Telecom operator OTT: "Don't Lose your time."

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In the words of "The history of the scholars" in the fan comrade, Lucky in the husband, want to ask the dear father-in-law Hu Butcher Borrow point travelling, to participate in lifting the test, Behold is Hu butcher a spit in the face, scolded a yelled: "Don't lose your time!" (The original is "don't be arrogant and ungrateful")

We may wish to translate this language into: Do not lose the opportunity. In the face of telecommunications operators flying, fly chat, wing chat and friends, say the same words ——— "Don't lose your time."

Jego "Temporarily rest vegetables", "Fly chat" also stop development, inevitably let the industry lament. Look around the telecom operators of several large "class O TT Products", flying letter is still struggling, registered users, the number of active users, recently heard to strengthen voice messaging and other functions; telecom's wing chat and Unicom's friends make people feel basically in the early retirement form, multiplicity. Admittedly, this is the telecom operators O TT Battle of the overall big defeat.

The reason, the author is due to the telecommunications operators of three of the mentality of the ——— indecisive, the outcome, the baby city self-preservation, in front of the micro-letter suffered a setback, missed the winning opportunity.

The indecisive person, in the case of moving, Jego, flying, fly chat Three have many functions the same, the three products lack of unified integration, Jego selling point is free or preferential prices to call international calls, but also provides general communications applications have to send text messages, push voice messages, share photos and other functions. Flying letters can send text messages, chat, send pictures and documents. While flying chat can send voice messages, while supporting a number of operators mobile phone number registration.

In order to enhance user stickiness, operators are forced to use as many communications applications, peremptorily copied into different software, so there are too many duplicate development, resulting in dysfunction of the difference is not obvious, users can not choose. This is a disadvantage.

The outcome of the business is the telecom operators in the O TT strategic shortcomings of the second. The new instant communication platform shocks the traditional voice business, which is obvious to all, as early as in 2006, when domestic users used Skype video conversations, often found that the network "port" was blocked, this is the author's experience, is said to be a great pioneering domestic telecommunications operators, although has been denied.

Do not realize that the people's (end) mouth, but also more than Chuan. Since then, Skype via and to M, the country has become a national business, currently has more than 663 million registered users. By contrast, Jego, who was officially present in June of this year, was born Mingtu ——— China Mobile is still ends, and worries about whether the software will impact its traditional business.

This kind of outcome leads to "innovation reform is not thorough", the lack of temptation for users, reflected in the flying letter is very obvious, the core value of the letter is sent text message, the initial message is not provided, send a message is also "conditionally do not charge or charge a small amount of fees", many users worry about the charging trap, have the patience to study their charging mode Basically fainted before the table. and micro-letter "all free" at that time propaganda is Sheng, the demand is clear, the user instantly shifted the position. According to the D CCI Internet Data Center statistics, 2012 domestic operators overall SMS volume fell by 20% compared with 2011, telephone business volume also fell 5%.

The disadvantage of the third, the baby city self-protection, Station not the outside extension. Most telecom operators have a conservative mindset: to stabilise during the jurisdictional period, not to plunge the user base, and to avoid a big setback in turnover and net profit. and operators carry out o TT, will inevitably in the short term kill 3,000 self damage 800, this requires visionary operators, to face the "O TT Project short-term pain, because the loss of the original is not sustainable charging items, won will be loyal users." Do not because the immediate interests are only used to buy the road money, and finally "lost your time." ”

Of course, we can not because of a micro-letter and regret the world, China Mobile general manager Li already chanted innovation ——— although the various regions in the implementation of the half-hearted still hold pipa.

Experience as a card: the author, cock Silk, self-proclaimed as a global Qualcomm high-end users, has been dismissive of micro-letter. June ago, the monthly SMS fee Hundred, after the Jiabuzhu onlookers "turtle, too o U T, silly" and so a bunch of crazy batch, mobile phone installed micro-letter, monthly phone, SMS fee unexpectedly play down half, also get better, feel micro-letter good understanding.

So, the invisible and think of Hu Mu that sentence: "I kill a pig one day also earn no money to the silver, and you go to throw in the water (pay phone message fee), call me borns on the northwest wind!"

Talk Bo a sinewy!

(Wu Ling)