Once telecom operators in the flow of business, but now it's almost all focused on the more commercially valuable mobile internet, and it's not even valued in the area where broadband is almost already piped, and even so far, it's rare to see carriers offering router bindings to broadband customers for free. And that means handing over positions to their opponents.
Since the beginning of last year, internet companies are beginning to turn to the hardware sector, in the television, set-top boxes, routers, and so on you chase me to fight, and in the people cheerfully see them constantly out of the new price of the promotional game, suddenly found that the loser in fact this war is not any participant, It is the radio and television companies and telecom operators who hide in the towers and see the scenery.
On April 25, Alibaba began selling TV box in the sky, while Millet sold the router on the Internet, before, Baidu announced its own TV stick, small router, 360, Thunder , Shell, pole route, etc. also participated in the Router war, Several other internet companies also have their own brands of portable WiFi products, especially Tencent's claim to share free WiFi resources via micro-mail. This is originally the radio and television and telecommunications operators of the world, but now has become the internet giants of the vast arena.
Broadcasting future on the Internet, which is uncontroversial, although the cable TV set-top box in the short term still have the ability to survive, but the long-term is doomed to be eliminated, and it has already launched in the broadband layout, but has encountered the tenacious interdiction of telecommunications operators, progress slowly, has occupied the family position gradually shrinking.
At the same time, telecom operators now firmly control the broadband network, but has been completely pipeline, operators in the broadband business almost nothing in the content and applications, in the face of family intelligence to provide the flow of business opportunities, facing the last piece of the main position will be captured, but indifferent.
With the development of optical broadband, the network greatly enhances, the intelligent family construction golden time is coming, the internet company all saw the future development the opportunity, therefore has entered this market, takes the way is unceasingly "eats away", will the operator and the radio and television step by step gradually pushes off the user's front.
If Smart TV and network set-top boxes are the traditional digital cable television and telecommunications IPTV replacement, the router battle is the internet companies to the operators to launch a thorough pipeline of the most critical battle.
In general, users will be connected to the operator or radio and television provided by the broadband line, the top is a crystal head, and Crystal head connected with most of the broadband cat, some fiber into the building has been in the user's home only a lone line and Crystal head. And for most users, this crystal head is obviously unable to meet the use of multiple devices and multiple mobile terminals, set up Wi-Fi hotspot is the inevitable choice, originally this is the most direct contact with users of the window, can operators voluntarily give up.
Previously, routers were a "network-neutral" device that has nothing to do with the business, so it has not been the focus of broadband operators, operators are more focused on those who can continue to bring the application experience and benefits of terminals, such as smartphones, computers, including the current hot Smart TV, But routers are already having subversive changes in the hands of internet companies.
Internet companies offer routers that are already beyond the scope of traditional routers, and even promoted by some vendors to "home Server" concept products, which have a powerful CPU computing power, Ram+rom+sata hard disk to complete the data load, connect the user's mobile phone, PAD, TV and Notebook, Realize the sharing of 1TB hard disk function, users do not need to turn on the computer, the use of the router alone can download high-definition movies or large files, I can also realize the use of mobile phone app remote control offline download, users choose to download after work, back home can not wait, directly watch the film.
Smart routers are now attached to security concepts, with companies claiming to provide security management capabilities, and filtering specific advertising content, and may also be "smart" in the future to guide customers in finding and using specific content.
Today, smart routers have grown into the core management platform of home intelligence, once the internet giants have been firmly occupied, the future of radio and television and telecommunications operators will only be to provide cheap flow of labor, and internet companies will again monopolize the development of family intelligence.
Those who enter the smart router must be rejection, extremely cheap price to sell hardware, the future is to rely on the so-called "internet thinking" to win profits. To be sure, a router with power power such as distribution, acceleration, filtration, storage, remote control, and so on will be the last chance for a broadband change pipeline.
Telecom operators are running traffic, but now almost all focus on the more commercial value of the mobile Internet field, in the broadband is almost already piped place does not value, so far rarely see operators for broadband customers to provide router bundle or free service, which is tantamount to hand over the position of their opponents.
Future trends, with the development of 4G, WiFi will be more popular, smart routers will be a great way, will become a battleground for all information network companies, now just some internet companies in the temptation to do, millet, 360, Baidu, polar route and so on, you can list a long series of company names, It is believed that bat will be extravagantly in the near future, and as if the operators who are out of the window will once again become the fate of Ott sigh.