Telecom Operation Shangli Push personal cloud storage

March 28 China Telecom launched the sky-wing cloud client, providing 10TB free cloud storage space, refreshing the carrier free cloud storage space record, and previously, the cloud provides 16G free space, the Chinese Unicom's Wayun only provide 10G of free space. Last September, internet companies had a cloud storage arms race, Baidu Cloud launched 2T free space, Tencent Micro Cloud sacrifice 10T kill device, the final 360 cloud disk to 36T space end, the immortal fights the soldier to suffer, once the network disk Forerunner 115 and Dbank quickly decline. Six months after the Battle of the Giants, telecom operators began to show great interest in cloud storage, what is the logic behind it?

Cloud storage is a link to many smart devices

There is a natural connection between mobile phones and cloud storage. As early as the 2G era, cloud storage of the embryonic product book housekeeper, was once quite popular, the reason is that the function machine lack of storage backup capabilities, difficult to save the address book. And since the popularity of smartphones, mobile phone generated a sharp increase in content, such as contacts, applications, photos, videos, recordings, notes, etc., but the phone itself is not a suitable for mass storage equipment, difficult to do appropriate backup, the need for convenient mass storage, wired computer is a solution, but not convenient, Cloud storage is a trend.

The recent intensification of the smart hardware boom, but also to push the cloud storage to an important position. From mobile phones to pad, to smart TV, to Glass, to smart watches, to wear equipment, to the car network, more and more data sources, more and more ways to show, the data needs to be real-time sharing, synchronization, display, decentralized data needs to be unified management, in such a scenario, Cloud storage has become a necessary and unique link between future intelligent terminals.

Unlike the previous wave of corporate cloud storage changes, the focus of this round of competition is on personal cloud storage. Enterprise Cloud emphasizes flexible, flexible, low-cost and efficient deployment of enterprise applications and storage, while personal cloud storage is a critical infrastructure for mobile interconnection and a multiple-screen interaction era.

Therefore, who can become the unified management of personal data and storage service providers, will produce great stickiness, once the hardware has chosen a cloud storage, migration costs are very high, and subsequent development based on this data application is also very valuable. Therefore, the mobile Internet contention, must be in the cloud storage layout.

Personal cloud storage who has the advantage

Personal cloud storage area mainly has three forces: first, internet companies, such as Google Drive, Amazon Cloud Drive, DropBox, Baidu Cloud, micro-cloud, 360 cloud disk. Second, terminal manufacturers, such as Apple's icloud, Samsung's S-cloud, Huawei Cloud, cool cloud and so on. Third, communication operators, such as the Sky Wing cloud of China Telecom, Chinese mobile Choi Wan, China Unicom's Wayun.

For many reasons, foreign companies provide cloud storage is not very suitable for domestic use, so only compared to domestic cloud storage providers. Look at the following:

The first is infrastructure capability. In this field, the advantages of the basic operators is very obvious, from IDC Room resources, backbone network bandwidth resources, wireless access resources, etc., the operator's unique ability to ensure more stable speed and more resources in the future. And internet companies are also strong, long-term operations, IDC and bandwidth resources are also quite abundant, but its infrastructure purchase also relies on operators. The terminal vendors ' infrastructure resources are relatively weak.

The second is terminal coverage. For mobile phone manufacturers, terminal access is both advantages and disadvantages, storage and its terminals have a natural combination, but and other brands have a natural barrier. For operators, more than half the annual contract machine market, which brings a vast import resources, but there are still gaps between operators. For internet companies, the portal needs to fight for itself, and the spread of cloud storage is closely related to its overall portal resources.

The third is the ability to apply. The cloud storage provided by internet companies can be bundled with its rich lines of business, and the operators ' cloud storage can be combined with mobile numbers and bundled with address books as their core applications. Terminal vendors are weaker. Therefore, in the above aspects, operators as the provider of infrastructure, in the cloud storage market is promising, for users, the core of cloud storage is still the size of the space and upload download speed, operators really start to hit the source of investment, the Internet companies are also difficult to match. China Telecom is so ferocious to kill clouds storage, but also with the best IDC resources and the best backbone resources related.

Operator contention: 4G, user scramble, traffic management

Operators set off a new round of cloud storage competition, but also with the 4G era of user contention and traffic management related.

4G of the licensing for the 3G contest painted a full stop. 3G era, due to different standards, operators are more terminals between the battle, mobile sales TD, telecommunications sell CDMA2000, Unicom sell WCDMA, users who bought the terminal, is who's customers. And the 4G competition has very big difference, TD LTE and FDD LTE difference is far less than 3G three difference, operator 4G contract machine, will basically compatible TD and FD two kinds of standard, users even buy contract machine also relatively easy to turn the net. Therefore, in the terminal, outside the network, the user's competition and bundling will be all-round, providing better cloud storage is one of the key links, retaining the customer's data, retain the customer's address book, is to retain customers.

On the other hand, the 4G times the speed of the Internet has a qualitative upgrade, the user's demand for traffic more and more, voice and SMS revenue will continue to decline, operators will pay more and more attention to the operation of traffic. January China Telecom launched a comprehensive platform is a post to the flow of exploration, to "traffic through train" and "Traffic treasure", the realization of enterprise purchase flow, users free use of traffic, thereby activating the flow of use.

and free cloud storage can be seen as a forward traffic management exploration, provide more free space, will encourage users to produce and store more content, it is bound to increase user interaction between multiple screens, is bound to increase more traffic usage scenarios. For example, the original need to move hard disk or U disk work backup and sharing, the original photos of the storage, the original computer can not save the video, are now able to confidently bold to the cloud. These intravenous drip of the application scene, in the convenience of everyone at the same time, also produced more flow value.

In fact, telecommunications is very accurate, personal cloud storage is the basis for operators to do things, but also the operator is rare to have the ability to work with the Internet giant cloud application. Operators have terminal control, there is a pipeline control, but there is no cloud applications, if the layout is good, it is all, but this opportunity to lose, really want to find a good application is difficult.