Telecom Unicom to report the list of virtual operators to move embarrassing face

The progress on virtual operator licences remains tangled. Chinese Unicom and China Telecom have reported the list of mobile resale cooperation companies, that is, the virtual operator's license to transfer to the Ministry of Industry, however, the list of China Mobile has not yet been released, indicating that the Chinese mobile is quite embarrassed, the industry has many people think that It is likely that the virtual operators to become China Unicom and the Chinese Telecom to the channel tools to tackle mobile users, has triggered China mobile vigilance. Virtual operator part of the list is reported, October 28, China Telecom has called the selected relevant enterprises to carry out the "mobile Communications Business Number Resale" agreement signed. These enterprises a total of 16, less than 1, including Suning, Gome, Di-Tong, Eschde, audio, Everest information, north latitude communication, music language, million nets, Jing-dong, repeatedly technology, telephone world, Ufida, 35 interconnected, the Yangtze River era, sharing online. These enterprises are reported by China Telecom Mobile communications products resale enterprises, commonly known as virtual operators. From the above enterprises can be seen, some of the typical social retail channel business, some of them are not well-known enterprises, no social retail channel resources, should be ready to open up group customers. Earlier, at the top of China Unicom's personal attention, 14 companies have passed the Unicom audit. It is reported that once the signing, China Telecom and Unicom will report the list to the Ministry of Audit, the final decision in the Ministry of Power. However, people familiar with the matter said that this does not mean that the final list of virtual operator licences is simply to overlay the list of reported by China Telecom and Unicom, mainly because of the exclusivity of China Unicom's cooperative ventures, that is, the virtual operators working with China Unicom cannot co-operate with other operators, so If you also reported two operators of cooperative enterprises, you can only choose one of them. Unicom Telecom Basic Water before, the Ministry of Industry has asked to cooperate with each basic telecom operators need more than 2 virtual operators, people thought there would be only 6, did not expect so many enterprises through the Unicom and telecommunications cooperation qualification audit. Shang, deputy director of the Ministry of Communications Development, said, "So far, has not received a formal application for virtual operator license, I do not know how many of the final number of home licensing, I think one thing is certain, the implementation of the program requires at least three operators each to sign two companies above, I believe that will break the number. This actually reflects the positive attitude of Chinese unicom and China Telecom to support the virtual operators. Taking China Telecom as an example, the general manager of China Telecom market, Liu Ping, has revealed that one of the principles of cooperation between China Telecom and virtual operators is sales complementarity, cooperation and win; The second principle is to exploit new markets by applying differences "said Liu. "In the brand, tariff, IT, customer service, China Telecom also put forward the corresponding strategy." "In addition, in the brand, the virtual operator can be combined with China Telecom brand, also can use independent brands, in terms of tariffs, China Telecom will use the" Product discount wholesale "way;For the cooperation with the outside, the operator's IT management is relatively complex, China Telecom proposed the initial use of system leasing, telecommunications to provide billing, settlement and other support; In customer service, China Telecom and the virtual operators will be separated, their respective independent responsibility. As can be seen from the above, China Telecom is the virtual operator as a channel, hope that virtual operators can help to open up some of its missing market. China Unicom was not active to the virtual operators, but later figured out, because Unicom can use virtual operators to pry China Mobile's high-end market, especially some group customers. China Mobile is embarrassed to face however, China Mobile has yet to determine its cooperation with the virtual operator list. To this point, October 24, the Ministry of Industry in the third quarter news conference revealed that the situation is basically similar, at that time, the Ministry of Communications and Development Department deputy director of Shang also said, "mobile resale problem is really very concerned about, this is also to promote private capital into the telecommunications industry is very important move." Everything seems to be going well at the moment. Recently we have a special understanding of the relevant situation, the progress of several enterprises are not the same, the Chinese telecom and China Unicom has been and some enterprises have reached a preliminary cooperation intention, is now to sign a cooperation agreement; China Mobile is holding on to the final negotiations and is expected to complete the signing of the relevant agreement soon. It is reported that China Mobile Virtual operator Interface Department for the procurement department, China Telecom's interface department for the public customer department, the interface Department of the Chinese Unicom initially for the supervision department, and later changed to the marketing department. Therefore, some people described China Mobile as the virtual operator as party B, Unicom began to look at the virtual operator as a monitoring object, and later instead as a channel partner, China Telecom is the interface department in the public client department, the beginning of the virtual operator directly as a channel. "Why has China Mobile been slow to complete the list of cooperative companies for virtual operators?" This is because China Mobile occupies a large share of the mobile market, and it does not need virtual operators to help them develop channels, that is to say, no matter how the virtual operator is developed, it is actually prying into its share. This is not the same as China Unicom, Chinese Telecom, if the virtual operators really developed, China Mobile is equivalent to its income as a part of the others. And virtual operators often play price war or target group customers, the former is to pull down China Mobile's Apru value, the latter is the virtual operators in China Mobile customers. Obviously, although China Mobile in the formal launch of mobile communications resale business pilot work, said, "sincerely welcome the Ministry of Industry and Information Technology" mobile communications business pilot program requirements, and has the intention to cooperate with us to carry out mobile communications business pilot enterprises to negotiate. Division I will come to discuss the enterprise to provide "mobile communications business cooperation demand book". But in fact, China Mobile is hard to laugh at virtual operators.