Telecom Campus Promotion efforts to upgrade: 600 yuan prepaid call to send 3G mobile phone

Operators this year in the 3G campus market scramble for the first gun was launched by China Telecom. In the last year launched three 3G campus package on the basis of this year, China Telecom in the 3G Campus market promotion strategy and the temptation of students to upgrade again. Recently, China Telecom http://www.aliyun.com/zixun/aggregation/38966.html "> Beijing" has launched a full range of preferential student packages and gift packages, including calls, 3G Internet, SMS, family number, Sky wing value-added services.

It is understood that Beijing Telecom launched the 3G campus package has four kinds, including two kinds of chat version of the package, a music version of the package and a one-wing broadband version of the package, the minimum monthly fee of 19 yuan, the maximum of 59 yuan. In addition, the music version and the Sky Wing Broadband version of the package also gives 3G mobile internet traffic and more than 2000-minute WiFi internet hours.

At the same time, Beijing Telecom also launched a variety of "prepaid phone to send mobile phones" gift package, student users to pay a minimum of 600 yuan to get a day wing 3G mobile phone and 600 yuan charges. In addition, Beijing Telecom also launched the "charge to send gifts" and other measures to retain last year's expansion of college students old users.

The university market was targeted last year

A year ago, China Telecom began a nationwide campaign to launch a massive 3G campus package. A few months later, the number of 3G campus users in China began to surge.

It is reported that in the last year launched 19 Yuan, 39 yuan and 59 yuan three stalls in China Telecom 3G Campus Package, the implementation of the national access to free, and in call rates canceled the difference between the local and long-distance, the main call for 0.2 yuan/minute, and if the user in the University of China Telecom College Union Campus use, the main call cost only 0.1 yuan Minutes。

In the 2G era, China Mobile has been through its dynamic zone brand, for its accumulation of a huge user base, of which student users accounted for a larger proportion. Beginning to operate 3G business, China Telecom began to attack the university market from the tariff, and China Mobile in the 2G student market competition compared to the former tactics more than.

China Telecom appears that, although the ARPU value of college students at this stage is relatively low, but they will soon grow into the 3G market in the main consumer groups, and will become its 3G network and business of the first group of loyal users. 、