Teach you to discuz! X1.5 Site for SEO optimization settings

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discuz! One of the most anticipated and perfect details of X1.5 is the customization of each page title, as well as the portal of each channel alone SEO optimization settings and forum each section of the SEO optimization settings, through research and collection and listen to the majority of webmaster recommendations on the site itself SEO optimization done more detailed improvements and new research and development, Increase the probability of the site being included directly.

Search engine optimization for the site has been a large number of webmaster friends concern and concern about one of the problems, some sites began when the search engine spiders crawl a large number of rankings, but later found that the site content is not included or included in the content of serious decline, which is also part of the owners of the query.

There are also some stations, the content is rarely crawled by search engine spiders, of course, the ranking is also very much behind, search sites to search their own site keywords, may have been to the second page or even the third page or more, and some stations to enter the SITE keyword ranking on the front, is included in the page is more comprehensive, these and the site itself SEO Optimization.

This article on how to let search engines to include more content for the goal and webmaster friends to share about SEO optimization experience.

First, the location of the site is very important

Site positioning is to determine the direction of the development of the site, like enterprises, products, site positioning is to determine the characteristics of the site, the specific use of the occasion and its special use of the group and its characteristics bring benefits, that is, the site's special location on the network, its core concept, target user groups, the core role.

Website Positioning marketing is the essence of users, markets, products, prices and advertising requirements of the new subdivision and positioning, preset site in the hearts of users image status, clear the site positioning can be clear site keywords. With the keyword can be accurate to the site SEO optimization.

For example discuz! official forum keyword can be set as PHP Forum, Community Forum, discuz! forum and so on.

Note: Do not change after the positioning is done, if the change back and forth, not easy to be indexed by search engines.

Second, set the Site page title keyword

Web page title is usually the focus of search engines, the forum background to increase the title of the SEO optimization, so you can set up a more detailed keyword for each channel.

Login discuz! X1.5 Management background => Global => optimization settings => search engine optimization, as shown in the following illustration:

Figure 1

This includes the site home, Square, group, as well as home channels of the title, seo description and SEO keywords.

The caption appears in the title of the page header, and the effect is as shown in the following illustration:

Figure 2

Click on the navigation bar on the corresponding channel can be displayed in the browser title in the background to fill in the title of the content, such as the first page filled with "discuz! official home" then click on the site navigation bar on the home page will appear above the content, other such as squares, groups, homes the same.

The SEO description appears in the Meta tag on the head of the page and is used to record the outline and description of the page.

The SEO keyword entry appears in the Meta tag on the head of the page, which is used to log the keyword of the page.

Third, open rewrite

URL static can improve search engine crawl, turn on this feature needs to add the corresponding Rewrite support to the WEB server, and will increase the server burden slightly, at the same time you can adjust the static format of each page, but must not delete the "{XXX}" tag. Note that you need to modify the server's Rewrite rule settings after you modify the static format, while discuz! The X1.5 version automatically generates Rewrite rules based on the static format you set up in the background, and you don't need to write them yourself.

Function Location:

discuz! X1.5 background => Global => optimization settings => search engine optimization => URL Static, the need to statically set the page to be available. As shown in the following illustration:

Figure 3

Homepage Theme page: The default static format is topic-{name}.html that is, when you visit the topic page, display address such as:

Http://www.discuz.org/topic-food.html

Home article page: default static Format homepage Theme page: The default static format is topic-{name}.html that is, when you visit the topic page, display address such as:

Http://www.discuz.org/topic-food.html

Forum Topic List page: The default static format is forum-{fid}-{page}.html that is, when you visit a forum section, the display address such as:

Http://www.discuz.org/forum-8-1.html

Forum Theme content page: The default static format is: Thread-{tid}-{page}-{prevpage}.html that is, when you visit a forum post, the display address such as:

Http://www.discuz.org/thread-27039-1-1.html

Group Topics List page: The default static format is: Group-{fid}-{page}.html is when you visit a group, the display address such as:

Http://www.discuz.org/group-1288-1.html

User Personal homepage: The default static format is: space-{user}-{value}.html The rewrite rule when you access a user's personal home page

Full-Station Dynamic page: The default static format is: {script}-{param}.html is when you access a dynamic Rewrite rule when you visit the portal of the Rewrite rules of the article finally click "View current Rewrite rules" to generate their own Rewrite Rules。

Then in the Apache server or IIS configuration URL static Rewrite rules, according to their own server situation to select the corresponding Rewrite rules.

Iv. The SEO settings of the portal channel

Through the promotion of quality articles, increase the number of chain, we all know that the search engine for the authority of the site to determine the extent of a lot of dependence on the chain, "the Internet to provide the same content, services, a lot of sites, in the same time, which site will be ranked in front of the search the decisive factor is the recommendation.

Recommended in a variety of forms, we often say that the chain, is a recommended one, another Instant messaging tool to send their friends, in the forum reprint recommended, write blog solemn introduction, the site to add links to the recommendation. These recommendations will be used by search engines to determine the value of Web pages/sites.

Forum portal Each channel can be independent SEO optimization settings.

discuz! X1.5 Backstage => portal => Channel column => edit needs to set up the classification of SEO

Figure 4

Point edit, fill out the channel SEO description that is SEO keyword.

Figure 5

Five, forum each section of the SEO settings

If the content is highly related to the content of the main site, do not separate the section to establish a two-level domain name, conducive to the transfer of the weight of the main station, if the content with the main site content is not high, then use level two domain name.

Forum each section can be optimized for SEO settings.

discuz! X1.5 Background => Forum => editor need to set up SEO section => basic settings

Set SEO keyword here. At the same time, the Forum can be batch editing.

Note: When the key is set, it's best not to change.

Vi. about Robots.txt

What is a robots.txt file?

Search engines use the spider program to automatically access Web pages on the Internet and get web information. When you visit a Web site, spider first checks to see if there is a plain text file called robots.txt under the root domain of the Web site that specifies Spider's crawl range on your site.

Our program exists in the root directory robots.txt files, in the file declared that the site does not want to be included in the search engine or the designated search engine only contains a specific part.

This file adds a portion of the directory that you do not want to include, and you can modify it yourself. The robots.txt file's format "robots.txt" file contains one or more records separated by a blank line (with CR,CR/NL, or NL as The Terminator), and each record is formatted as follows:

"< field >:< optionalspace >< value >< optionalspace >".

You can use # to annotate in this file, using the same method as in Unix. The records in this file usually start with one or more lines of user, followed by several disallow and allow rows, as detailed below:

Disallow:

The value of the item is used to describe a set of URLs that you do not want to be accessed, either as a complete path or as a non-unprecedented suffix of the path, and URLs that begin with the value of the disallow entry are not accessed by robot. For example, "Disallow:/template" prohibits robot access to/template/index.html, and "disallow:/template/" disables access to/template/index.html.

The "Disallow:" description allows robot to access all URLs of the site, and at least one Disallow record in the "/robots.txt" file. If "/robots.txt" does not exist or is an empty file, the site is open to all search engine robot.

Allow:

The value of the item is used to describe a set of URLs that you want to access, similar to the disallow item, which can be either a full path or a prefix to the path, and a URL that starts with the value of the Allow entry is allowed robot access. So allow is typically used with disallow to enable access to a subset of the pages while preventing access to all other URLs.

Vii. about Archiver

The Forum's archiver function simple understanding is a concise page, facilitates searches collects the information.

discuz! X1.5 background => Global => site function => Management related => Open forum archiver function, select "Yes". When turned on, it appears in the footer of the site, as shown in the following illustration:

Figure 6

At last:

Search Engine optimization is the search engine on the Web page search features, so that the basic elements of the site construction of the search engine for the principle of retrieval, so that the search engine contains as many pages as possible, and in the search engine natural results ranked in the top, and finally achieve the purpose of the website promotion.

The main job of search engine optimization is to understand how all kinds of search engines crawl Internet pages, how to index and how to determine the ranking of search results for a particular keyword to optimize the content of the Web page, so that it conforms to the user browsing habits, without compromising the user experience to improve the search engine rankings, So as to increase the number of Web site visits, and ultimately enhance the site's sales capacity or promotional capabilities.