demand frequently renews can establish the independent subdirectory. And some related strong, do not need to update the column, for example: about this site, webmaster, site experience and so can be merged into a unified directory. All programs are normally hosted in a specific directory. For example: The CGI program is placed in the CGI directory. All requirements to download the content is also best placed in a directory.

3, in each main column directory to establish a separate images directory

Setting up a separate images directory for each main column is the easiest to manage. The images directory in the root directory is just for the home page and some minor columns of the picture.

4, the level of the directory not too deep

Directory level initiatives do not go beyond the 3-tier, maintenance management bento.

5. Do not use Chinese catalogue

6, do not use too long directory

V. Confirm the link construction of the website

The link construction of a Web site is a topological construct that links the pages to each other. It builds on the structure of the directory, but is able to transcend the catalogue. There are two fundamental ways to build a Web site's link structure:

1, tree-like link construction

Similar DOS directory constructs, the homepage link points to the first page, the level page link points to the level two page. Such links construct when reading, the first level enters, the first level exits. The advantage is clear, the visitors know where I am, will not be "fan" road. The defect is low reading efficiency, one column of the sub-page to another section of the sub-page, must bypass the home.

2, star-shaped link construction

Similar Network service links, each page with each other to establish a link. The advantage of this link construction is that you can always reach the page you like. The flaw is the link too many, easy to make the reader get lost, confusing oneself in what position, read a few contents?