Ten key points of network marketing

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There is no doubt that for the network marketing, there are too many to pay attention to the place, many people do not know what is the weight, by these network marketing concept to get dizzy. Many times, the concept of marketing is not clear, marketing action will be hindered, the resistance is big, slowly will make small and medium-sized enterprises not long. In the words of the famous Ming Wang teacher, it is called "unity of Knowledge and line".

Gossip, many people know the unity of knowledge, and many universities regard this as the motto, but few people know who the original author is. Hundreds of years ago, Ming Dynasty, Wang was the author of this sentence. Well, network marketing, although not to speak out, but to do it. But in saying before doing, must first make clear the network marketing some key words concept, the so-called brain think good, intentions do well, agree to no? If you agree, then we start talking about the ten main points of network marketing.

1. Network Marketing consistency

In the network marketing, this is a lot of people most easily overlooked a keyword. Maybe you're thinking about what consistency is in web marketing.

Many people say, network marketing is to engage in traffic, this is true, but also wrong, why? He did not see the second step of network marketing, conversion rate, simply said there is no conversion rate of flow, and then large flow is nothing but a waste of server bandwidth and resources; Well, at this time someone said to improve conversion rate, make conversion rate optimization, this is true, but also wrong; For small and medium-sized bosses, you sell 100 dollars of products, conversion rate is high, assuming that 30%, high enough? OK, at this time you think mastered the network marketing all the essence, wrong, why? Suppose, 100 IP traffic, transformed 30%, that is, 30 people, 100 dollars of the things you earn how much? You know, 3000 bucks, right? If you raise the turnover of 100 dollars to 500, you calculate how much money you make this time? These are not the cost of accounting, if you do the cost management, whether it is production costs, or network marketing costs, and then reduce a few percentage points, you calculate how much money you earn? said, Again, the last marketing multiplier, frequency. Customers will not look back once they buy, and let them buy more times, the money you earn is different.

2. Network Marketing Plan

The explanation is a little deeper. The next concept is simple. The whole network marketing to do is to improve and optimize the above mentioned six marketing multiplier, all network marketing action should be six major marketing multiplier for the final measure of the target to do, which is why the network marketing is scientific, at least the art. When it comes to online marketing programs, no matter what you do online marketing campaigns, advertise for promotions, these programs are centered on raising six marketing multipliers. Otherwise, you do not know your network marketing plan in the end has no effect, or is effective, that effect, did not implement to the specific number of marketing multiplier, you still do not know, right?

3. Network Marketing Strategy

Network marketing strategy, esoteric, these network marketing strategy is called alliances. To put it simply, it is a combination of all the network marketing forces to win the consumer. How does it work? From the network marketing strategy refinement to the network marketing strategy up, a line, a few points: diving, closing, chasing sales. What tools? Platform is a marketing-oriented web site, the core tool is the sales letter.

4. Network Marketing profit area (target market)

The market target is not clear, like a gun, not knowing where the prey is, bang bang, whether you use a shotgun, machine guns, or cannon, may not even reach the bird hair. In the medium and small-sized Enterprise Network Marketing, does not have the goal is a very dangerous matter. But everything has a degree, Chairman Mao is best at this degree of words. Goals too much is not good, after all, the network marketing resources of small and medium-sized Enterprises is limited, the goal is too much, the appetite is too big, finally network marketing did not make, oneself first made a internal bleeding, capital chain break is not good. Here, I personally prefer limited focus, focusing on a few markets.

5. Network Marketing Budget

On the network marketing budget, I have a blunt, why not welcome, I was afraid of a voice to speak out, countless bricks pat over. Hehe, whether you shoot or not, to say or not to suppress. What is this remark? 90% of the Enterprise network Marketing budget is only half done. What is the reason? Very simple, SME bosses think that the network marketing budget and network marketing is not half a dime of the relationship, the network marketing budget is only the financial department's business. If that's what you think, congratulations, you're a part of the 90%.

Well, first of all, what is the half of the budget that the medium and small-sized enterprises are doing right? To put it simply, it is estimated how much the internet marketing will cost. As long as the money, who will budget, go to the supermarket to buy something, some people also write a shopping list, someone said this is afraid to buy too much, forget to buy; in fact, this is also a budget. OK, what is the other half of the SME network marketing budget? How much is the budget going to cost? The next step is to spend the money. I personally do not do online marketing budget, I only look at two numbers, I spend 1 yuan, can earn back the cost or earn 5 cents more to earn 1, if in the network marketing, this basic digital law did not understand, network marketing is failure, because you do not know, spend a piece of money you can make how much money. Suppose that your competitor's unit customers get the cost CAC is up to 100, and you know your network marketing, as long as 100 can earn 200 or more, then why do not spend more than 1 dollars, completely put their money to eliminate!

6. Network Marketing Matrix

This is the concept of traditional marketing, simple to say is 4w1h:who,what,where,why,how. This is just a simple idea, or a way of thinking, very simple and practical. These issues, you can follow the WIN Network marketing operating system macro-map, in this network marketing solution, one to solve these problems.

7. Marketing website

Many people may be stimulated by Bill Gates, also agree that either E-commerce, or no business. But the understanding of e-commerce is not as profound as gates, that a casual web site is e-commerce. Spent thousands of tens of thousands of of silly money to do a website, found that the fuck does not make money, and then lost faith in E-commerce ... Why? What do they call a website, or a marketing site in your head, that you can do business with?

8. Brand

Perhaps many people think that the word brand is only in the dictionary of large companies, has been a cold eye, has been playing in the limbo by air conditioning. Perhaps just think the brand is too far away, like the cowherd and Weaver, engaged in pure long-distance love, unrealistic ...

Well, I'm not careful. Usually think of small and medium-sized enterprises are how to engage in brand. In fact, many people think so, but also do: The brand is in the design of the site, logo is the brand embodiment, product design, advertising, website design is also a brand, how to say I? These are just brand image of a symbol of a embodiment, not a real brand.

OK, what is the real brand? I personally think, do not make a brick first, listen to me to shoot also line: is when these external brand image labels are removed, consumers can still remember your name in the bottom of my heart, this is my understanding of the brand concept. Brand is your name in the heart of the consumer.

9. Promotions and Advertising

The concept of a very clear idea is not much use, I think so, these concepts are left to the academic marketing master to study, we just know that there is such a thing online marketing, will do promotional advertising on the line.

10. Customer Relationship Management

Speaking of customer relationship management, this is a big industry, than the network marketing industry is still big. There are a lot of software companies and service companies that are helping small businesses do it. I don't want to go to Baidu Encyclopedia, Wikipedia copy a lot of text over knowledgeable.

Do not understand, is not aware of this line of expertise. That's not going to be the way it is, then I'm going to regaling CRM from the perspective of Internet marketing, okay? First, why do customer relationship management? What's the point? I just want to do good customer relationship. Well, what's the purpose of the client relationship? And not to hold the pipa half cover face embarrassed to say, make money, make customers money, right?

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