Teach you to prevent site being punished by the search engine K

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The accumulation of keywords

Keywords for a website optimization is very important, however, some novice webmaster in doing keyword optimization, often make some mistakes, for example, in the early days we set good keywords, site optimization after a period of time to find that the site traffic is not so optimistic, the keyword ranked no expected ideal, So simply to repeat the keyword, resulting in a lot of the same keywords in the site piled up, so not conducive to the optimization of the site, but easy to be k, so in the optimization of the site key words must pay attention to the density of keywords, generally we think the density of keywords should be controlled between 2%--8%.

Second, the website update frequency is not stable

Website optimization is a long-term project, is to insist. Some webmaster in the optimization of the site, often is loose fishing, in the initial stage of the site with great enthusiasm, after a period of time, enthusiasm declined, the site update is less. This situation is prevalent, however, if you want to achieve a certain degree of success in the site optimization, it must hold a few years, such as the spirit of a day, the daily fixed quantitative update site content, and the content is best original, this can increase search engine on the site's friendliness.

Iii. original content and quality of articles

Daily updates are the basis for Web site optimization, but if you offer content that is not valuable, it is hard to update even daily. Therefore, the quality of the site content is to determine whether the site has the basic guarantee of value. This requires that the content of the website must be original, so that it can arouse the attention of search engines. False original article may have a certain value before, but with the search engine technology to improve and improve, the major search engine on the false original article has a strong ability to identify, so, in the content of the best or original. Otherwise a large number of false original not only can not play to optimize the role of the site, but will make the search engine bored, and even punished.

Four, the exchange of links

In the site optimization, in addition to a good content, outside the chain is also essential, so, many webmaster are doing everything possible to increase the site outside the chain. It is good to increase the chain, but remember that not all of the chain can be exchanged, such as those who have been punished by the search engine site can not exchange with the outside chain, otherwise will be implicated. In addition, in the exchange of links before, we have to carefully audit the other side of the site is high-quality, such as snapshot update time, Baidu included, PR value and so on.

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