December 24 News, according to foreign media reports, science and technology news Web site CNET published a signed Margalet Rilden (Marguerite Reardon) commentary on the 2014 mobile market, put forward 10 big forecasts. The article is summarized as follows:
1. Figure cheap Wireless users ecstatic operators finally submissive to the market
2014 should be a good year if you are in a market that is looking for a better value for your wireless service program. At&t recently announced a new mobile sharing program that rewards users who use old-fashioned handsets or take their unlocked devices to the AT&T network. The plan is similar to the one that T launched in March this year.
According to At&t's plan, if users do not receive equipment subsidies or sign a two-year service plan, each user's smartphone-related smart phone will save 15 dollars a month. T's plan is that users who already own mobile phones offer a monthly service fee discount. At&t's plans and T's plans are a positive step for consumers, suggesting that some large operators will aggressively compete for consumers who seek better value for their wireless service programs.
2. Wireless operators will try to lobby the U.S. government
Tom Wheeler, chairman of the new Federal Communications Commission (Tom Huiller), has taken office and the first commercial order is to postpone the upcoming stimulus-spectrum auction.
The auction will allow broadcasters to forgo the spectrum in order to get revenue from the auction. This is one of the most complex auctions ever designed by the FCC. The right thing to do is important for the U.S. government, says Wheeler. So he wants to postpone the auction for a year and give the agency more time to prepare. But while the rankings still have a year to go, wireless operators are already preparing to bolster their lobbying efforts.
3. Operator consolidation will continue
Over the past two years, there has been a lot of mergers and acquisitions between wireless carriers. This trend will continue in 2014.
In 2013, At&t acquired a prepaid wireless service provider, Leap Wireless. T bought MetroPCS. Japan's SoftBank bought a sprint. Sprint acquired its remaining stake in the Clearwire company. Given the number of mergers and acquisitions in 2013, there seems to be no more takeover deals in 2014.
But again, there have been many rumours that Sprint is preparing to buy T. The news is not surprising, given that Deutsche Telekom, the parent company of T, wants to quit the US market. But it is unclear whether federal regulators will approve the deal.
4.t-mobile's "uncarrier" strategy will once again reshuffle the wireless industry
T is preparing to implement the next phase of the "uncarrier" (to operator) strategy. T has canceled contracts, scrapped equipment subsidies, introduced an early-stage upgrade plan, free 200MB tablet data, and canceled international travellers ' roaming fees in more than 100 countries.
John Legere, chief executive of T, recently said in a blog post that one important thing the company will announce in early 2014 will eliminate another pain point for users. This may be a matter of improving the 3G and 4G coverage, tying fees and taxes to prices, not providing unlocked handsets or limiting the number of lines in a family service program.
5. Sprint will become stronger in the "Year of Reconstruction"
Just as a sports team is rebuilding its own business, as the players have been injured and retired after a season of failure with younger and more agile athletes to reorganize their teams. Dan Hesse, CEO of Sprint, Dan Hans that 2013 was a bad year for the company's performance, but 2014 would be a better year, as Sprint has returned to normal.
By 2014, Sprint's 4G LTE service will be available to 250 million U.S. users. By the end of 2014, 100 million U.S. users will use the 2.5GHz wireless spectrum they acquired from Clearwire.
6. BlackBerry: Things get worse before they get better.
The BlackBerry has been through a difficult year. The BlackBerry urgently needs to change, has replaced the old management and appointed the twist situation expert Chen John Chen to replace the original CEO for the interim CEO. Chen admits the BlackBerry is grim, especially in terms of equipment. But, he says, the BlackBerry will eventually have to fight back.
The big shift in BlackBerry is to get rid of North American consumer phone business and focus on business and enterprise messaging software practices. BlackBerry will also target its mobile phone business to developing markets. BlackBerry has worked with equipment manufacturers Foxconn to cut production costs and minimize the risk of a product backlog.
The BlackBerry will launch its first product after partnering with Foxconn next March or April. This product will be sold in Indonesia.
BlackBerry may also announce plans to introduce security and Office applications to Google's Android and Apple iOS devices.
Of course, in 2014, the biggest problem for blackberries was whether it could survive for 2015 years. Given BlackBerry's current cash and ways to cut costs and manage its business, the BlackBerry may survive for a while. But 2014 will be a year to decide whether Chen's new strategy will save the company.
7. Microsoft will cancel Lumia brand
One of the biggest moves in the 2013 wireless device market was the acquisition of Nokia's equipment and services business by Microsoft in 7.2 billion dollars. But as Nokia's sale to Microsoft was completed early in 2014 and Microsoft began to integrate Nokia products into its products, it is unclear what will happen to the Lumia brand.
From a consumer's point of view, keeping windows and Lumia these two brands can cause confusion. So Microsoft may be forced to make a choice. It is rumored that the Nokia 8-inch mini Tablet PC Lumia 2020 has been shelved as Microsoft plans to release a similar 8-inch Surface tablet computer in early 2014. If these rumors are true, this means that the Lumia brand will be revoked.
8. The patent dispute between Apple and Samsung will continue
Apple and Samsung accuse each other of patent infringement lawsuits that will continue in 2014 and beyond. The fierce legal battles of the two companies began in April 2011. At the time, Apple filed a lawsuit accusing Samsung of copying the look and feel of its products. Samsung filed a counterclaim two months later, accusing Apple of violating its patents.
In the first instance, which ended in August 2012, the 9-person jury backed Apple, ruling that Samsung infringed Apple's patents and asked Samsung to compensate Apple for 1.05 billion dollars in losses. In March this year, the judge ordered a retrial, recalculated the damage and cancelled a large portion of the original award. In a further trial this November, the second jury asked Samsung to compensate Apple for 290 million dollars in losses, making Samsung compensate Apple for a total amount of $930 million.
But the review of the case does not mean the end of the legal battle between Apple and Samsung. The two sides will make more appeals. The patent dispute over the latest equipment will be heard next March. The new cases involved devices including Samsung's Galaxy Nexus, Galaxy S3 and note 2, and Apple's iphone 5.
9. Unlock mobile phones will become the mainstream
2014 will be a year for American consumers to use a variety of unlocking handsets. For years, wireless operators have been forcing handset makers to use software to lock their phones, and to control which devices can use their networks. However, due to the development of two major events in 2013, the 2014 will have a large number of different prices unlock mobile phones into the U.S. market.
The first heavy thing is that wireless carriers such as at&t and T now offer incentives to consumers who use unlocking devices to access their networks, creating a real market for unlocking their phones.
The second important thing is that the new service program encourages consumers to carry their own mobile phones when switching carriers, as major U.S. mobile operators have signed an agreement with the Federal Communications Commission to make it easier for consumers to unlock their phones after paying.
LG will become a popular Android device maker and HTC's starlight will disappear
LG's share of the smartphone market in the US has fallen in recent years. But LG seemed to be starting to recover in 2013, launching some new high-end handsets. LG has launched two popular Nexus handsets for Google. There are rumors that LG is developing the next generation of Google Nexus mobile phones. Although LG's flagship mobile phone G2 Android smartphone sales are not particularly good, the handset is well received by device evaluators. In 2014, LG mobile phones will become a trusted alternative to Apple and Samsung handsets, especially in the US market.
As LG's star Rose, HTC's starlight seemed to disappear. 2014 will be a tough year for Taiwanese handset maker HTC. HTC also reported its first financial loss, although HTC released its important smartphone HTC One in 2013. and HTC's financial position will not recover in the short term. 2014 for HTC will be a success or failure make-or year.
(Responsible editor: The good of the Legacy)