Teambition Zi Junhuan: How to build 100,000 users lightweight enterprise management software?

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Teambition is a simple and efficient project collaboration platform. Committed to helping small and medium-sized entrepreneurial teams, research and development institutions, education and training institutions or student groups, using the Teambition platform to reduce communication costs and improve efficiency. Teambition started in June 2013, and in 2013, the Gobi venture to invest millions of yuan a round of financing, so far on the platform has more than 100,000 projects.

This is a very young team, I black horse in the interview Teambiton, saw the founder and CEO Zi Junhuan, Zi Junhuan was born in 1990, is a typical of the third, full of youthful vigor and idealism, the valuable is once a rich scientific research experience of young scientists. Zi Junhuan in the interview with us about their growth experience and entrepreneurial story, and we share the fun of doing teambition, and for this still growing project a good vision. The following is the oral collation of Zi Junhuan:

Research background But choose to start a business

I felt that I had a natural fear of death, and when I began to have a concept of death, I began to worry about dying one day and leaving nothing behind, so I wanted to start a business and I think it was a way of maximizing the value of people.

Because my father is a university professor, so I like to Tinker Project, also in the youth participated in a lot of small scientific research. In junior high school, the Immune Institute participated in a biological study, an improved experiment called enzyme-linked immunosorbent assay. High school experience richer, on the one hand do biological research, called Parrot Birds Sex identification method, also set up in the middle school is called the Campus Energy Monitoring Institute of the community, focus on global warming issues. When I was a teenager, I was able to submit my research to Shanghai Jiaotong University.

In the selection of major, I think, my parents are engaged in scientific research, and I have done a lot of scientific research since childhood, I think I want to do something different. At the time, I was very envious of the Xerox laboratories in the United States, and we knew that jobs had a lot of things to do with Xerox labs, including: mouse, Graphical interactive interface. At the time, the institute was very impressive. Because Xerox was very profitable at the time and kept such a laboratory, you just do things, you don't have to think about other things. I was thinking, if I can open a very big company, I also support scientists to conduct scientific research, you do not have to do anything, you do not have to hand in the paper, you do you want to do research, I give you resources, I give you the best equipment. So at that time I wanted to do this thing, be a very good enterprise, to provide a research institute to do this thing, also quite idealistic. So when I submitted to the Jiaotong University, I chose the hospital instead of the biological experiment to continue the youth. Because I was determined to set up a company that would bring change to society.

Junior start a business, during the transition

I was a junior (2011) When starting a business, in fact, the project started is not teambition, but a project called Health records, that is, to provide users to manage their own health data tools. But because some problems have not been solved and the market is too advanced, good, wearable, or lightweight household health devices have not yet emerged. Because at that time had taken angel investment, we do not want to put other people's money burned no return, I hope to make a good product, so the product direction has been adjusted to the present teambition.

In fact, when making health files, because the content organization, the knowledge organization is very different, the team collaboration efficiency is very low, then we discovered to an effective team collaboration tool has the strong demand. I am learning management Information System, tried thirty or forty products, hoping to find a suitable, but not good enough. You will find three points: 1th, the user experience of old enterprise software is bad, very difficult to grasp, the result is that enterprises if you want to use such software, it takes too much time, high cost; 2nd, the old enterprise software collaboration is poor, these software is rarely designed for users to collaborate with many people, Are for managers to use, assigned to others, but we found that in this era, connectivity requirements are very high, 3rd, the old enterprise software mobile version is very bad. You can't imagine me having an enterprise software that I can't use when I'm out. So these three points give us a very big opportunity, is the enterprise software to upgrade. We need to do it ourselves at that time. Coupled with our old project that the prospects are also more worrying, we stopped, completely transferred to teambition up. So we spent about six months or so to do this product, the first edition of the product was officially announced in June 2013, now Teambition has more than 100,000 projects. 2 b Market is more rational, our users from zero to 100,000 of the process, has been a steady growth, and did not appear a sudden outbreak period. I think, for the 2B market, only good things will be used, product maturity affects the growth of products, once the mature stage of products, enterprises can use up to solve his problems, will grow quickly, this is our understanding of the market.

Enterprise Orientation and business model

Our company's first position is the enterprise service level. So, although our software is now available to ordinary users, we have launched an Enterprise edition on this basis. The Personal edition is free and the Enterprise Edition is charged. An enterprise has the need to manage multiple projects, and individual words may only be managed by a single project. As a company, it may be that managers want to understand the progress of all projects at the same time and understand how each employee works across projects. Because it is in person, not according to the tube, so the Enterprise Edition is to allow managers to understand the progress of all projects, allowing you to understand the progress of each employee, in fact, provides an enterprise-oriented management capabilities.

But we've also made some attempts at individual products, and we have a new personal product line--today, it's a personal efficiency arrangement. But you'll see that all we care about is how we can improve them in a working environment and how we offer value. Because we see the market now 2C of things, is nothing but the time to seize the rest of the entertainment. We offer to facilitate the user to contribute more value within 8 hours of work time, this matter does not reflect so many people, we want to let everyone enjoy the process of work.

Now there is no lack of the market to do business services software, shouting the most want is definitely "Ming Road." But our understanding of the company's services is completely different, and he thinks socializing is the first step, and I think this is more or less influenced by the concept of Yammer being acquired by Microsoft. But I think for Chinese companies, social networking is a pseudo proposition for most small and medium-sized companies. Everyone in the enterprise is very familiar, do not need to rely on a collaborative tool to connect feelings, in fact, more is needed is an information system to improve efficiency. So teambition positioning is clear, it is a tool, not a platform, and is not a social network of relationships. We are to solve some of your problems at work, improve your efficiency, tool attributes are very strong. This is the biggest difference between us and Ming Dao. In this field has not appeared more mature products, so I think as long as our products are good enough to use, the future is still a lot of imagination.

In the business model, we are very standard 2B will charge, this part of our own very rigorous prediction, this part of the market is very big. We also consider doing other services such as consulting services. We are now launching an industry research program, in order to enable people in the new industry to understand teambition, we will use a consulting standard to do, we will go to the company to do interviews. We look for companies in a business to do industry research, to understand their needs, to improve teambition, or to find a reasonable way for them to teambition, is equivalent to a solution. Although the industry research program is now free, now is to improve our products, but we also see a very large market, some enterprises outside the tool, but also want you to provide advisory services, to help his entire company to adjust the information operation mode, adjust the management mode, this part is actually a very high income space, We might try that too.

So far, our user projects, relatively focused on the majority of knowledge-based enterprises, such as TMT company, advertising media companies, education companies, various types of firms are very many. Because of the improvement in the profitability of such companies. In the previous development, we mainly rely on Word-of-mouth transmission, but next, we will do more in the market promotion. So, while our technical team is in Shanghai, the market team is in Beijing, because the needs of the users in Beijing will be more violent, and people care more about whether they are more efficient than others.

I black Horse Note: Teamwork more and more attention, so also gradually appeared a lot of team collaboration platform. There are already many participants at home and abroad in the area of corporate collaboration and social networking. For example, foreign countries have asana, Trello and so on, there are Ming Dao, Tita, Kingdee Weibo, enjoy technology, tower.im and so on. In the collaborative demand, 2B market has a great demand, in this field, the future may grow a certain level of enterprise, I black Horse will soon launch a "Team collaboration Tool series", focus on the team or individual tools to improve efficiency, please look forward to!

Oral/Teambition founder Zi Junhuan

Organize/I black horse Hu Jiancheng