Teach you to set the transformation target of GA (text)

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No data Semer is blind, the highest order of the Semer, must have some data analysis ability. Google Analytics tools (Google Analytics) is a very good free data analysis tool (hereinafter referred to as GA), I understand it, but also know very little, only used to track the effect of promoting keywords, and occasionally do point channel analysis. Yesterday I added GA code to my blog, and I thought I'd give you a referral to this tool. I think a lot of friends do not know much, but also have a lot of friends of GA than I know, no matter what, more exchanges and sharing.

First we have to have a GA account, the Chinese official address is: http://www.google.cn/intl/zh-CN_ALL/analytics/, you can register for free. An account can add multiple sites, a set of GATC, you can also analyze multiple domain names. Here is not much introduced, they can go to see Help, or if necessary, leave a message to me.

Into the GA account, click "Management", here is your personal GA account Configuration Center, can use a lot of features, do not elaborate, today I introduced GA a simple function: Set the transformation goal.

Click "Target" below, target set has 4 target sets, each target set can have up to 5 goals. I've added 4 goals to goal set 1. Let's look at how to add a target.

Click "Add Target", you need to enter the target name, select the target type. Generally speaking, the website goal is the more common type, in many electric business company can use, with the transformation channel, is helpful to the improvement website. To Zeng Peng-hui sem blog As an example, to blog subscriptions for a transformation goal, the target type is the URL target, the basic configuration is as follows (conditional can try other target types):

The target URL is not much said, should be clear. There are three types of matching, "perfect Match", "front matching" and "regular match", generally speaking, the new match is enough. For the other two types of matching, I can only say that will be used, but it is difficult to write articles to share with you, limited knowledge:

The target value is optional. The target channel is in the electric Business Company's order flow application is very many, not very suitable for my blog, here is not much to say. If you are interested, study slowly, ask more and see Help center more exchanges! So how do you look at the data for the transformation target? They are viewed in the "standard report"-The left navigation "transformation"-the "goal" overview, and you can see the transformation of different flows: "Source of traffic"-"sources"-"all Traffic"-" Target set.

It is very important to use GA to add transformation target to SEM and even other portal advertisements. Like many medical, electric business companies, there are online chat tools (such as business, Live800), in fact, can use GA to set the transformation target, while doing a good job of keyword tracking URL, you can more accurately measure the effect of the promotion of keywords, to enhance ROI is very helpful. In this respect, many extension workers and companies are not doing well enough at the moment.

This is the story of the ancient Limerick is said: Do a good job of SEM, data analysis is the most important; ignorantly is not desirable, the promotion of the Self is the medicine; learn GA into higher order, see you become a demon someday. Zeng Peng-hui sem blog original, original address: http://www.zengpenghui.com/archives/373.html, reprint please keep the link.