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For enterprise website optimization, for small and medium-sized enterprises, undoubtedly injected new blood. So how to let small and medium-sized enterprises have a good marketing their own web site. According to their experience over the years, talking about some experience, hope to bring help to everyone.

We will use (paper guarding angle) http://www.gyxybz.cn to explain

Home: Website design and domain name selection.

1. The domain name contains keywords, the domain name to choose is easy to remember.

2. The website structure avoids using the search engine unfriendly frame, the Java language, if cannot avoid using, uses the CSS external, the best uses the HTML main static page.

3. The website inside each page sees completes the internal connection. Use anchor text to link to related Web pages organically.

4. Site map, although the content of our small and medium-sized website is relatively small. But we can't ignore that we can generate map tools online: http://www.xml-sitemaps.com/or using tiger software.

5. Add a robots file. can effectively control which pages want to be crawled by search engines, which pages do not want to be crawled.

6.404 error page. Add 404 error page will let search engine feel your website credibility good, trustworthy.

7. To optimize the image of the site, the site's pictures as far as possible to control the 50K, the image of the ALT tag description.

8. The title of each page of the website is critical, the title of the need to contain keywords, and to make a brief keyword. That's what we call long tail keywords. Describe the meta of the title, Keyword,description.

Secondly, the content of the site optimization.

A good site content is not required SEO optimization. So how do we better choose the content of the site material?

1. Service experience. It would be great if your client could write a short piece of text based on the product or service you offer, or explore the benefits of your product/service. You can put them on the website as a proof of success.

2. Open up an expert question and answer section on the homepage. Ask an expert to answer questions, then post a weekly or monthly interview on the homepage, and then make a searchable archive of the previous questions and answers in the station.

3. Product evaluation. If your industry has products or software that needs to be evaluated, consider writing a fair review article. Publish the article to your site. Readers will always be interested in a complete and impartial evaluation, because the author is biased to list the advantages and weaknesses of the product.

4. Frequently asked questions. FAQ is what your target group wants to know. When you receive a question from a reader, add a new question and answer in the FAQ so that it remains updated.

5. Use manual. People like to read manuals. If you're selling toilet parts online, why not write a guidebook about how to install toilet toilets in the bathroom? To facilitate your customers, customers will continue to flow. Write a series of manuals. In the same place, you will be said to be concerned about, and can turn the site traffic to sales performance, you will be outside the Internet charm.

6. Quoting quotations. For example, your website is selling steel pipe. What is the history of steel pipe? Create a page to give a special introduction to its history. In fact, you can also create pages about how steel tubes and other kinds of metal tubes can be rusty, how hard the steel is, the actual value of the steel pipe, and so on, all of which will be a very valuable component.

7. Statistical data. Providing some statistical data on your site is also a way to add content. If the statistics are not from you, it is best to provide the source of this information!

8. Biographies of important figures. Be relevant to your industry, for example, if you run a website about the history of the American Civil War or an old bookstore, which is very useful.

All of this depends on your industry, your product or service, and you need to brainstorm. Keep in mind when creating content: high quality. Let's get started. Don't try to take shortcuts. Success comes from hard work.

Last: External connection of the website.

1. To find a better business site, do friendship connection.

2. Can be updated on the site, such as Sina, and news, Baidu set up corporate blog.

3. You can go to the Industry forum to publish original articles.

4. Go to some business-to-business website registered members, release the product information, the company contact the way to enter the company Web site. For example, such as construction machinery industry in China Mechanical network www.gyjxw.cn.

Copyright: http://www.gyxybz.cn