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recently I was entrusted by a friend, did a local operator in the electronic commerce operation status of a report. Through the field survey, the author found that the local two leading operators mobile and telecommunications are invariably opened the online mall, however, whether from the development of the number of members or from the trading popularity and operators of a wide range of audience is not consistent, from the online mall in its home page position, it does not seem to receive great attention, There is no large-scale advertising on the business.
in telecom operators talk about the transformation of today, the Internet is also the future of the operators to enter a major important direction, but why they seem to want to do the site but do not dare to open hands and feet do? In fact, according to the author observed that these sites and other online shopping malls in the mode of operation is not much different, if the mobile telecommunications and other operators of the economic strength of recklessly may occupy a certain market, but must rely on the use of heavy to smash the market, otherwise it is difficult to get cheap, it is no wonder they do not want to do online mall, empty its shape, did not see its fruit.
I believe that operators do traditional e-commerce sites, although not their bank, but there are many advantages available. First of all, all kinds of wired and wireless network access resources in the hands of operators, operators can through a variety of channels and terminals to their own website to promote enough to ensure a high degree of advertising coverage, so customers have to access the Internet must be through their network; second, the trouble with E-commerce is to pay security, If operators can make full use of fixed-line, PHS, mobile phone as a small payment tool, it will reduce the risk of payment to a large extent, coupled with the strong brand of operators as a guarantee of credibility, Internet users can also be more assured transactions; Moreover, operators can use a number of channels for marketing, Online shopping mall can use mobile phone or PHS for registration, when the Internet users through the site after consumption, the next time when the site has similar products can be informed by SMS, improve the number of transactions, can also be appropriate combination of telecommunications business concessions for bundling sales. Of course, today's e-commerce industry, especially in the field of online shopping has appeared like Taobao, ebay, Pat NET and other large sites with considerable strength, all over the operators can take the spark prairie competition, but also need considerable capital investment.
Therefore, operators are currently operating online shopping mall does not fully utilize their own advantages, but simply copy the other people's operating mode, only to avoid weaknesses in e-commerce and even the entire internet has a place.
