Telecom operators layout mobile phone reading

After mobile music, what application will be the next potential unlimited wireless value-added services?　　Operators say it is mobile reading.　　China Telecom has been formally deployed in the 2010 working conference and established a mobile reading base in Zhejiang Province, while the Chinese Unicom has chosen a partner in Guangdong to start promoting mobile reading business. The earliest move was China. March 2009, China Mobile will set up a reading base in Zhejiang, hoping to be the top.　　The goal of the move is to be able to integrate 400 relevant media and publishing organizations, so that its mobile media platform to operate as the core of wireless publishing.　　The use of "fragmentation time" 95% users prefer mobile phone reading by "The Analects of Confucius" experience a shot of the red in Dan, a few months ago launched her "Soul Chicken Soup" "Reading Classics Sentiment Growth", the new book starting place, incredibly selected in the China Mobile reading base, by the royal Literature exclusive authorization.　　Last year, China Mobile officially set up a reading base in Zhejiang, announced 5 years of investment 500 million yuan to promote the construction of mobile reading base, custom TD reader, and in the content, terminals and channels for all-round expansion. This is intended to build a complete mobile phone reading industry chain, its main body includes China Mobile, Zhao Wan, Huawei, Shanda and Chinese online.　　Among them, Zhuo Wang is mainly responsible for operation and management; Huawei is a technical undertaking to read the base project, Shanda is the main network content provider of the reading base, Chinese online as the operating partner, and Zhuo Wang is responsible for M C P (core content Provider) import, pipeline and other business. One of the main tasks of Zhejiang Mobile Reading Base is to build G 3 Mobile reading platform. "China Mobile started experimenting with mobile-phone reading last year, and the G 3 reader is the core business form that is positioned to create new ways of reading and reading." Liu Yuzhing, senior project manager at the China Mobile Data Division's personal accounts department, said that with the help of 3G networks, users can read novels at any time by holding mobile e-readers. In the future, E-readers may also bring their own phone functions.　　In Liu Yuzhing's view, the adult reading rate is 49%, while 95% of mobile internet users are willing to use fragments of time for mobile phone reading, wireless reading development space is huge. Operators use "terminal + Channel + content" to get through the mobile phone reading industry chain in fact, operators have been reading mobile phones as the most potential value-added services after mobile music. "China Telecom mobile phone reading business related technology and business norms have been completed, in the content integration has just begun." China Unicom has adopted a co-operative approach, with more than 10 provincial companies already offering similar operations.　　"By the end of 2009, the number of active users in mobile phone reading market in China has exceeded 155 million," said Yu Zhi, chief engineer of the Institute of Communications and Information Research, Ministry of Telecommunications.　　The same as China Mobile, China Telecom also has its reading base in Zhejiang Province, the news said, the Chinese Unicom has selected a partner in Guangdong, began to promote mobile reading business. "Mobile reading has its incomparable advantages to the userHas the formidable attraction, its anytime and anywhere the characteristic, the pictorial, the vivid display way, the user initiative obtains the way, as well as the user in the subscription time convenience, these characteristics make the user to the mobile reading is full of anticipation. The Analysys international Zhang Yanan says people tend to use "fragmentation time" to read newspapers.　　He analyzes that telecom operators to enter the electronic reader market, can further enhance the user to use stickiness and effectively expand the user base, with the help of the scale to reduce the network marginal cost. And through the terminal depth customization, the operator can finally master the Access gateway. "It is the operator's advantage to be able to make small payments via mobile phones, and vendors in other sectors may not be able to form a closed loop on the mobile Internet's new operating model because they cannot solve the payment problem."　　"Eric Consulting Guo that mobile phone reading on the deep, will achieve" terminal + Channel + content "integration expansion. Huawei Software company vice President Huang revealed that Huawei in 2008 years has launched a study of electronic reading solutions, and has been with China Mobile and so on to maintain the industrial chain of cooperation.　　At present, the China Mobile phone reading business, which was built by Huawei, was officially commercially available in January 2010, and Huawei's first handheld reader with touch-screen features was also synchronized. For the mobile reading market, Huang Ji predicts that over the next 5 years, more than 30% of mobile phone users will be reading e-books and digital newspapers via their mobile phones, and that by 2020, our digital publishing sales will account for 50% of the entire publishing industry, and 90% of the books will be published online in 2030. Southern Metropolis Daily