Techniques and Precautions for website optimization of chemical engineering

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Chemical site, the general operating is relatively unpopular products, such as the author of the station, said High-temperature adhesive and high-temperature sealant, we may have heard, but polyurethane modified epoxy resin This professional word, I believe that few people know. Because of the particularity of Chemical Industry, chemical website and general enterprise station or E-commerce station in the process of optimization and promotion, we need to pay attention to the following issues.

The location and structure of the website

Chemical products Many websites, less hundreds of products, many thousands. So many products placed in a Web site if not well planned, it is easy to make the site appear cluttered. The author believes that the location of chemical sites, the first to see the company's core advantage products, the second look at Baidu Index. such as the author of the company's products have high-temperature sealant, electronic packaging materials and liquid damping material. But the previous product has Baidu Index, and then a product almost no one to search, so the author of the home page title on the top of the high temperature adhesive.

Second, the chemical site not only to pay attention to the site flagship products, but also to take into account the main customer base site. General Enterprise Station customers, most of the end consumer, and chemical products of the site's customers, most of the Enterprise Procurement department, or wholesalers. Therefore, the chemical site to do a professional, highlighting the advantages, rather than Taobao shop so fancy publicity their own products.

Second, the Site keyword mining and layout

Although this is a commonplace topic, but the chemical site a lot of products have no index, and the product derived a lot of proper nouns, and these words are indeed someone in search, as the site optimization personnel, these long tail precision words can not be missed, in addition to the common use of several methods of mining words, but also to adopt what method?

1, traditional digging long tail word method.

such as search engine Drop-down box, related search terms, webmaster tools, long tail word mining, Baidu auction back long tail word mining.

2, through the Business-to-business platform mining.

Many chemical customers are more willing to go to the main business-to-business platform, because there are more manufacturers and products. Through business-to-business digging words, the author of Alibaba and HC net. If the author in Alibaba search High-temperature adhesive, there are the following long tail words.

The long tail words dug by the search engine on the Business-to-business platform are more accurate. We have noticed that, the author searches The high-temperature glue, the Alibaba not only gives the high-temperature glue factory, the green high-temperature sealant, the epoxy high-temperature sealant and so on, but also may and its material type group synthesis new long tail word, concrete is the material category + High temperature sealing gum. It is true that some of these words are being searched, and it is difficult to dig them fully if we do not use the inbound search engine of the business-to-business platform.

Second, using a business-to-business platform, you can clearly understand what the competitor is doing with the long tail words, thus enriching their long tail thesaurus.

3. Use related words to excavate long tail words.

Chemical products because of its particularity, many products have both the popular name of the market, and its proper terminology, but also may be due to different regions and specific names of a slight difference. such as High-temperature adhesive and high-temperature sealant, some people like to call silicone-type gum, phenolic resin and so on. Website promotion Personnel is not a chemist, how to dig these words can, Baidu Dictionary and Baidu Encyclopedia is a good helper.

III. website content construction and sensitive words

1. Content.

Chemical site content on the Internet are extremely poor, but I suggest that the content of the site construction, especially the new station Ningquewulan. The author began to build the site's main keyword high-temperature sealant content and distress, and then change the thinking, as far as possible not to write technical articles and turned to write marketing-oriented, only a breakthrough.

2. Sensitive words

There are too many sensitive words on chemical websites, and it is possible that the chemical nomenclature on your site is a sensitive word or a major ingredient in the production of certain illicit drugs. The author of the beginning also for this matter distressed, but with the author site content construction to marketing-oriented article, this only slightly improved.

How to know these chemical proprietary nouns are not sensitive words, the author is a stupid way, such as in the construction of the chain, if the content is filtered by the website, a step-by-step delete chemical terminology, thus recorded. The second is the main ingredients of illegal drugs, must be sensitive words. Do not let the site flooded with sensitive words, search engine's sensitive thesaurus is too powerful.

Four, the site outside the chain of construction to avoid Baidu system products

Chemical site, a lot of product encyclopedia entry, Baidu experience, such as unmanned construction. If before, the author is as excited as you, imagine, such as "high-temperature sealant How to use" this kind of similar Baidu experience too much. The next is high-temperature sealant, epoxy high-temperature sealant, such as Baidu Encyclopedia and search encyclopedia entries or did not do, or imperfect, this time the most happy is the site optimization personnel, and finally can build high-quality outside the chain. But I remind you here, as little as possible to do Baidu products outside the chain, if you want to build, as far as possible to the main flow of lead. The author from many aspects, including Robin to know that Baidu products outside the chain has not passed the weight, but also entered the blacklist, the author is also surrounded by a large number of Baidu products outside the chain of the site down the right phenomenon.

V. Write in the last

The author finally believes that the chemical site optimization of the most important is the key word layout, of course, just decorate good keywords, do not improve the site included is futile. Several other aspects, such as attention to the proportion of sensitive words such as the early construction of the chain to avoid Baidu products, we note that you can.

Article by High-temperature Sealant www.gwjsl.com Original, reproduced please indicate the source, thanks.