Technical homes, how to save the TV box?

In the current three-party mix of capital, policy and market, Internet video that is destined to become the most lively industry, this is not, in recent times, SARFT again, the target is the problem of the Internet TV box.

According to the streaming media network micro-public number push message (possibly for some reason, a small number of subscribers did not receive this information, saying that SARFT had issued a letter in the middle of this month about the immediate closure of the video software download channel for Internet TV Terminal products (hereinafter referred to as "closure letter"). and the main content based on the contents of the letter summarized below:

1. In the letter, the name of the Internet box of the Chinese TV, "cat Box" contained in the love of Qi Yi, Sohu Video, Youku and other commercial audio-visual programs of the client software, as well as TV cat, Czech video, rabbit video and other video aggregation software and internet browser software. The Office believes that the use of these boxes to make politically harmful, obscene and vulgar and indecent programmes and pirated programmes in large numbers into television sets and provide them with technical support and access, which has seriously violated the central requirements and the relevant management policies of the general Administration.

2. The Internet box "small red Internet TV set-top box" is also named and criticized in the box, which contains the client software of Youku and other commercial audio-video program websites. For a large number of foreign film and television dramas and pornographic content of micro-films, internet dramas and other programs to provide technical support and access to television, a serious violation of central requirements and the relevant management policies of the general Administration.

3. Call the number of Internet television licence operators and the hundred-vision to rectify, immediately close all of its Internet television terminal products in all types of commercial audio-visual web site client software and all kinds of video aggregation software and internet browser software download channel. and software that has already been downloaded. The technology should be dealt with immediately and no new Internet TV terminal products should be released until the rectification is completed.

Radio and television departments of the Internet box strict control, very people can imagine, which the industry commonly known as "181th" is the most famous.

Article 181th (full name "holding Internet television licence organization Operation management Requirements") Although the Internet box which was still under the legal supervision of the gray area has a legal name, but also to the licensing and hardware manufacturers in the number of authorized, the distribution of geographical, made a considerable limit. For Internet boxes, the rules are as follows:

1. Internet television Integration Agencies choose the cooperation of Internet TV terminal products, only the only connection to the Internet TV integrated platform, the end product must not have other access to the Internet channel, and network operators should not be connected with the management system, database.

2. The integrated organization chooses the cooperative Internet television Terminal product, can embed only one Internet television integrated platform The address, the terminal product and the platform is the complete binding relations, the integrated platform to the terminal product control and the management has the uniqueness.

3. Integration agencies selected to cooperate with the type of terminal products, manufacturers, models, to the SARFT to submit client number application, SARFT will be in accordance with the unified distribution, Volume licensing, one machine, such as the existing Internet TV client number rules, for qualified type of terminal products authorized to issue the corresponding number, Allow the production of terminal products within the range of the number. The Authorized Integration Agency is responsible for determining the number of each Internet TV client according to the sole principle.

The SARFT issued a letter criticizing the hundred-vision and the number of TV, is obviously in trying to make the box market return to "end products must not have other access to the Internet, not with the network operators related management systems, databases to connect" "on the right track."

At present, all kinds of formal and shanzhai internet TV box has been on the thousands, while the internet has been doing a good job is Archie art, music, millet and so several good at using the Internet to promote the advantages of marketing companies, as well as the temporary inability to hardware layout, but the development of the app for several companies In article 181th, Internet television was asked to "content service platforms cannot be linked to websites set up on the public internet". The implication is that the content of Internet television should not be completely consistent with the video site, for the third party app can be interpreted as well. So while considering the risk of the Internet box, I have to be more than one mind, and think about what it would be like to be an Internet TV for the future of the living room scramble-although this "closing letter" is only for the box.

In conjunction with the requirement of the "closing letter" in article 181th, downloading video app from a store that is embedded in a variety of boxes is a violation. On this premise, the following analysis

1. Baidu Department. Baidu Shadow Stick has recently out to the 3rd generation, embedded broadcast control platform for the number of TV, Baidu at the time of the press conference content described as:

In addition to supporting Archie Art, PPS, Tencent Video, PPLive, Sohu Video and other network video, Baidu Shadow Stick 3 also introduced the Hunan Radio and television Mango TV, Cntv future television, China and other Internet television licensing party to achieve cooperation, the introduction of more content.

Therefore, Baidu Shadow stick 3 may be due to "close letter" and be quite affected. Baidu's love of the art of the box using the broadcast control platform is the Galaxy Interconnection (GITV), it was spit "box content and PC is not the same step" precisely because of policy constraints. Although Baidu Shadow stick and Archie art will be quite affected, but fortunately Archie also has a considerable wealth of content resources, in the other video app content sources, there are still strong animations.

2. Ali Department. "The Sky Cat Box". Ali invested heavily this year in the number of TV and Youku, but the big investment may not be easy to change the regulation, the product of the "Day Cat Box" is the first to become the target of radio and television sector criticism. Whatever the ambitions of Ali to create the video entertainment industry chain, in the face of this regulation is enough depressing, the day of the cat box is not only by Youku video and number of TV two relatives rushed the Dragon temple, but also be detained "obscene pornography", "vulgar bad" and "serious violation of policy" hat. The "patchwork" defect of the video entertainment industry chain in Ali Department is obvious, because Youku did not do hardware in person, its contents could not be embedded in any of the boxes, including the "Cat Box", which not only led to the closure of Youku's own home internet portal, but even Ali feared the "magic box" content flaws, Need to reconsider its living room internet strategic planning.

3. Music viewing. and "Day Cat box" similar, in addition to direct competitors Archie PPS, le LeTV store also has Sohu Video, Youku and many other video app. Streaming media network Analysis said that the name of the criticism "first from the system can be managed by the company, occasion for the existing Internet market chaos to play a role in the Shanshi", as a private enterprise music as a temporary escape from a robbery. Similar to the Archie art, the content of the music, which started with copyright, is richer, and even without the support of other video apps, it still retains a considerable content advantage.

4. Millet. Millet box from the birth of the fate of the bumpy, first because there is no license to be banned, and then get licensing license, but all kinds of rumors of piracy ridden. Millet recently released the support of 4K content box and internet TV, is called in advance for the 4K era to do industrial layout.

In the case of the outside world criticized no 4K, millet box Micro Bo 20th just announced and Sohu video content cooperation, broadcast the latter 4K content, 24th by the Sarft ban (#论打脸的正确姿势 #), again into the "bricks" situation. Millet before the wishful thinking is, and Ali embedded cool content services, will be embedded in the thunder of their own box, now from the "closed letter" of "naming criticism", I am afraid it is not feasible.

5. Other video providers.

-No players involved in hardware

This February, when Tiger sniffing asked home internet hardware strategy, Koo proudly said Youku was the first video site to be "open and cooperative" with hardware vendors. Now, "open cooperation" in the "closure letter" is more like an unsuccessful lazy behavior. Similarly, including Sohu Video, Tencent Video, has tried to use app implantation to open the home Internet Market video site, I am afraid to reconsider their home internet strategy.

--players who have been involved in hardware but have no qualification and copyright content

Video live software Thai-Czech video released this month 18th announced the launch of the Internet box Webox, and on 24th to open for sale. Although it has access to the CIBN platform, but it does not have copyright video content itself, and the Thai-Czech video and a TV Live app, it moves in the policy gray area of the road, and its box future cast a shadow.

As for the "roll-call" of micro-movies and online dramas, the lack of home internet exports for the time being will not die. After all, the number of mobile and PC terminals is much larger than the TV box.

To sum up:

① 's "Closing letter" merely reiterates the original rule of 181th in a few years ago that players feel the tightening of policies because of their own cross-border behavior;

② "closed letter" although intended to ban the app flooding, so that the TV box back to the "differentiated competition", but to the traditional digital TV and other opponents of the threat greatly reduced;

③ "Close letter" to the lack of video copyright content but lucky players, such as Tetje, millet, etc. is a serious blow, its content defects or thus lead to their competitiveness in the home Internet war weakened;

④ "closed letter" so that the video site has not produced hardware (Youku, Sohu, etc.) has lost the important export of home Internet, the original attempt to "cooperation" in the form of increased flow and income will be frustrated by the idea;

⑤ "closed letter" will only affect the impact of micro-films and homemade content diffusion efficiency, but it is difficult to stop the rise of the trend, but not to threaten its survival;

⑥ in view of the Internet box and internet TV have DLNA and airpaly wireless screen playback function, "closed letter" to the smart Chinese people, "it is not a thing." Unless the authorities concerned will ban these two technologies, the Wiplug will be banned.

As a transitional product box, although the function is not the same as Internet television, but the two are faced with the fate of the regulation is similar-the new technology is rightfully to withstand the test of reality, which includes both technical difficulties, including the old forces of criticism. The last and most conservative barrier to the enjoyment of a good life, often comes from traditional vested interests and policymakers. But it doesn't matter, the technology House saves the world, time will prove everything.

Finally, I wish you and the box to continue to play happily.