Telling stories to customers--real-life articles on content marketing

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Women like to go shopping, but also like impulsive shopping, especially when some stores to do special promotions, we around the woman can always pack a small parcel of goods to screw home, I believe you will be deeply experienced men.

Why are women so eager to buy? If we can pay close attention to their purchase of the whole process, may be able to learn a lot of useful knowledge, you know, the world's women and children's money is the best to earn! But how to earn is also very learned.

So how to use content marketing methods to make money? I think, as long as we know how to use consumers like to listen to stories of psychology, tell them stories, then the probability of success will be improved! Filipcolle once said that customers buy is not drilling, but the wall hole, Starbucks is not selling coffee, is leisure. Ferrari is not selling sports cars, selling is a kind of crazy driving pleasure and noble. Rolex is not selling watches, it is a luxury feeling and self-confidence. Do you know what your company is selling?

A case of female clients: Use the similar experience of others to trigger empathy.

For women who like to buy skincare products, if we also ask why, it is too puzzled amorous feelings, to know that "there is no ugly woman in the world, only lazy women", since they have such a strong desire to buy, it is inevitable that their beauty mentality caused. How to trigger the consumer desire of these female customers, and thus generate the purchase impulse? To learn to use the psychological characteristics of women to pay attention to emotions, only to trigger their empathy, it will be much better than rigid marketing, especially the use of others experience to tell a consumer willing to listen to the story, often better results.

If the author used to work in cosmetic channels, often remind the promotional staff, when encountered some sensitive physical potential customers, how to deal with? The key is to break their heart, let them dare to try, to experience whether the product is suitable for their skin, after all, if they really no longer use skin care products, Will not come to promote the scene to understand the situation, for this desire to refuse to welcome the consumption mentality, do sales must be grasped well.

At this point, the author often asked the promotional staff to tell a story: "I have touched a lady, she is also sensitive skin, usually not easy to use other skin care products, because of fear of allergies." However, I am very confident of their products, because the property is mild and not exciting, but I will not say that these products are pure natural, because skin care does not have the so-called pure natural things, but more or less chemical composition. Later, the lady was impressed by my sincerity, so summon up the courage to try, and really no problem. In the process of helping her, I also accumulated some knowledge about sensitive skin, so I suggest you take this leaflet back to see, if you want to know more welcome to call the above phone, I will provide you with skin testing, so that you in a safe condition to experience this product ...

In fact, there are many reasons for allergic skin, not to say that once customers have sensitive skin, they must give up the use of skin care products. In fact, if you can find the right skin care products, not only to avoid allergies, but also to slow down the sensitive skin characteristics, so many women with allergic skin will worry about how to select products. When they try too many unsuitable products, it is easy to lead them to resist psychology, if you want to untie their heart knot, with a sincere attitude, and other people's similar experience to tell the story, you can let consumers resonate psychology, gradually untie the heart, then the opportunity to try products will be greatly increased.

Second, the case for male clients: Many male customers like to listen to stories, especially the story of winners.

Why from the previous QQ space began, to the current micro-trust friends circle above, those who succeed in learning and "chicken soup" style of the article will be frequently shared? For many male clients, the desire for success leads them to be willing to keep making progress in their work, and to motivate them is often the power of example.

So how do we tell stories to these male clients who are eager to succeed? Do you know the enmity between Lamborghini and Ferrari? The two world's top Italian car brands have fascinated many friends who like cars, Many people are eager to have a chance to try the top two-brand sports cars in their lifetime, comparing the difference between their drive and the engine.

As a company created in 1929 by the auto Design Master Enzo Ferrari, the majority of Ferrari's parts are handmade, so the production is very low, because of this hand-made car art, so that it has excellent control and excellent performance, plus the shape of the strong dynamic elements and gorgeous color, Not only the whole car was designed to be seamless, but also let the driver and the car became one, so Ferrari's production of cars constantly in the national road competition to obtain excellent results, led a strong red cyclone.

When Ferrari was at its zenith, a young man who had worked as a mechanic for the Royal Italian Air Force entered a commercial tractor factory, his name being Ferrozzio Lamborghini. In the mid 1950s, Lamborghini's tractor factory became one of Italy's largest agricultural design manufacturers, when he bought the first Ferrari 250GT. As a car person, Lamborghini is very fond of Ferrari, but he from the driver's point of view, on the ordinary road, Ferrari is very rough and noisy, obviously this brand of cars more suitable for the circuit.

One day, the Lamborghini's Ferrari car clutch went wrong, when he found out that the clutch used by the car was exactly the same as the clutch used by his own brand of tractor, he came to Enzo Ferrari to talk about the shortcomings of the 250GT, but the arrogant Ferrari said to Lamborghini: "No one to make a tractor, Tell me how to make a sports car. This sentence completely hurt Lamborghini's self-esteem, since then he began to develop his own sports car.

Lamborghini is a rare car art in the world, unlike the red-wild Ferrari, the car is so coarse that every corner and every line shows the strength of the car, like a stubborn bull on a trademark, a mysterious Lamborghini appearing as a demon in front of a Ferrari car, But it is not to ravage the world, but to use the almost primitive beauty of the wild to silently interpret their temper.

The above is the story between the Lamborghini and Ferrari, the author once used this story to guide those who like the car male customers to P-pass song KTV open room to sing K, because the volume of KTV with Ferrari cars and Lamborghini cars for the theme of the big box.

Third, what is content marketing?

If we use search engines to find "content marketing" this keyword, the answer in Baidu Encyclopedia is: "The so-called content marketing, refers to the picture, text, animation and so on media to convey the relevant content of the enterprise to give customers confidence to promote sales." They are attached to the carrier, can be corporate logo (VI), catalogs, websites, ads, and even T-shirts, paper cups, handbags ..., according to different carriers, the transmission of the media are different, but the content of the core must be consistent. ”

But the author of the above awkward concept, so I can simplify a very simple answer: "The so-called content marketing, is to use a variety of information combined to stimulate the potential customer consumption desire marketing practices." Whether it is the consumer's initiative to understand the information, or the marketing staff to push the content of consumers, as long as they can touch consumer desire, it is a successful content marketing. ”

In fact, this kind of marketing has long been, is our common types of advertising, whether it is the soft text of the magazine, or television on the emotional ads and so on, as long as we can tell a story, can become a suction eye, then is a successful work. As the "Bruce Lee" advertisement, which was added by Johnny, is a truth in it: The Dragon is immortal. Because the dragon never leaves boiling water, it is like intuition, can not grasp, but there is enough power to change the world, I believe that intuition, do not follow the rules, but to create the rules, that is the more successful way, that is the path of change. The good copy allows more consumers to remember the "Johnny-plus" whisky brand.

Iv. Summary

Good things on the web naturally someone would like to share, every day we in micro-bo, micro-letter, QQ space and even the size of the forum can see all kinds of sharing, whether it is the soul of chicken soup-style articles, or good-looking TV dramas, good music and so on, as long as someone loves, nature can let people share. So how to build more of the Internet content that other people are willing to share is something that our online marketers have to think about.

The construction of content is not a simple duplication of work, the need to play a certain creative, and therefore difficult to be mass-produced, but when we can build a good content to provoke the heart of consumers, the effect and influence will be much better than the simple duplication of work. Therefore, I think, if we can gradually in-depth understanding of their own industry at the same time, and can use the content of understandable to let customers understand and recognize products and services, then our chances of success will be improved.

The author of this article Ilovegoktv, reproduced please indicate the source, thank you for your support.