Tell me how to analyze your SEO competitors

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"Grandson of the attack," said: "The enemy, win, do not know the other and confidant, a win and a negative, do not know that, not confidant, every battle will be dangerous It means that in a military dispute, both the understanding of the enemy and the understanding of themselves, the hundred war will not fail, do not understand the enemy but only know themselves, the possibility of winning or losing, not knowing the enemy, and do not know themselves, it is only the loss of every war. This is to emphasize "confidant" and "know the other", requires the decision maker to carry on the thorough plan before the war, carries on the appraisal and the arrangement to the various elements, achieves "knows the enemy" and the victorious.

We seoer do site optimization is also the case, the early analysis is critical, including site data analysis, keyword analysis, competitor analysis, such as our SEO this keyword, competitors are SEO experts, so this prophase work should be done, Today, I have some experience to talk about competitor analysis, mainly in the following points:

I. Key words

Maoming seo think this is very important, this is you to do a keyword ranking of the first step, nature to analyze the word of the competitive strength, strength to avoid, the strength of the weak on the hit.

This includes analyzing the layout of competitor keywords, including title,keywords,description, keyword density and location of keywords.

Second, the website domain name

Some domain names are inherently advantageous, such as the old domain name, some very short domain name, the search engine itself has a lot of included, such as in Baidu input 22, search results have more than 100 million, then the domain name is born with advantages, which is the value of those short domain names so big reason. Or the domain name contains the keywords you want to optimize, such as: www. seo0668. com which contains the SEO I want to optimize the word, the domain name is the most important factor in the optimization of Maoming website, here is mainly refers to the analysis of the age of the competitor domain name, the PR value of the domain name. Then compare our own domain name and what is inferior to others, do a good record.

III. website Structure

To analyze the overall structure of the competitor's website, level two columns, content page design, the internal structure of the site, including directory architecture, URL settings, H1, H2, fervent, such as the use of tags, the structure of internal links. Where are their optimizations, with their flaws? And how the keywords are distributed. Related to the title of keywords, keywords in the text position, highlighting, frequency and the occurrence of the unique keywords.

Iv. website content

Then analyze the content of the competitor site, how original, the quality of the content, content attractive, the daily update frequency, about what time update. At the same time to analyze the competitor site content has not around the keywords to organize, this is a more important search engine optimization links. Good quality content, will certainly have the reader reprint, reprint may add the original text link, can obtain the rank the opportunity to be quite big.

Five, the first page of the top-level domain number

Search for the word you want to optimize, if the first page is all a level of domain name, then the word to optimize it is a bit difficult. We are best to choose to have commercial value, but less competitive, search results home are two level three directory, the evasive, Shini, we do not make a big competition word, we only do can make money words.

Six, the site's outside the chain of how much sun

In Baidu search outside the chain: domain:, yahoo check outside the chain: Link:, external links is a site ranking an important factor, under normal circumstances, if you want to be easier, then more than 1000 of the number are difficult words, from here can also see whether competitors are deliberately doing SEO. Of course, is not the more the more the better, but if relevant, relatively high quality.

Through the above analysis, we can basically determine the quality of the competitor's website, whether it can be won, reference: Http://baike.baidu.com/view/3770489.htm, if we have not been analyzed to start optimization, And the competition is very strong, so to the end result is less than enough, so we have to do analysis, the so-called workers, and then we can learn from competitors do a good place, remove his bad, take its essence, to its dross, so targeted to their own site to optimize the adjustment, I believe the rankings will come up soon.