Ten housing companies start next year

Every reporter Zhu Ling Ye Shuli Yang Yiqiang from Guangzhou, Beijing, Shanghai under the control policy, how many housing enterprises completed this year's sales target? What kind of response do they have next year?　　The Daily News of the economy was surveyed. Evergrande Real Estate: three-tier city will become the profit growth point finally pay off the "gambling agreement" debt Evergrande property, only 10 months to exceed the completion of the year target.　　In the near future, the company said the three-tier cities will become a major growth area for the company's revenues and profits. In October this year's performance meeting, the company chairman Xu Jiayin said that this year the company officially entered the three-tier city, its land cost is low and the profit is higher.　　It is reported that October this year, the new three-tier city project has 4, the month's contribution sales amounted to 730 million yuan. Evergrande related senior said, "The adjustment period, there will be a large number of three-tier urban real estate in the next few months or even next year, the three-tier city will become the company's profit point." "Evergrande's October performance data show that in January-October this year, Evergrande accumulated a total of 41.16 billion yuan in contract sales, completing 102.9% of the original contract sales target."　　Was 135.8% of the total sales of 30.3 billion yuan in the same period last year. The above high-level said that, at the end of September, after the second round of property control, Evergrande adopted a more flexible pricing sales strategy, the month to achieve 5.56 billion yuan, once again refresh one month history record. "This year, more than 20 new opening, estimated that the end of 10 new open property." "Although there are up to 70 million square meters of land reserves, but Evergrande is still looking for projects." November 29, Xu Jiayin aimed at Kunming, pre-investment to build urban complex projects.　　Earlier, Xu Jiayin publicly said that next year's results will be on the basis of 2010 growth 20%~30%, the initial estimate, 2011 the company sales or up to 50 billion ~600 billion. Wanda: Shifting speed nuggets tourism real estate every reporter Ye Shuli from Beijing Wanda Real estate contract sales 33.44 billion yuan, year-on-year growth of more than 200%.　　For the second half of the sales performance, Wanda Property said "inconvenient to disclose", but said from August to December, the national New 15个万 Plaza, 7 five-star hotels, year-on-year growth has multiplied.　　Wanda Real estate sales of 33.44 billion yuan in the first half of the year is about 2.8 million square meters of possession of the property is not in the case of the acquisition, and more than half of the sales from shops, offices and other Non-domestic property sales revenue.　　For the 2011-year plan, Wanda announced that next year will be a nationwide increase of 17 Wanda Plaza, thereby pushing the total number of Wanda Plaza to 59. An analyst at an international commercial real estate consultancy told the Daily Economic news reporter that Wanda's model was to get cash flow through the sale of residential, apartment and office buildings in the project, and then to feed the holding properties in the portfolio to achieve a balance in the capital chain. This model is highly dependent on the residential sector. Given the current housing regulation of the backKing, Wanda is ready to change gears and slow forward. This judgment has been preliminarily confirmed recently.　　A few days ago, Wanda Group chairman Jianlin revealed that next year will slow the pace of taking, focusing on the development of existing land reserves.　　In order to reduce the impact of real estate regulation on its own, Wanda in addition to slowing the pace of land use in commercial real estate, but also wantonly increase the blind spot of real estate control-tourism real estate development. Since 2008, Wanda has invested nearly 170 billion yuan in tourism real estate, now occupying nearly 50% of the tourist industry's market share, opening up another battlefield outside commercial real estate.　　Wanda's first tourism real estate project, investment amount of up to 20 billion yuan Changbai Mountain International tourist Resort, has begun to pre-sale. Longhu: Advance standard benefit products and marketing innovation every reporter Yang Yiqiang from Shanghai early in the early November, Longhu announced in advance that has completed this year's sales target.　　Summing up the reasons for the success of this year, Longhu real estate related officials said that the marketing field of multiple innovation, so that they benefit. This year, Longhu launched two new product lines in Chengdu. First super high-rise mansion building-Chengdu Longhu century, the other is the first holiday products-Chengdu small courtyard Qingcheng. This year, Longhu also purchased two plots of Yunnan Yuxi and Yantai, Shandong, to develop eco-tourism products.　　In the eyes of Longhu, in different market stage, the demand for the real estate industry is different, "multi-industry" strategic management can effectively balance the Longhu sales focus, coping with the frequently changing market. Longhu that the continuous regulation will have a profound impact on the market, but this for the brand developers can provide good products, but it is a good time to reflect the competitive advantage. As long as the market, coupled with the good products, believe that a small number of needs can be caught.　　Therefore, Longhu has always adhered to the "rapid development of high turnover" strategy, relying on the rapid development of high-quality products to win market share, this approach can ensure that Longhu has a stronger resilience.　　In addition to products, Longhu also focus on the marketing model of innovation: off-site integration of marketing, major customer marketing, experiential marketing to further enhance. Longhu internal summary of this year's market, referred to the new expansion of the market for Longhu this year to lay the basis for selling. New entrants to the city, such as Wuxi, Hangzhou, Changzhou have made a very good sales performance this year.　　Next year, these cities will also have a large number of new listings, from the Yangtze River Delta and other regions of the new sales, is expected to allow Longhu to achieve higher sales next year. Poly: Increase the proportion of business to find profit growth every reporter Zhu Ling from Guangzhou followed the leading Vanke poly real estate, in the previous October to exceed 50 billion yuan sales to complete the annual performance goals.　　In the current inflation situation, the company's top reporters said that regulation has become the normal property market, next year will increase commercial real estate investment, add new profit growth point. This January-October, Poly Real Estate signed an area of 5.6 million square meters, an increase of 25%, to achieve the signing amount of 50.3 billion yuan, of which October single month sales up to 89.24Billion Yuan. "In the third quarter, the company has completed its annual target for the year and the last 1 months will not change the pace of sales."　　"The above high-level Personage said, in the real estate market regulation overall situation, the company relies on the rigid demand accurate positioning, builders's pricing strategy, each project still maintains the high sales, the sale rate reaches above 90%." "Next year the company is still mainly residential development, there are plans to increase the central city of commercial real estate projects."　　"In the Guangdong region, Poly will focus on building the urban village Renovation project in Guangzhou and Yangjiang tourism real estate projects," the source said. From the beginning of last year, we can see from Poly's Land reserve that its business share is gradually increasing. Poly Senior people said that the company has basically completed the national strategic layout, and steadily increase investment in commercial real estate, increase the continuing operating income as the proportion of the company's operating income, the development of tourism real estate, pension real estate and urban integrated operations, to increase the new profit growth point. "Vanke: Regulation into the normal exploration of commercial real estate by reporter Ye Shuli from Beijing before October, Vanke sales amounted to 86.93 billion yuan."　　If the current single month over tens of billions of dollars in the sales progress calculation, Vanke this year's sales of hundreds of billions of dollars have no suspense. Vanke sales soared, mainly thanks to the strong performance of the second half.　　Earnings showed that the first half of Vanke's sales of only 36.77 billion yuan, and July-October, sales amounted to 50.16 billion yuan. Vanke related people said that the second half of the performance of high-speed growth is mainly two reasons: first, since June, Vanke provides marketable products, builders actively promote sales. June single month to achieve sales of 8.77 billion yuan, the chain growth of 71.6%.　　In addition, Vanke a large number of push to provide a basis for the increase in sales.　　For the 2011-year plan, Vanke said it will continue to adhere to the Yangtze River Delta, the Pearl River Delta, the Bohai Sea, the Midwest focus on urban economic circle strategy.　　Vanke Dong Tan Huajie said that Vanke's current learning target has shifted from Pardi to HSBC, "learning the HSBC's adaptability to various market environments". This may indirectly reveal the outside world for Vanke to seek in the housing regulatory normalization background of the speculation. At present, Vanke in the field of commercial real estate to explore the pace of continuous. October 22, Chengdu Vanke and Nanchong Shunqing District Government signed investment cooperation Framework Agreement.　　According to the agreement, Vanke will invest 6 billion yuan in Nanchong to create a national 4 A-level tourist attractions, involved in tourism real estate.　　Bi Garden: Accelerate "into the city" to aim at the economic belt of every journalist Zhu Ling from Guangzhou in Tianjin, Dongguan City, the core of economic test water tasted sweetness, always take the "suburban" route of the country garden accelerated "into the city" pace. November 25, Bi garden 1.14 billion yuan to buy a plot of Hangzhou, November 26, Bi Garden to 921 million yuan to obtain a block in Wuxi.　　Only two days, bi garden in the core economic Zone land reserve increased by about 255,000 square meters, accelerate the layout of the Yangtze River Delta, Pearl River Delta and other economic belt of the intention is obvious. "The country garden will focus on the region with good economic development potential, and the strategyChoose some of the most moderate plots.　　"The senior official of the country Garden said to the reporter.　　Bi Guile October Sales subscription amount amounted to 28.8 billion yuan, to achieve the contract sales amount of 26.9 billion yuan. "At present, the real estate industry's focus has gradually shifted towards the two or three-line city." "The above people think, compared with the first half of this year, Bi garden in the second half of the new project more, next year, the company will be deep into the two or three-line city, occupy development opportunities, the main catch the holiday market and the permanent market." "Ya ju le: 2011 speed up 20% increase high-end ratio" every reporter Zhu Ling from outside Guangzhou province project sales encounter bottlenecks, the recent fall into the "foreign occupation" of the "gossip" in the market is quite confident next year.　　Senior executives of the company's investment department recently told reporters that next year the company's sales target or will be 24.7 billion yuan this year on the basis of sales target growth of 20%. It is reported that the first 10 months of this year, ya live to achieve the contract sales amount of 22.6 billion yuan, sales area of 2.05 million square meters, year-on-year growth of 66% and 17%. "Our sales target this year is 24.7 billion yuan, and now we have completed 91%, and the remaining November, December, 2 billion yuan should not be difficult," said the person. "If ya live music sales target of 24.7 billion yuan on the basis of the growth of 20%, meaning next year, ya le sales will Chong 30 billion yuan mark." This year, the people said, a total of 64 Accor, of which 33 sold, not by raising prices to increase sales, but by expanding new projects.　　This year, the city of 8~10 in Guangzhou, Zhongshan, Chongqing and other land launched 6 new projects, is expected to launch next year at least a new project.　　By the end of October, 33.0937 million square metres of land were stored in the promised Land, of which 3 million square meters were expected to be completed this year. "This year, we gradually increase the proportion of luxury and high-end market, the future luxury products, high-end products and high-end products accounted for one-third of the proportion."　　"This is the direction of the future positioning of the agile products," the senior executives said. Decimating: 5 billion yuan to buy land to develop the first line of commercial residence every reporter Zhu Ling from Guangzhou when the South China's benchmark housing companies show beautiful performance, in the commercial and front-line city layout of many of the real estate is somewhat inferior. Before October, the real estate contract sales amounted to 23.9 billion yuan, complete the annual sales target of 80%.　　Despite the mediocre performance, but the real estate in November still in Shanghai, Beijing and Taiyuan and other cities to buy plots, spending as much as 5 billion yuan. Some analysts believe that last year, the money to take the cautious, the king frequency out, the company paid to buy only more than 3 billion yuan, and this year, a frequent shot.　　Up to now, the company's price has been more than tens of billions of dollars, see the decimating want to grab back the market share. The expense of high land price also brings high indebtedness to the decimating.　　Some agencies pointed out that the total net debt this year will exceed 120%, far higher than other housing enterprises. Reporters noted that the vast number of purchases this year, are concentrated in large-scale commercial and residential projects or pure commercial plots. In Guangzhou market, October, November, the decimatingReal Estate Shop Exhibition center of the bulk of the transaction amount of new high, up to 500 million yuan.　　In the current housing market under the depth of policy regulation, inflation intensified market environment, investors have already targeted commercial real estate, the region has become an asset appreciation of the investment "depression." "This year, the volume of sales of shops in 2009 year-on-year growth of nearly 200%, the company is expected next year will continue to launch the Pearl River New Town shop Emperor, community shops and professional market."　　"Decimating the real estate shop related personage discloses. China Resources: Poor performance for the transition "debt" every reporter Ye Shuli from Beijing October 31, China Resources announced the company as of October 28 sales status.　　January-October, the company achieved sales of 18.7 billion yuan. In view of the property market regulation and the impact of interest rate hike, China Resources Land Chairman Wang Yin judge, 2010 the last 2 months of the market will mainly wait-and-see, the company will strive for the whole year real estate sales amounted to 20 billion yuan.　　The company had previously estimated 2010 contract sales of up to 27 billion yuan.　　The "decline" of China resources property began to appear in the first half. Real estate after the new deal in May, China Resources land sales fell 68% year-on-year, the chain down 64%.　　In the previous May, the company only completed 6.6 billion yuan sales, the year-on-year decline of nearly 24%. For the performance of China Resources, a securities industry personage pointed out: "In the housing market depression, deal downturn in the case, Evergrande, Vanke, green land, etc. have to price promotion, China Resources land on the one hand, the new disk open less, on the other hand did not adjust the price in time to meet the market,　　"In the interim results meeting held at the end of August, Wang Yin responded in a high-profile response to a question from investors," preferring to adjust the plan and not to adjust the price.　　In addition to coping with weak regulation, China Resources land sales are also a factor for the transformation of the company "debt". Since 2004, CRC has been working to get rid of a single residential development model. After several years of groping, 2009 the company began a "residential development + holding property + value-added services," the new mode of exploration, and actively increase the proportion of property holdings. For example, at the October 31 Hong Kong shareholder meeting, the company reiterated that 5-6 years later, the holding of property earnings will account for the company's total profit of 40%.　　At the Hong Kong shareholders ' meeting, Wang Yin said publicly that the company has been looking for new commercial real estate projects, is currently in Jinan, Shijiazhuang and other provincial capitals to negotiate shopping malls projects. In view of the normalization of property market regulation, Wang Yin recently said that some of the current policies on the first-tier cities have a greater impact on the two or three-tier cities are not significant.　　Therefore, CRC is actively increasing the land reserves of two or three-line cities such as Zhengzhou, in order to reduce the volatility effect of regulation on performance. Green City: The sales target is difficult to complete still raise the price every time the reporter Yang Yiqiang from Shanghai last year ranked the top ten of the housing enterprises, Greentown is the only one of the current sales from the beginning of the target less than 70% developers. According to statistics from Zhongyuan Real Estate Research Institute, as of the end of November, Greentown only completed its original target69%.　　Liu Yuan, a senior research manager at Zhongyuan Institute of Real Estate, saw that the root cause of the green market's failure to achieve its sales target was that the sales targets set at the beginning were too high to be completed. At the end of 2009, Greentown Chairman Song Weiping for the Greentown 3-5 years over Vanke, sales reached 80 billion ~1000 billion target, and this year's sales target is 67 billion yuan.　　Because 2009 years of experience has proved that the main development of high-end property developers are capable of achieving this goal. However, in the two consecutive macro-control this year, the real estate market hot spot and last year has a very big difference.　　Rigid demand has become the mainstream of the market, the improvement of demand is subject to policy constraints, to a certain extent to the middle-grade products dominated by the Greentown. Unlike other developers, Greentown rarely adopts a flexible pricing strategy. When Vanke in Wuhan Price promotion, the city has raised the price in Beijing, the price per square meter rose more than 1000 yuan. "In the case of Vanke price reduction, the Greentown still raised the price, indicating that they are still very optimistic about the future."　　Liu Yuan exclaimed. However, the Greentown sales performance has won the recognition of the capital market.　　UBS published a study, said that because the green is expected to achieve this year's sales can reach 52 billion yuan, the Greentown China's rating from "sell" to "buy". 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