"Technology Emperor" Liu Jingkang: Popular is not the biggest harvest

"There's something wrong with the company's products, so go back and deal with it." "In the late night of an interview with" Entrepreneurial State ", Liu Jingkang sent a message. At that time he was on a train from Shenzhen to Beijing, with a zest for his latest hardware products. He was about to make a business that meant a lot to him.

This time he came to Beijing with only one finished product, but lost his chain at the critical moment.

"One of the slots is broken and the results are not working." "Before the message was sent, Liu Jingkang and one of his little friends had been on the train for nearly 6 hours. Before that, they had been sleeping for 3 hours a day for a while.

They carefully made solder to the product. "It's metal, it evaporates, it sucks when inhaled," he said. The train had a slight wobble and was not repaired. His idea was to first push the Beijing thing off, and hurry back to Shenzhen for a new one, do not delay business talks. Luckily, the product was repaired soon after the message was sent.

It was a dead heart. The Liu Jingkang in front of the reporter was relieved.

This 1991-born, Nanjing University of Software engineering students, first-grade contact appears a bit shy, but as early as a few years ago has been in college students and the Internet Circle of Fame, "wayward" to the red: two o'clock, he used 7000 pictures of his classmates to make a Nanjing University department of the "standard face", triggering a network of onlookers, was sent a nickname "Standard brother"; he cracked the phone number of the 360 chairman, Zhou, according to the video's voice for a few seconds. He also used loopholes to invade the school administrator's mailbox to search the final paper, and like the previous several times on the internet, wrote a technical analysis diary, entitled "How to get the final exam by invading the teacher's mailbox and the revised results," as a result of this " Trick "was almost expelled from school.

"Those are just the tip of the iceberg, actually doing a lot of fun stuff before." But they are all memories. At this time Liu Jingkang has become "the founder of the".

From the "trick" to the first venture, Liu Jingkang seems to have suddenly experienced a four-force process. He grew up between self-confidence and introspection.

"Trouble keep a low profile."

Liu Jingkang seems to be very good at reflection.

"such as the mailbox loophole, then disclosed to the Internet, on the one hand, really want to remind other schools may also have this problem, in addition, there must be show off the mentality, think I am very good." "But these are not the most valuable things I have gained in college," Liu Jingkang said. ”

Something of value that no one can see in the outside.

A university, the teacher recommended a lot of access to information channels, such as some internet, technology-type media. Because of interest, Liu Jingkang really seriously went to see. This information allows the Liu Jingkang immersed in their own small world of research and development to begin to understand the market and industry. "What I did before college was a piece of work, not a product," he said. Works from beginning to end is a technical category of things, products are user-oriented, market-oriented things. "Liu Jingkang's vision was opened.

In addition to being gradually opened the field of vision, but also by the Internet industry's rapid development and dream of creating the myth of the heart. He often saw some news, a new internet company was set up soon to get a tens of millions of of the financing. Liu Jingkang's inner little flame was lit.

Big two o'clock he developed a video--xad for dynamic implant advertising technology. It differs from the commonly used video advertising insertion technique at the time in the way it is implanted. The previous technique was to record the ads in the video shoot, and Xad was added directly to the complete version of the video, and an ad bit could be reused. Liu Jingkang that this completely subverts the video advertising production technology, but also can enhance the user experience, while improving the advertising value of video.

Liu Jingkang enrolled in a roadshow. What he was thinking was that, when he got the investment, he set up his own team and put it into production. He even thought of an alternative, in case of not getting the investment, directly to find Youku talk, to do cool video advertising technology provider.

The roadshow is in Hong Kong, Liu Jingkang at that time the hukou in school, and hung a number of branches, in order to put the account data to run the Hong Kong-Macau pass quite a bit of difficulty, and finally persuaded the teacher to put the line. Unexpectedly, after going to Hong Kong Roadshow, the praise and cold water poured together.

The praise received is still technical innovation. But to his dismay, the investors who volunteered to find him had hardly voted for him. He tried to get in touch with Youku, but couldn't connect: "I have no channel." At that time, he realized how limited his resources were.

"The advantage of being young is that these investors, as seniors, are naturally willing to teach you." At first I was sure I thought I was very bull, but in the process of chatting, I found that they had a point. "Investors pointed out two big questions: one is that the technology needs to make a lot of changes to the existing video advertising industry chain, and there are too many uncertainties; In addition, Liu Jingkang didn't have a team and it was difficult for one person to succeed.

This basin of cold water lets Liu Jingkang really start thinking about what is the market. "That once made me realize how long the road was, from a technology to a prototype, a product, to becoming a project, to a start-up company, until it was market-oriented." I was just a person standing at the stage of the prototype. ”

Previously seen are inspiring success stories, only know life, do not know death. This time, investors use their own investment case to let Liu Jingkang understand the failure of entrepreneurship, and how to judge a project from the industry and production point of view.

Ignorance of the fearless entrepreneurial impulse was poured cold water, "trick" the negative effects of the incident also let him learn low-key.

After breaking the teacher's mailbox, Liu Jingkang's father was a phone call to the school. On that day, his father arrived from Guangzhou to Nanjing University. Liu's father came out of the teacher's office, saying nothing, only gently sighing. Liu Jingkang said it was the most disappointing he had ever seen his father.

"I am disappointed that he does things so regardless of the consequences." "said Father Liu."

Later, he told his son to talk to him, without making any achievements, "trouble to keep a low profile." What's more, even when things are done, they are low-key.

"What I've done before is assorted a line, and there's no way to get a complete idea of what Liu Jingkang is doing," he said. Liu Jingkang the time. "He will have to start a business, which may be one of the reasons." "said Father Liu."

Senior years, many job opportunities have come to the door, including the National Security Agency. Liu's father was tempted. "It may have been my father's biggest shake in supporting my venture," he said. "Liu Jingkang said.

But Liu Jingkang finally did not accept. "Entrepreneurship is the hardest path, but it can make me grow faster." ”

40 minutes to get the investment

Xad Technology did not get investment, Liu Jingkang Dream ran aground, he began to walk a curve to save the road.

Liu Jingkang quickly sold Xad technology to an advertising agency and served as technical director of the company. He then joined two start-up projects-the "super timetable" and "university assistants". "I was optimistic about the project before I decided to go in." "Liu Jingkang said. After he had seen the super timetable team, excitedly returned to the hotel to send a status, to the team a compliment, feel that they are very good in the implementation of all aspects, if they have the money will vote for them. It turned out that the other night he called and asked him to join him.

For a while, Liu Jingkang in the three companies at the same time. "That period of time in fact, the heart is erratic." ”

There is no door to entrepreneurship, only to join other people's team. But he later concluded that joining a start-up is a way to learn at the lowest cost and to understand the whole process of entrepreneurship.

In that short period of time, Liu Jingkang saw the rapid growth of the entrepreneurial team, but also experienced the failure of the project and the team to disband. The team of university assistants is only three or four people, and everyone scattered in different places, which greatly affected the communication, and we also gradually felt that there are some problems, so eventually the team dispersed.

In September 2013, Liu Jingkang came up with a new idea, withdrew from the super timetable and started his own business.

He set up a team, launched the "Famous School Live", providing a full range from video capture, edit to distribute live solution, 3 dollars cost can support two hundred or three hundred people through the mobile phone simultaneously watch video. He promoted the product in the university campus gradually. Seven or eight months of time, do more than 200 live broadcast, the product does not go down.

This is not a successful attempt, but in the real sense let Liu Jingkang in from the product to the market on the way Wade. He summed up the reasons for this: The campus video content is too much too dispersed, lack of explosive products, facing the C-end users, the front is too long, the profit model is not clear. Later, when sharing with other entrepreneurs, the first thing Liu Jingkang said was that "good technology and products are not necessarily good projects".

Liu Jingkang ready to change mode, so the commercial sector launched a "V live." This is a lighter and clearer pattern: v live to provide products and technology to intermediaries such as the event organizer, who will serve their clients.

But soon, Liu Jingkang found a problem-the original set of solutions based on live mobile technology, playing less effective than traditional video production technology. It has to be done not only cheaper than others, but also better to have a chance. Liu Jingkang has the idea of making camera hardware products, to be made available to ordinary groups of live.

He soon got the investment. In a start-up state organization of an event, Liu Jingkang by IDG Vice President Li Feng selected. "I was first attracted by his experience, he developed a lot of products, is a technical geek type of person." "Li Feng said.

The next day two people in Shanghai talk for 40 minutes, IDG decided to invest Liu Jingkang. "After chatting, I found that he is a surface tease than even a bit shy a little bit of Meng, but in fact, maturity is relatively high." Moreover, he is not the type of technology only, and the ability to communicate with people is also very good, the idea is very clear. ”

"We started with the best technical results abroad." "Liu Jingkang reference 360 degrees without dead angle imaging technology, the world now has the technology only Apple, Google and livestream."

The management of the other

"I'm just a little white for hardware." "Liu Jingkang said.

V live in the original product involved a little hardware, at that time in Shenzhen to find a few outsourcing companies to do a good job, did not have any problems. This made Liu Jingkang almost unaware of how complicated it would be to make a new camera hardware product.

At that time he found a graduate team to do product prototypes. Because in different campuses, Liu Jingkang each month to give them money, only to take a look. "I do not understand, think to give you good on the line." I expect it to be 3 months. "As a result, after 3 months, nothing was done.

"It was a good blow, and some partners have agreed. "A tiger, Liu Jingkang can only bite the bullet himself." The core and hardest parts are outsourced with a team and relatively standardised parts. For two or three consecutive months, the team slept almost 3 hours a day. Liu Jingkang told the team: "This thing does not come out of the company will fall." ”

Team almost exclusively, in hardware development, everyone is a novice, there is a coding problem for four or five days, has been dragged to the "double 11" night has not progressed, next door to the software department has begun to sweep the goods online. Liu Jingkang Hardware team said: "Give you 5 minutes, Taobao, cat 500 dollars below the things you buy, the company pay." ”

A sweep of goods, the same day hardware team overtime, from 12 to 3 point, the coding problem solved. Liu Jingkang: "What were you doing four or five days ago?" It's a matter of luck, but most of the time it's really about bullying. ”

The goal of bullying is efficiency. Liu Jingkang is posted in advance: The whole project tripartite cooperation, one side behind the drag is the overall progress. At that time, the company has more than 20 people, at least 10,000 dollars a day, has spent 5 days, if not resolved as soon as possible, and then spend 5 days and loss of 50,000. 5 minutes to sweep the goods, from the open browser to pay, a person to spend up to 2500 yuan, hardware team three people add up to 7500 pieces. "I definitely earn it. ”

Liu Jingkang This understanding of the meaning of spending: "For startups, the most valuable is time, time and money is equivalent." Companies are willing to spend money on anything that improves efficiency. ”

What is behind the stimulus is the result. For the novice team, the results include both actual work results and employee growth. "Now everyone seems to be very good, but in fact, in addition to the product, the technology may have more feelings, in any aspect is barren, especially when it comes to market, marketing these traditional things." ”

Liu Jingkang also wanted to recruit older, more experienced people come in, but digging people for him "really is a short board", and the company is still small, attracted not to such people. "I can't afford to pay that high, for example, by digging up a director at another company," he said. Even if I can afford it, I feel very trembling. "Liu Jingkang said. So he can only use young people and try to make them grow faster.

The Liu Jingkang method is still "bullying and luring". On the one hand, set the pay system, a quarterly rise. This rate of increase was initially the result of a backward push. He initially started in school, the recruit are not yet graduated students, so set a one-year deadline, a quarterly rise in wages. In this way, when the core members graduate, the salary is almost reached the level of many internet companies. Now, the payroll system has been fixed as a tradition in the company.

Raise wages also have to ask. When the employee's growth is not up to expectations, Liu Jingkang let employees raise their own wages. "At the moment we are encountering less than we expected. "Liu Jingkang said," he opened up, representing the next one months to do more, so the average person will not set themselves very high. "At this point, Liu Jingkang will put a bit more pressure on the side:" You've done well in the past quarter, but there are some areas that are not good enough. At the point you set now, I'll give you another high. "Given the money, the representative has expectations."

Now the team is not big, Liu Jingkang almost every week to find staff chat, the purpose is to give employees a negative energy export, but also easy to understand where the problem.

But not all employees can achieve the desired results. "Some of the professional literacy is not high, doing things like doing homework inside the school, feeling do not finish also does not matter." ”

He had the whole hardware team off. He was very conflicted about it, and everyone started out in a small house, eating and drinking and Lazarus together, and all of them were contemporaries.

Liu Jingkang to talk to some of the brothers about how to deal with the founders who don't keep pace with the development team. The founders of these companies have told him the same truth-everyone is out of war, there are brothers left behind the first to help, can not help it, if the entanglement will eventually drag on everyone, the end will be sorry more people.

At this point, Liu Jingkang Yu Jiawen, founder of the Super timetable: "Yu Jiawen is a person who does things particularly hard, or that is particularly businesslike." He can drink with you and play with you, but scold you when it's time to scold you, and the whole company will hear you. ”

"Look at him in the back."

On entrepreneurship, Liu Jingkang's father felt that his son might have been somewhat influenced by his own.

Liu's father resigned from the bank in 1997 and opened a plush toy factory in Guangzhou. Liu Jingkang insisted on his own business, the father and son reached a consensus, two years to try.

Liu Dad is worried about, son social experience is not enough, entrepreneurial process problems or failure can withstand. He repeatedly told Liu Jingkang that the principle of business is not how to do it, but in the stage of preparation, think more about possible problems, measuring their ability to solve and withstand.

He warned his son not to take radical risks, to do a good job first, to do the next step, so as to be able to do long.

Financing of the money has not yet to account for that period of time, Liu Jingkang no money to pay employees, forced to borrow money from his father. Sometimes, calculate Liu Jingkang may have no money, Liu Dad will give him a call, give him a dozen money. The father and son said that the money was borrowed.

Liu father to his son to see his account sheet, personal loan money also remember the name of Liu Jingkang. "Must let him have the financial management consciousness, establishes the financial management system." ”

Unlike other borrowers, Liu Dad's book, lent to Liu Jingkang this money, no repayment date. "I have talked to his mother, we need to leave a sum of money, ready, in the Liu Jingkang business ' heroic sacrifice ' to pay for him. ”

When Liu Jingkang graduated, Liu's father went to his graduation ceremony and checked his finances. "It was a bit messy, not even a formal accountant," he said. "said Father Liu."

After getting the investment, Liu Jingkang immediately hired an accountant to the company. Coincidentally, this accountant is the colleague that Liu Jingkang met when he was working in that advertising company. Later, the former colleague helped Liu Jingkang introduce some people to join. Liu Jingkang later sighed, "the past inadvertently experienced things, really will help you." It may not seem to be a direct reward at the time, but it will be strung into a line at some point in the future. ”

Liu Dad gratified that he and his son is a more fortunate pair of father and son, there is no generation gap, more like friends, two people are nothing to talk about, including the topic of girlfriend. "This guy has a good thing now, is that so far they have more respect for me, a lot of questions will tell me." "said Father Liu."

Father Liu also had the pressure of his son. Liu Jingkang in Nanjing University hung a lot of branches, Liu Dad gave him a request: "I and your mother at least raised you in 20, our children admitted to the key university, you have to graduate, to parents have a comfort bar." ”

Pro graduated that year, Liu Jingkang is busy pioneering things. Liu Dad let Yu Jiawen to Liu Jingkang a timetable, himself and Liu Jingkang girlfriend each take a, on time to remind Liu Jingkang back to class and exams.

Liu Jingkang also very cooperate. "I think it's a requirement and an obligation for me to be a commitment to my parents," he said. On the other hand, the last university always finish. The point is, it's not very difficult to get a diploma in exams. If I can only choose one with my business, I really have to think about it. "Liu Jingkang said.

The last six months, Liu Jingkang the credits are back. "Bring a diploma back to comfort his mother, I have no request to him." "said Father Liu."

In fact, this is a simple face and comfort problem. Dad wants to make sure his son has an escape route. He even with his friends in state-owned enterprises, public institutions have long been greeted, if Liu Jingkang failed to start a business, help him arrange a job.

Liu Jingkang seldom heard his father praising himself to his face. "But, in the process of chatting with him, I can feel that my growth may be faster than he expected." Because sometimes he listens to me, it will seem to come to an end, or he did not think of something I thought of. "Liu Jingkang said.

There is always something deep and subtle between father and son. "No more than expected. At present, he has not come out of my heart set in the circle. I looked at him behind my back. "said Father Liu."

(Responsible editor: Mengyishan)