Teach you to play the real original SEO article

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently the company came to a new colleague, the main task is to send out a chain of something, but the boss asked her every day original 5 articles out, although a few days ago the situation slightly unfamiliar, but now it seems, she has begun to write a taste of things, I believe that as long as appropriate training, can soon be written to let the boss satisfied with the SEO business copy.

Write more and practise more

In fact, the key to write SEO business copy, or to write more practice, because in the process of writing, your thinking will continue to expand, after all, writing is a good way of memory, although some people will be better at reading silently memory or listening to memory, but most people's best way of memory, still by writing copy to enhance memory, For example, we have written many times before, especially the ancient prose, to now just a little reading, so it's easy to make sense of it and even to recite it effortlessly, which is the deep memory that comes to you when you write an article, and you use your eyes, your mind and your heart to remember it. If you can, handwriting is better than using a keyboard, but since most people are accustomed to using the keyboard now, so this small difference can be ignored, but overall, writing a memory than read silently once, reading once more than listening to a memory to deep, This memory range is applicable to most people.

Ii. Ability to access information

I used to work in a car consulting company, the company asked to compile a set of car sales training course. Since the management of the company was composed of people who had many years ' experience in sales, their direct experience provided a convenient way for the author to compile the tutorial. With extensive marketing planning and training experience, the Dragon surname trainer as the chief editor of the tutorial, he made a tutorial outline on the basis of several overseas car sales training courses, and then asked the author to figure out the translations of the overseas tutorials (5, 60,000 words) translated by the company, and to add the contents to the 7+1 book for a certain period of time. The Chinese version of the car sales training course with a total word count of hundreds of thousands of words.

In order to follow the course of the rich tutorial of the flesh and blood, the author must be from the network, library and even interview the relevant experience and other ways, multi-channel mining related sales information to compile a tutorial. That is, from the beginning of the translation, I know the United States car Sales King Chogylad all kinds of sales practices, and become Joe Fan. There was so little information about car sales on the web, more to teach you how to modify cars, repair cars and so on, from the sales point of view, familiar with the product is definitely an advantage, so in how to reach the transaction, the technical information is more, but a complete sales process is including pre-sale, sale and after-sale, Many times after the deal is the beginning of the transaction, because at that time 4S shop just before the rise, these bosses are not simply to sell cars and set up 4S shop, they are eager to buy cars in the shop owners can be in their own 4S shop maintenance, after all, these are the biggest source of profit. In other words, if the tutorial in this area after the sale is not appropriate, it is difficult to arouse the boss's desire to buy.

To this end, the author many times to Guangdong, a famous car dealer shop, to an interview with a top salesperson there, it's not a very good word, but he is definitely a reassuring, trusting person who has more than the sum of the second to the fourth place in the market. When asked about the reasons for his success, he just lightly told the author, he put every customer after-sales service is done. By interviewing these experienced sales elites, you can gather a lot of valuable information, which also satisfies the need for a rich tutorial of flesh and blood.

Third, the original method of writing induction:

1, the industry's best articles copied several times to learn. For example, people who enter the advertising industry will be familiar with David's famous Rolls-Royce copy. Therefore, we should play their own advantage in acquiring information, the best articles in their own industry collection, usually more copy exercise. When you copy to a certain number of times, you can find that sometimes the plain, not pompous copy, often is a good copy, because it has the consumer most want to know the information to show.

2. Practise your imagination. From many aspects to compile the product copy, need experience and imagination, such as the author of the Tao K net SEO article, will use their imagination to expand the direction of writing, first imagine the consumer to K-field, what is the purpose of singing K? Eat a buffet? or for a party? From these purposes, And can be further refined to some specific direction of writing, for example, those who go to sing K in the crowd, is because of what reason to choose to sing K? is to vent the pressure of work? Or because I recently saw "China's strongest voice", my voice began to itch? or is it a Mac? By continually refining the imagination, You can write more and more things, more and more rich, so we in the original writing, we must give full play to their imagination, all over the sky to write is not all right, as long as you can fit the product can be, when you fully into the state of writing, the inspiration will continue to supply you with free creative nutrients, But it all needs to be built on the basis that you have to be very familiar with your products!

3, familiar with the product must be copied from the beginning. Repeated mention of the word "transcription" is intended to prove that it is really important. Familiar with their own products, you can read silently the way to recite, but this is more suitable for customer service, sales people who need to mouth. For those who need to write, copying and writing is very necessary, copy of the English is "copywriter", then the meaning is self-evident. Any invention must be based on imitation, so you want to innovate in various ways to write your products, you must be very understanding of their products or services to the target consumers what kind of benefits, the best way to familiarize yourself with the product is "copying" product introduction (originally wanted to say to personally experience the product, But the reality of the industry is obvious to all.

4, the content of the article Yanzhiyouwu. Chinese ancient Literature idea is "writings", that is to say, each article itself should have a point of argument, also is Yanzhiyouwu. When we write SEO articles, how to do as much as possible every article has a consumer interest in content, is not easy, then rely on intuition to write, the only way to exercise intuition, is the product of all the impressions are recorded in the brain, if you can visualize writing, then nature is the best, But this is a need for long-term exercise can be, under normal circumstances only some commercial copy straightforward in their own language to describe some. Although the text is insipid, there is no literary talent, but for those who just want to get the relevant information of the potential consumers, they do not need to get from your SEO article in the romantic things, but the real benefits, how to use these useful information refining to provide consumers, you need to understand the psychological beginning of consumers.

5, understand customer consumption needs. Why is understanding the customer's consumer demand the key to the original writing? In fact, every article we write has a target audience, even if it is a reward from the play, the target audience is themselves. More often we write articles, all want others to see, and hope that through the content of the article, so that the target audience can accept our views, this is the motivation and reason for us to write business copy. SEO article is also a business copy, it faces the audience is those through search engine query a key word from the potential consumers, belong to the quality of customers. So when we are writing, we must understand the audience's consumer demand, for example, search "Forward road candy KTV" of this group of potential consumers, their purpose is for what? is to understand the situation of candy this ktv? or to find candy KTV discount price? or the other reason? This time, We write SEO articles to be targeted, you can write about candy KTV articles, but this is not the point, because through the network search "forward road candy KTV" of this group of people, their actual demand is to find price concessions. After all, they are not search "candy Ktv", but has been specific to the "forward road" this long tail, that is to say, this group of people is more understanding of "forward road candy KTV." So this time, writing SEO article can start from the price, the title can also become "forward Road candy KTV after 7 o'clock Buy 2-hour box can sing to the end of business." Although it looks really rigid, but for those potential consumers, but can trigger their interest, then, in the text of the specific situation in their own language to introduce, and then the various important information are summed up, so that this group of target consumers see clearly, plainly. In this way, an original, and spread the effect of OK SEO article came out.

6, have a good writing mentality. When writing SEO articles, we should treat them with the mentality of writing commercial copy. Because every SEO article you write, once you have a ranking or even a home page, these articles will be the best way to advertise your products and your company, if you don't take them seriously when you're writing. Then give the target consumers the impression that there will be some impairment. Therefore, we write an original SEO article, should be a variety of SEO techniques into the original copy inside, as far as possible to have a good ranking, but also to Yanzhiyouwu, so that the target consumer to see what he needs to know the information, so, your sales conversion rate will inevitably rise.

Finally, I sincerely hope that you are still fighting in the SEO industry peers, one day in our joint efforts, a large number of SEO articles from all walks of life can be applied to the 4A advertising company training fan. To achieve a good ranking on search engines, also has very good readability, but also can efficiently let the target consumer to reach the transaction, this needs US unceasingly to carry on the original, each other each other, learns from each other, when our play space is more and more brighter, we are in the sea area must be a blue.

Original: Ilovegoktv http://www.taoktv.com (Amoy k net), reproduced please indicate the source, thank you!