Technology standard promotes the mature mode of mobile e-business

Source: Internet
Author: User
Keywords Mobile Internet application exploration technical test
(Reporter Yang Zhije wang) after more than 1000 days and nights of hard research and development and pilot application exploration, the National Mobile E-business Demonstration project has made a major breakthrough, and is about to enter the large-scale commercial stage. September 24, the national mobile E-commerce Pilot Demonstration Project Phased summary will be held in Chongqing. The summary will be organized by the Ministry of Industry and Information Technology Information Promotion Division, from China Mobile Communications Group and Hunan, Guangzhou, Chongqing, three countries of mobile E-commerce pilot demonstration Provinces and cities of Economic and information technology, the representative introduced the local pilot work, experience harvesting and development planning. Domestic mobile E-commerce and industrial chain in the downstream of many enterprises and experts also attended the meeting, and exchanged experiences and experience.  In addition, it has attracted the heads and representatives of industry and informatization authorities in some provinces and cities of China. "In China's top ten industrial revitalization planning, emerging strategic industries are highly valued by the state, mobile E-commerce is such an industry."  "Ministry of Industry and Information Technology Information Promotion Department deputy director Dong Baoqing pointed out."  From many domestic experts also pointed out that the current is the development of mobile E-commerce strategic opportunity period, 3G can be launched for mobile E-commerce to form a good impetus.  As an example of independent innovation, the Ministry of Industry and Information technology will support TD-SCDMA (hereinafter referred to as "TD") as the Bounden duty in deploying the mobile e-commerce pilot. "Communications Industry Newspaper" (net) reporter learned that, according to the deployment requirements of the pilot demonstration project, the National Mobile e-commerce research and Development Center has completed the formulation of the overall technical plan of the pilot demonstration project, solved four key technical problems in the project construction, and formed nearly 200 technical standards and technical schemes, Nearly 51 technical patent applications have been completed. A large number of applications of TD-related technology, and to achieve the TD network support.  and mobile E-commerce development itself will increase TD success weight. "Gratifying to congratulate, commendable, epic."  Dong Baoqing a three-word generalization. "Now has made clear the RFID technology and terminal combination of technical solutions." "According to China Mobile data department Hu Yi introduced," after a large number of technical analysis, product research and technical tests, based on the combination of market needs, the final clear adoption of the technical solution: 2.4G full Card scheme as the implementation of the current stage, based on NFC standard terminal/card collaboration program for the goal. Dong Baoqing said: "We do is nothing in the world, do is a national independent innovation of the leap-forward development of the cause." "" Mobile E-commerce mobile phone registered user size has grown from 1.2 million to 3.2 million, the monthly transaction amount of more than 200 million yuan. Zhang Dafang, deputy director of Hunan Information Industry Department, introduced the development of Hunan. At present, Hunan Mobile has launched a group of popular mobile trading services, such as mobile phone shopping, mobile online shopping, mobile phone fees, mobile betting, etc., "Hunan province is still exploring more applications." "Guangzhou as the country movesE-commerce demonstration City pilot role has initially emerged, led to the entire Pearl River Delta region Mobile E-commerce development. Mobile Mall for the provincial investment, but also led to the development of the province's real economy.  Cai, a representative from Guangzhou, said Guangzhou was clearly paying more attention to the promotion of the surrounding region and the real economy. Chongqing Information Commission director Guy said, "Chongqing City to mobile phone on-site payment business as a breakthrough point, vigorously promote public transport and small on-site payment shopping pilot work, and gradually expand to the community information and enterprise information applications."  "It is understood that Zhongqing to the large supermarket chain, the property community as the focus, do a good job of" point "expansion; to track, high-speed, public transport and other industries to break through, the formation of" line "development, to the main city of major business Circle, Jiefang Monument, Nanping, Shapingba, Kwan-Yin Bridge, Stone Road Shop, Yang Jia Ping, University City as the core, to create" film "Application. "The development of the national mobile e-commerce has been fully implemented and implemented, and achieved the expected economic objectives, social objectives and industrial chain objectives."  Dong Baoqing concludes.  Challenges and opportunities The national mobile e-commerce demonstration project has already made a great breakthrough, but still faces many problems, Dong Baoqing These questions one by one explained. "The former State Council Information Office has been promoting this work since 2007, after the establishment of the Ministry of Industry and Information technology, it attaches great importance to this work, and calls for further progress in this work, especially to promote the development of mobile e-business based on TD." "After 3G licensing, we are increasingly aware that mobile E-commerce is the jewel of the information crown," Dong Baoqing said. "Dong Baoqing pointed out that back to the communications industry, the future competition is the three major industrial chain China Mobile, Chinese Telecom and Unicom competition, the three operators must compete, and cooperation, so the standardization of work, but also need to coordinate with a number of operators."  Specifically to China Mobile itself, it can only handle the relationship between the provincial companies and the group, in order to make the successful application of provincial companies as soon as possible into the whole network applications. National Informatization Advisory Committee member Chuchengyi said that the need to pay attention to the security of mobile E-commerce, business is based on cash exchange, mobile e-commerce security needs to be proactive, to help consumers ease of use.  In addition, he said, the three major operators need to unify relevant standards as soon as possible to prepare for market outbreaks. "Mobile internet is more like the combination of traditional internet and mobile channel. Ho Yunfu, director of the Logistics Systems Engineering branch of China Systems Engineering Society. In his view, mobile E-commerce still lacks a viable business model, the whole industry chain needs to be more open, because mobile e-commerce more from the real business and virtual network integration, industry chain longer need to cooperate, "No open environment is difficult to develop rapidly."  "At the same time, Dong Baoqing outlines the bright future of mobile e-business development." First, he said, the Ministry of Industry and Information Technology was founded, and the twoIntegration has become the focus of the construction and development of national informatization, and the broad market space of industrial and industrial services has been placed in front of mobile e-commerce. Secondly, in the international financial crisis, the state issued a top ten industrial revitalization planning, new strategic industries by the State attaches great importance to mobile e-commerce is such an industry.  At present, our country electronic commerce has entered the real economy and the fictitious economy deep fusion new stage, this also brings the new opportunity for the mobile electronic commerce development. Third, from the National Information Industry Classification, the new industry is mostly applied industry.  3G Network Once the completion of the construction, the need to break the core problem is the application, to rely on the application of profits, rely on application to recover investment, mobile E-commerce is a good application.  Establish a mature business model Dong Baoqing to the national Mobile E-business demonstration Project and demonstration area of the future planning and development of six points, he said: first, to strengthen the organizational security and policy environment, the various demonstration areas to further improve the work in this area, which is important to strengthen the construction of the expert team.  Secondly, in the new concept and new ideas under the various participating units to further improve the overall plan. Third, in the technical system to achieve a better breakthrough. The State attaches great importance to the problems and countermeasures related to China's important information security.  Therefore, the development of mobile E-commerce is very important point is to increase the security of the mobile Internet, such as mobile phone operating system and other terminals make important breakthroughs to ensure that there is no worries. Finally, we should speed up the successful experience, popularize the successful experience and form the demonstration effect.  Participating units to further summarize the successful model, and increase the promotion, the future to be evaluated is the promotion effect, see ARPU value, see Economic indicators.  The promotion of mobile e-commerce, for example, in industry, industrial services and society and other fields of application.  The further exploration of China's mobile E-commerce business model, many business models are still immature. "We hope that most applications for mobile phones will be done on the phone in the future," he said. Dong Baoqing said that in the future, the national Mobile E-commerce project will also find some industries and China Mobile some provincial companies to carry out industry pilot work. "For example, in Yunnan and Hainan and other land, mobile tourism E-commerce pilot." He looked forward to the road.
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