Techniques of website content construction of small and medium-sized travel agencies based on SE0 technology

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, China's tourism e-commerce development is rapid, according to Iris Consulting statistics, 2012 China's online tourism market transaction size of 172.97 billion yuan, compared to 2011 growth of 31.6%. At the same time, according to the China Internet Information Center "3O China Internet Development Status Statistics Report", as at the end of 2012, China's online booking of air tickets, hotels and travel itinerary of the user size of 42.58 million people, Internet users use rate of 7.9%, the total number of domestic tourism sites reached 50,828. The sustainable development of the online tourism market has become a staggered competition field in the tourism industry. In the fierce competition, compared to other network promotion methods, search engine marketing has the advantages of accurate delivery and easy evaluation, and has gradually become one of the important network marketing methods for small and medium-sized travel agencies. Therefore, based on the SEO technology to the small and Medium travel agency website content design discussion has its necessity.

SEO is English search Engine optimization abbreviation, which meaning for search engine optimization, refers to a variety of search engine search features, to optimize the design of the site, improve the site on the search engine friendliness, so that the site in search results, to get the natural rankings and traffic. There are many factors affecting the ranking of web search engines, such as page tags, page organization, links and so on. Therefore, SEO also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.

The common problems of the website content construction of small and medium sized travel agencies

Most of the small and medium-sized travel agencies have recognized the importance of e-commerce for their own development, but because of capital, technology and personnel constraints, the majority of small and medium-sized travel agents on search engine marketing is still in the groping stage, the overall level of SEO is not high, the site content construction there are more problems.

First, there is a lack of clear service positioning. As a small and medium-sized travel agent on the Internet business Card, can display the core information of enterprises, but also small and medium-sized travel service customers, contact the customer's important channels and links, so should have a clear positioning. Many small and Medium travel agency website content either do all-inclusive, many and miscellaneous, the content is piled up serious, the topic is not prominent, the reading is inconvenient, and the enterprise core target user group browsing

Habit is inconsistent, or by travel agents, financial constraints, the content of the site is too little, lack of enough effective information, not enough to attract tourists, to obtain the trust of tourists. Small and medium-sized Travel agencies Web site content too much or too little can not be very good to meet the needs of tourists, affect the tourist experience, not to build the station purpose.

Secondly, the page design is unreasonable. Many small and medium-sized travel agencies Web page blindly pursuit of beauty, using too much pictures, animation or rich media, logo using Flash, navigation using animation, and so on, these are not conducive to search engine retrieval. At the same time, the network conditions of small and medium-sized travel agencies than large enterprises, too many pictures and animations will cause a large page file, the impact of Web site access speed, reduce access-user conversion rate. In addition, because most of the small and Medium-sized travel agency website is outsourced to the professional website construction company, the use of template quickly built, contains a large number of dynamic Web pages, not conducive to be retrieved by search engines.

In addition, most of the small and medium-sized travel agencies due to the lack of site maintenance and management staff, the site content update is not timely, in a half stagnant state. In general, the timeliness of Web site updates and search engine trust algorithm, if the long time does not update will result in ranking fluctuations and decline, will also lead to the lack of trust of tourists.

Finally, the high content repetition is also a common problem of small and Medium travel agency website. Many small and medium-sized travel agencies to reduce costs, site updates simple, repeat the other people's line content, copy the content of other sites. Repeat content on the rubbish is more easily by the search engine down the right factor, resulting in the site and the weight is relatively low, thus affecting the keyword ranking, and even suffered a thorough deletion.

Second, based on SE0 technology small and medium-sized travel agency website content Construction skill

Systematic。 Small and medium-sized Travel agency site in the early days of construction, you should consider the factors of SEO, from the site column settings, related tags to the selection of key words and layout, and so on, to take into account the many details of SEO. If the site is built online, then SEO processing, time and capital costs will rise.

Keyword editing. 2012 Travel Search Information Survey data show that netizens in the online travel search for the main information by means of transportation and destination (where the main destination, route arrangement and destination introduction), travel agencies and tourism products are relatively few inquiries, can be seen most netizens are official out or tend to travel in the form of self-help tours. Therefore, the small and Medium travel agency website may suitably increase the transportation, the destination and

Keywords for official consumption and self-help tours.

Update site content on a regular basis. In the SEO optimization of several links, the site content updates occupy an important position. Small and Medium travel agency website content regularly updated not only can increase the number of search engines, but also can improve the weight of the site, while inducing visitors to read, to achieve the purchase behavior. The following three points should be noted when updating Web site content: 1. Search engine is not real-time retrieval from the Internet, but regularly from the Internet to retrieve, and then into their own database, so the site content should be updated regularly, forming a law. 2. To the picture to do alt description, so that the search engine can be complete access to the illustrated article. 3. Due to the characteristics of the search engine, the website produced by the Dynamic Web site will cause the content of the search engine to be stored in a inconsistent. Therefore, some important and relatively fixed web pages can be produced as static web pages, such as site introduction, site map, and so on, the use of static and dynamic combination of the way to fit the habits of search engines.

Give full attention to the user experience. The small and Medium travel agency website should have the clear content format, in order to let the visitor be able to read the entire content with the quickest speed, the website should have the clear localization to the product and the service, may subdivide for the region, may also for the visitor breakdown, like the sunset Red traveling, the education sex travel Efforts to enable visitors to enter the corporate web site can see to meet their personalized needs of a variety of tourism products, services, enhance the user experience.

Iii. concluding remarks

SEO is particularly important for small and medium-sized travel agencies. First of all, low cost, SEO method obtained for natural search results, do not need to pay by the number of times or time, marketing cost is low; second, the SEO effect is more lasting, the website content of good optimization can improve the tourism site sales and publicity efforts, bringing more visits and site rankings to promote the formation of a virtuous circle, In turn, this advantage is maintained for a long time; Finally, the SEO technology threshold is low, small and medium-sized travel agencies can not only do their own website search engine optimization, can also be entrusted to all professional search engine optimization company, can effectively evade the small and medium-sized travel agents lack of professional and technical personnel problems. Based on the SEO technology to small and medium-sized travel agency website Content Construction is a long-term task, the enterprise needs in the practice unceasingly groping, the renewal, the consummation and the revision, in order to better realize the traveling electronic commerce. This article is shared by Wulong self-help travel Information Network (http://www.gowulong.com), which is welcome to exchange experience.

Related reading:

A5 Registration offer: 2013 GOMX global Network Marketing Conference