Telecom operators need to start doing whatever it takes to improve their sense of being.

Global telecoms operators have seen a "pan-media" trend in recent years: Vodafone's bid for the largest television operator in Germany, Kabel Deutschland,at&t, is trying to put the US online video site Hulu under its wing, NTT DoCoMo also the MCV in the area of the television broadcast right to buy down, BT is desperately to build its own sports channel sport ...

Why are telecom operators in Europe, Asia and North America suddenly doing the same thing?

Because everyone in the face of a similar dilemma, using a micro-blog to do a summary, is said: "In modern society, people are mobile phones as a computer in use, the computer as a TV in use, while the TV is idle put Ash, while the revolution." "The concept of smart television is wonderful, but the reason television is being discarded by users is not simply that it cannot be networked, it is no longer the most enjoyable time to pass a screen placed in the living room as a home entertainment hub, and Eric has a sensational data showing that the probability of TV set in Beijing is 70 in three years. % dropped to 30%.

Mobile phones and computers are taking on more and more life functions, so telecoms operators are feeling anxious that "plumbing" has a natural advantage as a gateway, but the "pipeline" is very limited in reaching users.

So I said in China Telecom Institute, telecom operators, need to start unscrupulous to promote their own sense of existence, to create a platform for integration, only a two-way flow of value platform, in order to scissors from the environment to explore new profit growth.

Later heard about the new development of the game between micro-trust and telecoms operators--unicom will work with micro-letters in the coastal areas (later confirmed to be Guangdong Unicom), it is a little surprising that the introduction of a customized package for the free flow of micro-mail (which was later proved to be "micro-Wellec card").

In cooperation with telecommunications operators, in the micro-letter side is not no precedent, in order to compete with WhatsApp, line in the Hong Kong market, earlier this year, Tencent and Hong Kong Telecom (PCCW Mobile), users pay 8 Hong Kong dollars per month, can be "monthly" local micro-credit flow. In Europe, the streaming media music service Spotify has also reached an agreement with Deutsche Telekom to buy Spotify's paid services from Deutsche Telekom, which is then offered free to customers who choose German telecoms services.

This kind of cooperation, usually is regarded as the telecommunication operator to the OTT business the compromise, for OTT service provider, the telecommunication operator's release and the good indication to its market expansion extremely advantageous, however, the telecommunication operator can obtain what own benefit from the cooperation, is still very vague. At&t rejected the cooperation request of Pandora and AOL, and when CBS broadcast the American college basketball championship live via Wi-Fi and At&t's 3G network, Apple and At&t jointly took measures to restrain Only allow live video via Wi-Fi network, AT&T's 3G network is used to propagate real-time audio, static images and scoring.

China Mobile is still the leader in mobile communications, so the OTT business to the flow of the deficit, empathy is also the deepest, the Chinese telecom and Unicom pressure is slightly smaller. So it is understandable that China Unicom, with its smaller share, took the lead in reaching a deal with micro-letters, even if it were to give up some of its revenues (which, in fact, would be hard to come by without giving up), and to break a gap in the student market by using micro-letters from 300 million of

But it also means that China Unicom has abandoned its "plumbing" situation, abandoning its ambitions for downstream industries. The so-called "sorrow its misfortune, anger its indisputable", if the carrier operators will be equivalent to the flow of traffic in the hands of the speculative trafficking, then with the trend of Nielsen law, to the flow of cheaper future, the last straw will also be lost. This is not alarmist, China Mobile iron Heart in the distribution market for mobile harsh, China Telecom to support the eight bases of the incubation and operation, are out of the "flow can not sell cash" fear of the future.

From the perspective of the Internet as a whole, I think that micro-letter is a very dynamic and imaginative space of mobile products, its layout and design are likely to subvert the mobile internet tomorrow. But from the perspective of telecom operators, I am also wary of the fierce and wild under the open shell of micro-letter, once Tencent gets the license from the Ministry of Industry, it will push the telecom operators from the "pipe" to the "water tank" role, just as the flow of production and storage equipment, even the channel will be robbed.

The premise of Tiger is that you can tame this tiger.