Teach you to build a successful urban education and training portal

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What is the urban education and training portal?

The so-called urban education and training portal, as the name suggests, refers to a city in the area of education and training class news, curriculum information and other information release and display platform. This platform is not only for the training institutions or various vocational and technical schools to release a variety of their own information to provide support, but also to require training information for students to provide a wealth of information inquiry services. The function of this kind of website is to build a platform between the training organization and the trainees who need training, to provide the school with convenient and effective network marketing promotion service, and to provide the students with more convenient network information Inquiry service. In general, the page structure of such a site is mainly guided by course categories, and then in the top of the first page in a detailed classification of the site to show the training categories included. Of course, there are sites in a city as the main navigation, under each region to show the training institutions in the region and their relevant information. In general, a city's education and training class portal, the major categories of courses are divided into language training, academic training, licensing examination training, it training, interest and hobby training, vocational skills training. and the small classification of these large classes is too much. If it is based on zoning as a guide, it is generally the city's various areas as a category, because the city is not the same, again no longer repeat.

Why do the city education training portal?

The above describes what is a city of education and training portal site, then the next two on why to do so a website, that is, whether it is worth doing, there is no benefit to map. As we all know, in recent years, the number of graduates of major colleges and universities has been increasing rapidly, because of the pressure of employment, many job seekers have to seize the time to learn to recharge and improve their work competitiveness. Especially during the summer, the number of people who look up school information online and enroll in training is clearly in a surge, more than a year. In addition to college students, primary school students face a higher junior high school, some need training, junior high school students are facing higher, more training; It is a large number of high school students who fail to attend vocational skills training. So there are more and more people who need training. On the other hand, because other promotion even some traditional network promotion way for the training school, is a very big expense, and the effect is not very good. That makes them eager to find a better and more efficient way to promote their online enrollment. This is the value and significance of a city's education and training portal site.

Urban education and training portal how to profit?

Any site that is not a public good will have its ultimate goal: profitability. Urban education and training portal is certainly not an exception, then this kind of website mainly depends on what profit? At present, there are more traditional profit models, there are some more innovative profit model, next, I will introduce for you. First of all, say the traditional model, currently in the market well-known education and training portals, they have a very important profit model: Agent enrollment. This model is actually very simple, is to recruit students and then take a commission, recruit not to the student does not charge, because of the training school is steady earn not compensate, even if not recruit students, can also do on these websites free network marketing promotion, So this is currently the most popular training institutions and the most popular one of the education and training portal and training institutions to cooperate, of course, these sites are the main profit model. And then, again, the model of innovation, speaking of innovative models, different sites, such as a Web site, are carrying out a kind of called the cooperation model, the basic content is for each participating training organization to bind a 400 telephone extension number, and then according to each call effective telephone to the training institutions to charge, of course, Their definition of effective telephone is also very strict, but still, there are many training institutions on this model hold a wait-and-see attitude, this is because this model requires customers like in Baidu to do the same as the first to deposit a certain fee, and then slowly consumption, Because after all, which school does not want to see the effect of the time to pay first, so, although this model has been innovative, but also received some school accreditation, but in fact, the current performance in the market is not very strong. Another example of a website, they are in Nanjing station is carrying out a pay-for-demand business, that is, the college can go directly to the site here, instead of paying fees to the training agencies, and then the website and training institutions to settle. This way can effectively eliminate those in the agent enrollment process of dishonest training institutions, but we should all know that this model is also difficult to be accepted by training institutions, it must be based on a good foundation of cooperation and results can exist.

How to promote the urban education and training portal site?

In the author's opinion, every website promotion, the most effective cheapest way is search engine optimization, if a website master some keywords in Baidu better rankings, then can bring unexpected results. In fact, the current domestic these several relatively large training portal sites, are in search engine optimization above very much attention, this point from training through the site title of the accumulation of so many keywords can be seen. In addition to search engine optimization, a site to get more benefits, and the hands of sufficient funds, you put the search engine auction ads, put some education and training of advertising, do some offline media promotion, is also possible. Of course, there are many ways and means to promote the site, I just listed a few effects are better or more rapid, I hope to help you.

Final summary

The above is the entire content of this article, all the contents of the article are personal views, if there is a poor place, but also hope that you criticize. In addition, prompts you a little, education and training portal in the conversion rate has some difficulties, the need for continuous efforts to increase the reliability of the site. It is best to be able to provide direct online communication tools on the website or to provide some preferential measures, which can better attract students to enroll. Http://zz.sooker.com Webmaster original works, reproduced please specify.