TECHWEB2013 Annual Application Horizontal review: Mobile IM

"TechWeb reported" years ago, at that time, the information contact is based on service operators, to send text messages, if you want to make your information more interesting that will send MMS, we do not mention the cost of use, today's view of the transmission rate is unbearable, with the development of the Internet, the "social" to another dimensional , the cost of contact has been greatly reduced, and "geniuses" have gradually built a social-networking empire led by Facebook. But more and more people think that this form is not social "essence", or that social networking site is more like an internet entertainment, and traditional point-to-point, is the first choice for people to contact. At that time, the point of the domestic only Tencent QQ, but with the sophisticated technology, now the Internet has been fully covered to the mobile end, as to what happened later, we all understand. "There used to be no cell phones and computers, no computers, no phones," I believe, to say the exact same thing about our experience. But looking at this multiple mobile IM (Internet message) market, it's hard to imagine how monotonous our mobile life was a few years ago. To start with, let's introduce our contestants today: we will separately from the interface design, product usability, function, and so on evaluation. • Interface design & Ease of Use drawing note: between the micro-letter easy to believe in the whole design layout of QQ is divided into three categories, can also be seen from a number of product attitudes, The first is Tencent Ali system, almost the same layout, or Tencent's user base is too large, resulting in the exchange if you want to pose a threat also have to comply with the use of the public habits. Then is easy letter this kind of different style, functional characteristics lead to the design can be more flexible, but I feel like netease do not want to make the product too thick, and do not want to throw away a chunk of "cake" led to unclear positioning, but the surface work is better than others do. Finally is the focus of the MO, we can see from the bottom of the functional categories of its design focus on where, nearby + discovery + screening, everything as ever. Note: From top to bottom micro-letter, contacts, QQ, Mo Mo, easy to use and design is inseparable, so we put together to say, because Tencent's design style has long been formed, from left to right (information-contact-friend dynamic-personal settings) This is our use of mobile IM application inherent habits, Not only the contacts and predecessors QQ continued this layout, even focus on geographical services of the Mo Mo can not completely get rid of this kind of layout, but at least according to the product focus and the use of their own user habits have been improved, and easy to use the acceptance of the letter, in fact, said NetEase's product team to a bit of the spirit of Silicon Valley, A lot of similar products to make a different appearance. Except for the letter of ease, in terms of the level of access, basically at the same level, as long as the use of one of the other uses will not have any difficulty, and the application of the learning costs are only the difference in function, and the function of ease of use is the best, because all functions are based on geographical locationGuidance, followed by easy letter, the main function of all put in the storage key, no learning costs, and micro-letter and contacts Although we are most accustomed to the fastest, but in fact the highest cost of learning. Mainly because the platform is too large, resulting in complex functions, because they are not just chat tools, especially micro-letter.