Ten effective ways and methods of network marketing for enterprises

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More and more corporate websites are aware of the importance of web marketing, and realize that the Internet marketing needs more and more extensive network marketing ways and Means, who master more, who execute more thoroughly, who may win more consumers, occupy more market. below for you to introduce ten enterprises Network marketing effective ways and means.

I. Internet advertising

The forms of network advertising, small to a small picture advertising links, large to a few minutes of video or television advertising, online advertising, can in the shortest possible time, so that more users know our brand and enterprise. is the most direct and effective way for enterprise propaganda.

The common forms of network advertising, classified ads, banner ads, video ads, email ads, etc., make full use of the network advertising, diversity, applicability, timeliness and other characteristics, can be our enterprise information transmission of every user in the corner.

The advantages of network advertising is very tempting users, it covers a wide range, the audience number is very large, and not limited by time, flexible, interactive strong, and targeted, the quickest, most direct to the user.

Ii. Bidding Rankings

Site bidding rankings, is the most direct way to promote the site. The fastest way to bring users, and is the most return.

Baidu bidding is a bit of unlimited set of keywords, there is enough money, can bring enough space, and in the setting is not very popular keyword, you can through a very small cost, to achieve a good ranking results. This is very attractive to major corporate websites.

Baidu bidding disadvantage is paid use, click that product costs, hot words often in a short period of time consumes a lot of money, and there are peer vicious click behavior, there are certain risks. However, the site can be set time and click the number of times to make the bidding rankings to achieve the most ideal state.

Third, Brand marketing

Baidu Encyclopedia for the definition of network brand Marketing: enterprises or individuals or organizations using the Internet as a medium, using a variety of network marketing methods to promote products or services, in the minds of consumers to establish a good brand image, Finally, the enterprise's products or services to promote the demand to meet the needs of consumption at the same time realize the value of the enterprise is called Network brand marketing.

Brand marketing, commonly used in the form of public resources, major event news, stars or celebrities, well-known enterprises and so on, with the help of the name of these resources, reputation, letter, heat, the advantages of grafting in their own product promotion in order to achieve faster marketing purposes.

Iv. Network Recruitment

Network recruitment, since the recruitment site platform can be released by the enterprise information, promote the enterprise itself, and secondly can use the recruitment site to recruit professionals.

Network recruitment has become the main form of both candidates and recruitment, but for the intangible publicity, regardless of the candidates, or between the business peers, have played a subtle role. In the name of recruitment, at the same time to promote the effectiveness of corporate web site, increased the company's website exposure rate, more than a swoop.

Five, Baidu know the promotion and Baidu know the enterprise question and answer platform

In Baidu know platform, promote enterprises and products, his effect has been witnessed by most people, the result is very amazing.

Baidu know the promotion, is a search engine marketing method. Through Baidu know question and answer platform, provide the information of the website, can be in Baidu search, show in front of the user, raise the exposure rate, more effective excavate latent user, add a way that enhances conversion rate.

Do Baidu know, there are some problems to note

1, the application of several accounts, each account corresponding to the different IP, because of a daily Baidu account is limited.

2, record a good question and answer the content, control the rhythm, reasonable use of various long tail words, and from a professional point of view, to answer good questions, is the answer to the content, more easily accepted by users, rather than direct advertising exists.

3, the adoption of the answer, must not be immediately adopted, generally two or three days later adopted.

Baidu know the enterprise question and answer platform, is Baidu just launched a new platform, the product for enterprises, the enterprise publicity is very advantageous, the need to provide enterprise users of enterprise qualification information, increased the authority of the enterprise, to promote the enterprise is a good news.

Baidu knows the enterprise question and answer platform, for enterprise and user play a direct connection role. At present, Lenovo, Samsung and other well-known enterprises have entered the platform, which for some small and medium enterprises gold owners, while achieving a brand promotion effect.

Vi. Marketing of soft paper

Soft marketing, has been widely used, including news sources, web postings and so on various forms. This kind of article more professional, reading volume, more in all authoritative websites, for the promotion of brand, has a positive role.

Soft paper is the combination of enterprise products and consumer psychology, is more easily accepted by consumers a marketing tool. Is the enterprise in the commercial advertisement form a soft infiltration, through the user can accept the text reading way and the public opinion dissemination, hoped achieves the enterprise product propaganda and the promotion goal.

Vii. Picture Marketing

The biggest feature of the picture is the direct display of products, as well as visual stimulation effect. Pictures can be the most perfect display of products to users, stimulating the user's desire to buy.

We can rank through the search engine's picture, to promote the picture, you can also through other ways, such as QQ group chat software, as well as the major community forums for publicity, and to prevent other sites steal pictures, you can add watermark logo on the picture, is more brand image, more professional, played a brand promotion effect.

Viii. Network Video Marketing

Video marketing refers to the enterprise through various ways and methods of production of video clips or ads on the Internet, in order to achieve a propaganda enterprise marketing way. As the network becomes more and more popular in people's life, it is accepted more and more, and video marketing is also recognized.

Video marketing commonly used methods, there is the production of video clips or cartoon animation form, this kind of generally suitable for the youth population; homemade some small movies, micro-movies, the enterprise Web site or business address inserted, this kind of effect is also good.

IX. Enterprise Blog Marketing

Enterprise Blog can be divided into several, there are independent corporate blog site, there is a portal blog, the Industry Enterprise Platform blog, through these corporate blogs, users and enterprises, can effectively convey a variety of information to understand the situation of enterprises, enterprise product information, including the corporate culture of the more sensory understanding.

The most direct characteristic of enterprise blog is that it is more flexible than enterprise website, richer in content subject matter, can make enterprise image richer, increase user's trust to enterprise.

In enterprise platform such as Enterprise Bo network such platforms do corporate blog, will directly show the enterprise in front of the target users, so that the target users can be more direct, faster understanding of enterprises.

X. Classification information Platform Promotion

Users often go to query a variety of information, such as recruitment, tourism, second-hand and some other information, there are some industries and products of information, users want to have a comprehensive, authoritative integration of resources present. And now a variety of classification information platform more and more perfect, in the industry's authority is also increasing.

Information release platform is a free release platform, but also free access to a variety of information platform, users will actively query, from the information platform to find users, efficiency, conversion rate, turnover rate is relatively high. So in the classified information platform to publish enterprise information, information, become more and more enterprises to promote one of the necessary measures.

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