Technology and optimization method of long tail keyword selection for building materials Enterprise website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As Internet information explodes, more and more netizens search the Internet for a variety of words to find what they want, this also proves that the era of the Internet has surpassed the reality of us, when netizens want to find a radiator on Baidu and buy, they will be in the Baidu search box on the input " Radiator which brand is the best "if the type of radiator does not understand, they will be in the Baidu search box input" What type of radiator best "if the price of the radiator is not very familiar with, they will be in the Baidu search box input" radiator price is how much money. " These are often unexpected, but also the user entered the text, but these words can really help to buy the radiator users. What can be thought is that these words have become long tail keywords, but also a website to obtain the necessary channel traffic.

Recently, the author has been in charge of radiator building materials business site, in the process of optimization in addition to optimizing the site's target word, in addition to the site inside the long tail word optimization, over time can be found long tail words to the author of the Radiator company website has brought a huge flow, From the flow analysis of most of the long tail word to the flow and weight, the rest is the target word. I first introduced what is the long tail keywords: the site is not targeted words but can bring the search traffic to the site keyword called long tail keyword, the long tail of the character is relatively long, usually 2-3 words or phrases, there are content pages, in addition to the title of the content, in general, the search volume is very small, Stability is not how good, but with the overall weight up, stability is better, this is the long tail word. The following is the author with the vast number of building materials business owners to exchange the author of the long tail words to choose and optimize the experience.

Optimizing the benefits of long tail words

First, optimize the benefits of long tail words. Long tail words for any type of Web site, the author here is mainly written long tail words embodied in the content, in the column page and the deployment of the topic page will not be written. In fact, the author is usually in the optimization of the experience summed up, and the formal is not worth mentioning, but can help the enterprise website to do long tail word optimization. Let's take a look at the benefits of optimizing the long tail word, long tail words can be optimized for enterprises to bring customers, can bring traffic to the site, users search the search engine long tail keyword can quickly search the title of the corporate Web site content, if the user experience, users will actively click in to see the content, If the content is suitable for the user, the user will buy the product of the enterprise, of course, the idea of each user is different. This is the advantage of optimizing long tail keywords.

The choice skill of the long tail word

Then, the long tail word choice skill. Now the long tail word chooses the tip of this piece, the author summed up some effective methods, Baidu related search, Baidu to promote the background of the word library, the third party long tail word mining tools, Baidu Drop-down box, and other methods, these operations can obtain a large number of long tail words, in fact, the author mainly recommended the third party long tail word mining tool, For example, golden Flower long tail word mining tools are very good, comprehensive Baidu, Sogou, search, business-to-business platform, such as search terms, as long as the user has searched the word will be recorded, these words are not only small competition and good optimization and access to traffic, for these methods the author of the detailed instructions.

1, Baidu related search: The author in Baidu search for a keyword in the bottom will appear related search words, these words are users often search words, I can record these words to the long tail Word library, such as the search radiator, the bottom of the relevant search will appear radiator installation, radiator brand, such as long tail words.

2, Baidu Drop-down Box: The author in Baidu search for a keyword will appear drop-down box, the Drop-down box appears a lot of text, these words are almost all long tail words, and then I can collect, such as search radiator, Drop-down box will appear radiator brand, radiator price, such as long tail words.

3. Third party long tail word mining tool: Recommended here is the golden Flower Long tail Word mining tool, you can enter the target word into the search box, and then select the long tail word mode, and then click the search can be, visitors can search the model to 500 long tail words, I do not cite examples, directly to see the picture Oh.

The optimization method of the long tail word

Finally, the optimization method of the long tail word. In fact, in the long tail of the word optimization method above is strange, different optimization personnel have different optimization methods, the author also has its own optimization method, the author has been responsible for an enterprise website is through the long tail word optimization, within one months the weight of the site to 3, Through the data found that in addition to the target word is almost always the inner page of the long tail word with the flow, and the conversion rate is very high, the author of the content and title are in line with the user experience, and the choice of long tail word source is the third party long tail word mining tools, you can imagine the long tail word is how the power of the Cow fork ah. The following author on the simple Next optimization method.

First determine the site's target words, your site's core target words are what, such as the site's website core target words and the main optimization of the word is radiator, radiator, etc., and then through the Third party tool gold to excavate the long tail words of these words, mining good after saving to a document, such as the author dug up one of the words is the price of radiator, The author can expand the word into a variety of interrogative long tail words, such as radiator price expensive, radiator price how much money, what type of radiator price cheap, etc., I used to call such a word is interrogative long tail words, then in writing the article can be these interrogative long tail words written in the title, and then around the title to write content , in the content of long tail words should be appropriate to appear about 2-3 times. The only way is to extend a long tail word into different interrogative long tail words to write articles, long time down will have unexpected effect oh.

Above is the top ten radiator manufacturers Radiator ten brand http://www.shijiasrq.net/news/original editing. The above selection techniques and optimization methods are actually a lot of webmaster will do, but a lot of novice webmaster are still lack of this method, so I set the radiator company website case to communicate with you, and finally hope that the top ten radiator can sell a good price in this winter!