Telecom new Domain History the reverse is open to you.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, China Telecom began to deploy its online business hall new domain name migration work. It is reported that the domain name transfer involves China Telecom online business and related services, the domain name will be changed from ct10000.com to 189.cn. For the ct10000.com domain name that has been in use for many years, if the single word from the meaning of interpretation, of course, slightly less than 189.cn. China Telecom has demonstrated its determination to vigorously develop its 189-day wing business and has given it the same meaning as its core business. But as long as careful analysis, whether to ct10000.com or 189.cn, both are bruiser insufficient, short board everywhere, China Telecom This change, is in the history of reversing.

Dafezhou, but lost at the starting line

According to observation, at present, China Telecom Group Company and Shanghai, Zhejiang, Jiangsu, Sichuan, Guangdong, Fujian and other provincial companies have begun the migration of new domain names, mainly for the online business office. In addition, China Telecom for C network users to provide the mailbox Service site also changed to mail.189.cn.

In addition to changing the domain name, the home page UI of the online business hall has also been greatly modified, compared with the previous, the page's structure and plate have been adjusted and integrated, in the visual layout, user experience and so have a lot of improvements. At the same time the past to Orange as the keynote template for fresh and natural light green, people refreshing. It can be seen that China Telecom this improvement indeed after some consideration, a great deal to wash the old trend of determination. But in the key is not appropriate, as a site of the portal, the domain name is the first façade of the enterprise, not only represents the image of the enterprise, but also need to extend the experience of the brand connotation. In this sense, China Telecom is putting the cart before the horse.

"Position Blur"--you deserve it.

As a telecommunications operator, the official website and customer service phone is the company's two main channels of communication with customers. The same as the domestic telecommunications industry three giants, here with the change trajectory of China as a reference model, with the Chinese telecom adjustment for vertical contrast, in the differences between the clouds, to see a wavering China Telecom.

The same is the customer service phone, China Telecom customer service number from September 1, 2003 onwards, from the original "1000" upgraded to "10000 (10,000th)", China Mobile from June 2006 18 will be the customer service hotline from 1860 to 10086. For customer service number adjustment, perhaps there is a national communications industry operating changes, but it can be seen that there is a national level in the sense of unified deployment. And the watershed, it appears in the adjustment of customer service hotline after the home page changes.

Domestic Domain name management experts China Connaught Net turned out some data, July 15, 2010, China Mobile Portal domain name officially adjusted from chinamobile.com to 10086.cn. By comparison, we can find that the home domain name before the adjustment of both have the same starting point, to the company's English or English shorthand, such as China Mobile, Chinese Telecom (China EADS) take its first letter and customer service number "10000" as the domain name. A survey by China Mobile, which followed the 10086.cn domain name adjustment, found that 84.33% of respondents considered "10086" as a customer service number, easy to remember, and 59.91% said ". CN" represents the image of Chinese companies. Customer service calls into the domain name, in the people-oriented service concept, China Telecom has taken the lead in taking the first step.

However, to see the China Telecom's domain name adjustment strategy, but there is another impression. "189.cn" inside the ". CN" naturally means that it is Chinese enterprises, this does not need to delve into, but "189" is not appropriate.

First 189 as China Telecom in recent years the full development of 3G business, its importance since self-evident. Playing "Tianyi" slogan, through the joint fixed-line, broadband services such as the introduction of bundled packages, nature can be covered by its main business, take it for granted to borrow "189" as a façade, also seems plausible. In fact, the current 3G business in the domestic still does not get very good popularity, mobile device support is on the one hand, and on the other hand is the network construction and coverage is still a lot of unsatisfactory place, so that users can not be assured of its "throw arms to hug."

This kind of marketing is hard to be accepted by the public. When the mobile phone market share continues to rise and fixed-line holdings decline year after year, package-type packaging related businesses have not brought much added value. And in the face of Chinese mobile and China Unicom's homogenization of competition, China Telecom should know that the situation is stronger than the people, 189 of business is not your whole.

Meanwhile, the lone struggle of China Telecom still needs to face the "188" of the two sides. As a product of the same period, section 188th is also China Mobile 3G exclusive number, in the identification and corporate differentiation with China Telecom is very easy to confuse; and, as early as 2008, NetEase applied for the "188.com", as its high-end billing mailbox business exclusive domain name, in "188" and "189 , "com" and "cn", both have a considerable degree of similarity. Although the main business is very different, but as a casual "spoiler", "188.com" is a powerful member.

Not bad money, a good domain name

At the beginning of this year, China Telecom released the annual results of the fiscal year 2010, China Telecom 2010 fiscal year to achieve operating income of 219.864 billion yuan, an increase of 5.01%; net profit of 15.262 billion yuan, an increase of 15%. Compared to the acquisition of the original Unicom CDMA business, net profit growth in 2008, China Telecom has entered the "profit inflection point."

In the face of tens of billions of of money, since already in the new version of the Web page on the strength, under the hard kungfu, determined to give users a good experience, why in the domain name extension of the brand positioning on the stand? China Telecom, you do not bad money, on a good domain name. (Author: Yo Yongliang)