Ten cheats help you enhance the credibility of your hospital website

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For the network marketing, the website is the hospital network marketing a door. So when the patient through our external resources to enter this door, how can we let him look for this door, and have a good feeling? When the patient first comes to our website, he may realize the poor understanding of the hospital, or never heard of the hospital. So how to give the Patient a good first impression? How to better let the patient through the website to understand the hospital, and then to the hospital to reach a favorable consultation, to the diagnosis?

With this problem, I browsed a lot of hospital marketing blog posts, according to the experience of many webmaster, summed up the following points.

1. Website style

Website style is the first manifestation of hospital credibility, the patient entered the hospital, the first concern is this. Web style strives for beauty, simplicity, generosity and clarity. Only then will not let the patient enter the hospital website, the hospital grade is low. Many small and medium-sized hospital website design is rough and disorderly, the use of color is not harmonious, let people enter the page there is a feeling of repression. or excessive pursuit of visual effects and large area using pictures and flash, affecting the speed of user access and the loss of patients. If so, the hospital in the heart of the patient's confidence will be a nosedive, there is no need to talk about what transformation.

2. Full service

As we all know, there is a situation in the state-owned hospitals which is difficult to see and the service is poor. Therefore, for private hospitals, only do this service, in order to better win the trust of patients. Some friends may ask, the patient only just landed to our page, has not come to the hospital how to know our service? In fact, we can fully express the service on the website. The service of the website is embodied in all the columns and function settings which can facilitate the patient to browse and use the website. Like the most common question and answer channels, comprehensive contact information (400,800, local fixed telephone, qq,msn, online consultation), convenient access to medical treatment (site map) and so on. With these things, it is easy for patients to find a timely way to solve their own illness. Also embodies the service of the website.

3. Website content

The content of the website must embody the accuracy and authority. The importance of website content is self-evident, many hospital network department have full-time editor, collect false original article on the net to carry on the construction of website content. For this one should pay attention to, when gathering the information of the colleague hospital, must pay attention to revise the content of other people's website, the detail completes. In the hospital characteristic treatment must have the sufficient theory basis, uses the fact to speak, does not let the patient produce the ambiguous feeling. This will let the patient feel that this hospital strength, is the absolute doctor of choice. We have to remember, rather than fill out an article, do not fill out a meaningless article.

4. Website security

For the site security is needless to say, focus on the attention is, do not be hung horse, the server do not often open, to regularly check the site dead link, to avoid the patient to produce meaningless clicks.

5. Hospital qualifications, honors

This is important, how can you believe you can cure disease? Do you have to show it through a third party? Three Armour Hospital, Baoding Point, XX Province key Hospital, XX key specialized, Red Cross cooperation Hospital, XX Foundation Cooperation Hospital, XX country XX Disease Research Cooperation Organization, XX University scientific research base. This is a powerful guarantee for the level of hospital treatment.

6. Hospital characteristics of treatment, rehabilitation cases of packaging

Hospital treatment is one of the most concerned patients, patients around the doctor, but did not find effective treatment, then at this time, your characteristic therapy is the dawn of the patient's rehabilitation. Enrich the rational theoretical basis, the approval of the State authority to prove that strong treatment and rehabilitation data, with patient rehabilitation cases, tell patients, choose this treatment, can help you to relieve the disease.

7. Packaging of expert teams

The above said the characteristic therapy, this one is said that the expert team, again good treatment, also has the good doctor to use, therefore the expert packing essential, for example this expert is the professor, chief physician, or what? Is it a special allowance for the State Department? has the expert published any academic papers? Is it a member of XXX scientific research group? These are the main points of the package, only these do a good job, showing that the hospital has a trustworthy team of experts to better build trust.

8. Hospital Infrastructure Show

Well, you said your hospital is good, then how about the hospital environment? Are there any advanced equipment? How many beds are there? How much does the hospital occupy? These hospital foundation condition display is to tell the patient the hospital existence authenticity, therefore the detailed hospital introduction, the hospital address, the consultation hotline as well as the map and so on all are the hospital website must. In addition, to enhance the credibility of the hospital web site, hospital culture, hospital development process, equipment introduction is also essential, only the hardware well-equipped hospitals will provide professional medical services, patients can be assured to choose.

9. Demonstration of hospital public welfare activities

A good hospital, must be a good public image of the hospital, therefore, the hospital public activities, charitable activities show, will make patients easy to accept, in addition, regular public welfare activities is a real opportunity to establish a hospital image.

10. Experts, leaders of the inspection

This point is not much said, think about it, if this hospital is not trustworthy, then he dare to let XX leaders come to check it?

In short, the credibility of the hospital website building and strengthening, from the patient experience to start, grasp the psychological state of patients, to patients as the core point, to think what factors will affect the behavior of patients, so as to improve the user experience, increase the credibility of the site. In a word, all can move people's action, can enhance the credibility of the hospital, but must not hype excessive AH. This article by http://www.leezisem.com Plum SEM Blog to organize the first, reproduced please be lenient!