Tell a story of love from the safety of a bear child

Although in the Celestial kingdom, the majority of people every day to "self-improvement do not suck, thick Germany to carry fog", but how to impress the user for the price is not low air purifier pay, is not an easy thing. Recently contacted the entrepreneurial team three dads, they found a very good entry point. From the names of their companies and products, it's not hard to see which market they want to preempt. Yes, they want to preempt the infant market, a market that everyone thinks is easiest for users to pay.

Children are fragile, the nasal cavity, lung development is not sound, PM2.5 and formaldehyde will have a serious impact on their physical health. Therefore, the requirements of air purification for children and adults are very different. In order to be able to make the purifier more suitable for infants and children to use, three dad air Purifier has also been optimized.

The traditional electrostatic or plasma dust removal method, you can not change the filter, but also will produce ozone, damage to the child's nervous system. As a result, three dads took the technical solution of filtering the filter. Filter filters, the filter is the key to air purification. Three dad children's Special Air purifier uses 3M Company's Native American filter, which can be filtered to 99.99% of 0.3 microns and above particles at one go. At the same time, the use of a 7-layer filter structure, the core is particularly thickened 6 times times to 27 cm, can effectively ensure the purification of the clean output air requirements.

The traditional method of formaldehyde removal, usually using a single activated carbon adsorption technology, not filter core life is short, the expiration will be the original adsorption of formaldehyde released. To address this problem, three fathers in the product introduced a military technology, is specifically used in the submarine to eliminate formaldehyde toluene and other harmful gases, can be indoor formaldehyde toluene and other harmful gases through the "adsorption enrichment, reaction curing" two technologies, the formaldehyde decomposition into carbon dioxide and water, kill germs, Reduce the risk of leukemia caused by formaldehyde pollution. This June, three dads also contacted a company that specializes in graphene materials. The latter invited the 2010 Nobel laureate in physics as a consultant, the use of graphene materials for the removal of formaldehyde, can be done materials never loss, long-term removal of aldehyde. Three dads have been experimenting recently, and if the experiment is successful, this new material is likely to be used in the first batch of products.

Another interesting point is the wind mode, three dads have also made improvements in this regard, breaking the traditional purifier before and after the wind on the wind mode, the use of 360 degrees down into the wind and 360 degrees on the wind mode, improve the efficiency of the air duct and accelerate the indoor circulation, enhance the purification efficiency of the purifier, So that the ground height of about 30cm air is effectively purified, for the crawling stage of children to provide more clean air.

In addition to functional optimization, the air purification products for children still have a lot of details to consider. The founders of three dads were working on the project by researching about 700 parents, sorting out a lot of improvements, and solving most of the things that could be done when developing products.

Three fathers in the filter layer added oxygen layer, the use of military submarine air purification technology, to eliminate excessive carbon dioxide in the air at the same time, increase the oxygen content, effectively solve the human activities in the closed room to increase the concentration of carbon dioxide caused by the discomfort, and avoid the open window ventilation to introduce PM2.5 pollution.

In the design, three fathers used a rounded corner to avoid child bump, the outlet oblique upward to avoid direct blow to children's body; overall structure to avoid children's finger card risk; For the excessive attention of children, abandoned the cartoon design, at the same time configured the child lock. In addition, the use of Saiveni power line to prevent drag and drop leakage protection devices and omron open door power protection device to ensure children's safety.

In fact, do air purifier, in addition to technology, product concept and marketing will also be the key. At this point, I think three dads have an advantage. CEO Daisai has been rated as the national top ten new planners, the top ten successful marketing trader, planning the beauty underwear marketing.

In brand marketing, the product has not been sold, three fathers have told a very good brand story: three fathers team of several founders, at the beginning of this year when the project, some or quasi dad, some have been upgraded to milk Dad, the son of the eager they found that they can not give the most basic clean air, So determined to invest in entrepreneurship, to build a dedicated air purifier for children, to solve the problem of PM2.5 and formaldehyde. This story, enough to impress a lot of the air is worried about the treasure Dad treasure Mom.

Air purifier, as home appliances, or more or less traditional, sales, customer service are necessary, CTO Li Hongyi has been in the field of air purifier, sales, customer service team has also been very mature.

It is understood that the air purification market can reach 15 billion yuan a year, shipments can reach 7 million or 8 million units. Because of the need to regularly replace the filter, but also to bring a large number of two times sales. Recently, three dads have received a round of Gao capital of $10 million, while Gao will also provide 1500 of dollars in media resources.

CEO Daisai told 36 Krypton, three Dad's products will have a size of two, of which the price of the small section will be 999 yuan, applicable to about 15 square meters of room, the rich man's output of clean air per hour is 500, applicable to about 50 square meters of the house. Products are expected to be in the Beijing-east on September 22, the public will be the lowest price of the cleaning device may be 3499 yuan, the small paragraph for 799 Yuan.

Air purification is only around the infant safety of a pain point, bao Dad Treasure Mom actually there are many pain points. Three fathers also took a fancy to this market, the early hope that in the form of community, a collection of loyal Po Mom fans, later may be in the community to solicit the views and needs of parents, targeted development of other security products, enhance the user's participation and viscosity.