Technical Innovation + Micro marketing of the United States electric Pressure cooker "surround" consumers

Now the consumer market is welcoming the new rise of 80, the generation of the break-in, the United States of life electronics for this group accompanied by the http://www.aliyun.com/zixun/aggregation/9356.html "> Information age to grow up consumers, Mainly from the technical innovation and marketing two levels to seek breakthroughs.

The life of the United States on the one hand through the continuous increase in scientific and technological research and development of investment, the introduction of diversification, design boutique, functional utility of high-end intelligent products. Among them, the United States electric pressure cooker by virtue of rapid cooking, a pot of more use, nutrition and delicious, energy saving and other advantages by the consumer recognition, in the first half of this year, the U.S. electric pressure cooker market share reached 42.24%, leading the second 15%.

On the other hand through the development of a series of micro-marketing activities, and consumers real-time interaction, to achieve one-to-one precision marketing, enhance user viscosity, enhance brand reputation. It is understood that the United States of life electrical appliances launched in August, "lazy out really dream" micro marketing activities, up to now, Micro-blog topic reading more than 10 million times, nearly 30,000 of fans participate in interactive discussions. Activity micro-Letter reading volume is also broken million, many fans to actively forward, to achieve two times spread.

Technological innovation: Creating differentiated products

For the industry pattern, the United States electric pressure cooker product line leader said, want to continue to maintain industry-leading, we need to understand the needs of consumers, and then through technological innovation, so that the product reflects the alienation characteristics of travel, in-depth segments of the market, to seize market share. Recently, the United States of life electrical appliances have been introduced in the lazy pot, nutrition pot and health pot, such as a number of differentiated features of the product.

It is understood that the "lazy man pot" the United States Electric Pressure cooker Innovation 3 large minimalist function and 3 of the most extreme intelligence technology. "Lazy pot" in a lot of details to upgrade the operation experience, such as in the exhaust, just rotate the hand to the right rotation small angle, you can realize the exhaust function, when the exhaust is over, and then to the right to open the cover position, the lid will automatically open, more convenient operation. Moreover, it also has the shortcut menu, puts the food material into the pot, one key operation can wait for the delicacy, suits the fast-paced life style.

"Health pot" used is the United States electric Pressure cooker original "super thick five-layer kettle", heating pot will achieve 3D circulation boiling, so that the heating area increased by 30%, so that food heating more fully. Coupled with the surrounding stereo heating, Gaoling sensitive temperature sensor, to achieve uniform heating and precision control of the effect of heat, so that food to achieve the best cooking temperature. More importantly, it has a unique "ancient method of health stew" function, can provide the best cooking temperature and heating curve, so that users can drink delicious health soup to meet health needs.

"Nutrition Pot" is the original "Four Nutrition lock" technology, the inner pot itself fast, uniform heat, temperature is constant controllable, the inner gall and magnetic surface formed 60 degrees gold angle, so that the heat transfer more thoroughly. While heating more fully, it achieves the "0" second temperature effect through 360° annular temperature measurement, and monitors food cooking status in real time to ensure food nutrition and delicacy. According to the store shopper response, "nutritious pot" system to make food taste more delicious, higher nutritional value, touched a lot of consumers, they have recommended relatives and friends to come to buy.

Micro-Marketing: "Lazy out of the real dream" surround consumers

In the Internet age only good products are not enough, but also to make full use of Internet tools, so that consumers understand, recognize products, so as to dredge products from the market into the consumer family's "last kilometer" road.

Living appliances launched in August, "lazy out of real dream" micro-activities, in social media to create a strong topic. Only the active single introduction microblogging on more than 1000 times forward, reading more than 100,000 times, to attract a large number of netizens attention. To August 10 The first wave of "lazy name" activities ended, micro-blog topic total Reading nearly 3 million times, the number of comments reached 8,000 times, a total of nearly million netizens to participate in the discussion, and create a fun full of "lazy body" form spontaneous transmission.

By August 20, the second wave of "sunning" activities total topic reading has exceeded 10 million times, and has more than 20,000 people to participate in the topic discussion, the total number of comments to 5,000, and attract 35 micro-bloggers actively participate in the review and forwarding, forwarding up to 5,000 times, so that the topic list further rise. At present, the third wave of activity is underway, and the topic of hot discussion will be further enhanced.

It can be foreseen that with the small household electrical appliances market space further expansion, the United States electric pressure cooker will be through technological innovation, marketing changes to make products more competitive, and continue to maintain the position of the industry leader.