As the saying goes: Often walk along the river, where there is no wet shoes. Many webmaster in the site optimization when often playing ball, which caused the site by the search engine punishment. To know why the site will be the search engine punishment, restore its original ranking, you must find out the site before the optimization content, the site's various parameters. The following is for those who inadvertently be punished by the search engine site to introduce some coup, to save the punishment site.
1. Watch other sites on the server
Search engines are generally not because you have the server cheating site and punish your site, but now the number of cheating sites, if a server on most sites are cheating sites, then your site will be easily compromised. If the service is a lot of sites have problems, then change the server.
2. Whether the website did 301, JS turn
Generally speaking, 301 turn, JS turn may be the search engine think cheating, even if you are unintentional. If there is a lot of turning on the site, please delete it as soon as possible. A good site simply does not need to use the steering to achieve its due function.
3.meta Code has NOINDEX
This error seems to be generally not committed, but it is often easy for some people to ignore the details. The existence of these codes is to prevent the search engine on your site crawl, blocking the weight of your site output and import. Once this code appears, it is likely to be added by competitors, and then deleted immediately after it is found.
4. Thoroughly check the site for excessive optimization
To see whether the site is too much optimization to observe whether the site piling keywords, there is an intention to add in the chain, anchor text over concentration, the page is cheating links. Once there is an excessive optimization, it is necessary to reduce the optimization of these parts. Most of the keywords fall because of the site's excessive optimization caused.
5. Server Header information detection
Many times the user visit our site to show normal, but the search engine visit our site, the server returned the header information may be a problem, webmasters can through some simulation spiders to visit their site to see if the correct server header information, but also to detect whether the site is black.
6. Delete duplicate content
Most webmasters have done the work of reprint plagiarism, which will generate a lot of duplicate content. This has a great impact on the site's inclusion rankings, to strengthen the original content is a site optimization work in the most important.
7. Directional scanning and removal of suspicious links
The number of links, the internal links of the footer, not related to the industry links, cross links and so on. These links do not look very serious cheating, but once many kinds of links coexist may be the effect of 1+1>2. This is most likely to let your site touch the bottom line of the search engine all of a sudden.
Is there a problem with 8.robots.txt
This often results in Web sites being punished by search engines, when a site is uprooted by search engines, largely because of the robots.txt file problem.
9. To do with static braking
If you are sure that your site does not have any cheating methods, the ranking is not a reason to decline, then it is best not to be rash to modify the content of the site, first observation for a period of time. The decline of the site rankings may also be caused by the search engine algorithm update, the database instability is often the case. Truly for users to do the site is not care about the search engine view, once your site has a little bit of trouble to modify the words, then the search engine will think you are for the site to do the optimization of the site.
10. When it's time to let go
According to the experience of many webmaster, once the search is cited as punishment, so it is very difficult to resume. Some sites take two to three years to recover. Many times rather than in this turn niu, better change direction to redesign a new website, a step back to a brighter future.
The above is the site is punished webmaster should pay attention to the top ten methods, these skills will let you face the search engine punishment no longer rush, real growth for a successful webmaster. (article from: www.huabanm.com)
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.