"Ted" 1 Billion Box office Miracle "1942" Encounter Waterloo Marketing analysis

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The film market has such a strange phenomenon, when a "blockbuster" has not yet been released, the major film review sites, Douban, Local forum began a variety of hype, no doubt, most of which are controlled by some marketing companies. The great heat of the film market, more and more inseparable from the Internet, so, more and more of the hands of the Navy began to pour into the industry, manipulating the promotion of Word-of-mouth network.

Internet Word-of-mouth Promotion is a strategy, but a film can withstand the test of the market, get a good box office, there are many factors. Network Navy Word of mouth promotion is a word of mouth of the outbreak point, for a greater reputation to do bedding, this kind of navy hands pushing netizens will, although not too bright, but also not cut is a more effective strategy. But that alone is not enough, the miraculous box office and Waterloo of the 1942, which explains everything.

The success of a movie depends on marketing, not promotion.

What is the difference between promotion and marketing? Marketing includes promotion, promotion is only to promote the concept of products to more people, and marketing but contains the positioning of the product, planning until the end of product output after the optimization transformation. If, a bad film, to expand the size of the promotion, everywhere advertising, attract eyeballs, may just start tipping point is very large, but, these tipping point of the audience can not form a good word-of-mouth effect, then this film will only run off, and finally hastily ended.

Communication has three factors, such as communication source, media, audience group. The source of this is the quality of the film, which can bring about outbreaks and word-of-mouth "people again embarrassed" is a very good source of communication, is a comedy movie, 10 people look, eight people say well, it is worth watching, in the entertainment of the rampant today, can have such a good theme of a film is not easy. The media is the way to ignite the outbreak point, allowing more people to participate in the ignition explosion. However, if the spread of the source is not good, only very good media can not be successful?

Media, in fact, the box office of some of the film is not to promote the channel, the market does not do a good job, but, the source has not been produced, can not lead to Word-of-mouth. Can you say that the Huayi brothers in "1942" do not have the light of "Ted" in the media channels? Do less publicity, less cost? Of course not, the channel is similar, we compete is the film quality.

High box office film positioning should conform to market adjustment

Where does this word of mouth come from? What kind of movies do people like to watch? What kind of movies can create a high box office? What are the rules of good communication sources? With all kinds of problems, it is really bad to do, a lot of film insiders are not sure of the problem, the author Wang Yuzhang to say from the network marketing aspects of the analysis.

First, make it clear that

1, box-office high film ≠ high art value film

2, the high art value movie ≠ people favorite movie

There is a word "highbrow" may explain this truth.

"Ted" is not a very high artistic value of the film, but it is a good movie market economy, because we judge the standard is the box office. "The awkward" conforms to the present market the adjustment, it locates is "the type piece", moreover is "the comedy type Piece", its market crowd is where?

The city!

When it comes to these words, there is also a word related to them-stress, comedy can release the pressure, of course, this is only one side, in addition, there is the end of the year, happy movies are more popular with the market.

"1942" Why the box-office fiasco? Positioning! Tragedy, history, politics. Is there any finding that this type of film is not everyone's interest? Certainly not, although the artistic value is very high, but also is highbrow, even actually tells the story, realizes the truth. Of course, I personally like this film, but it is not a popular film, resulting in the final box-office fiasco.

Timing is important.

Of course, not entirely because of this, the release schedule is very important. "Aftershock" is also a disaster, history films, feature films, the box office is very good. "3D" is the same, but they did not lose at the box office, a big reason, because the timing is very good, "aftershock" is just commemorating the 32 anniversary, of course, there are "Titanic 3D."

If the "1942" broadcast time is just commemorating the years of famine, I believe the box office is better. But this is not a good day to grasp, even need us to take the initiative to rally, that is, hype, the Shing market after the super hot, then to release, must be HOT!! At the end of the major surreal synchronized release, competition is very fierce, and coincides with the New Year's Day holiday, this time should be the movie box office, a timing of the end of the year, staggered competition of super blockbuster, also can bring high income for the box office.

We don't talk about the quality of films at the box office, but the success of the commercial film, must be in line with the popular taste of the film, many films are the hope that the film to interpret their personal feelings, but at the same time hope that the public can reach a tacit understanding, but the opposite, but the success of the "Tae-so" with the method of how the public taste But at the same time, people also saw the director's personal feelings. Unless indicated, the whole station article all by Wang Yuzhang Original, welcome reprint! Please specify this article address, thank you for your support! This article address: http://www.7yuezhang.com/?p=62