Technological progress and market demand accelerate the development of mobile cloud security market

Enfodesk think tank analysis that: 2011 years is not only Tencent, An Yugia and other emerging manufacturers happy enclosure active period, but also Network Qin, Kaspersky and other old manufacturers because of the problem of absorbing fees facing reshuffle adjustment period, the mobile phone security industry has basically said goodbye to SP pay the main killing function competition, into a free cloud application as the core of the Pan-security Service era.

In the 2012, the mainstream manufacturers ' contention for the right to speak is no longer limited to the application itself, but to the mobile phone security as the bottom, the integration of mobile browsers, mobile phone application stores and other user portals, the depth of integration of products and user resources, services to the relevant manufacturers of mobile Internet strategy. Enfodesk is based on the research and understanding of mobile phone security market, the current status of mobile phone security market analysis and trend forecast are as follows:

1, market demand will further drive the development of mobile phone security market. Relative to the business model and competitive structure of the relatively stable PC security market, at present, China's mobile phone security market is in the stage of rapid development, the competition between the manufacturers have formed, but not solid, leading security companies do not fully form their own barriers to competition, effective business model is still in the exploratory stage. However, with the popularization of intelligent terminals and the development and maturation of new technologies represented by cloud computing, the future growth of mobile phone security market is enormous.

2, the user privacy protection into the focus. Compared with the PC, the security vendors are facing more open systems, more types of massive applications and more user information from mobile terminals, which puts higher demands on the security vendors. In many types of security issues, the need for user protection for data and privacy is growing, and Enfodesk is predicting that, over time, more hackers and malware programmers will attack Android or Apple's handsets, so in 2012, There will be more such as QQ mobile phone butler security vendors to increase the user's privacy protection research and development and investment efforts.

3, the user safety awareness needs to be improved. With the mobile phone can pay, book, swipe, more and more functions through the smart phone to achieve, smart phone storage of communication records, text messages, bank passwords, related files and other information protection is particularly important. But Enfodesk research found that users in the free "mobile cloud Security" application, mobile phone address book, mobile payment, mobile business information, such as high value personal privacy/Corporate secrets are in various forms of threats, mobile Internet version of the CSDN leakage door crisis is hidden, Mobile phone security application of its own potential security risks need to pay attention to, although the current personal information security problem has been very serious, but very few users to the mobile phone set password, or as on the desktop computer operation, the access to mobile phone application password settings, Enfodesk think tank analysis, The improvement of users ' awareness of self information protection is undoubtedly a more effective safety sustenance.

4, the enterprise-class market prospects can be. The current security market for mobile phone security products are mainly for individual users, with the development of the market, the enterprise's demand for data protection and cloud security is more intense, as major security vendors increase their investment in cloud security and innovation, and integrate the feature-based anti-virus technology, active defense technology and cloud protection technology, will promote the mobile phone security software market into a new stage of development. (Analysys International)

(Responsible editor: The good of the Legacy)