Internet marketing is powerful, but it is also a precaution against errors to achieve results. Many internet marketers and even some veterans are still constantly turning the same mistakes, the following are the major ten mistakes.
1, let the user wait. Users want the Internet to be fast, if the server is slow, or if the picture takes two minutes to download, it's time to say goodbye to potential customers. In order to effectively marketing, information needs to be quickly placed in front of the user.
2, technically arrogant. Do not assume that all site audiences have the latest version of the program, for example, not everyone has installed Macromedia Flash, as far as possible using HTML and text.
3, not online marketing. Although the goal of online marketing is to improve traffic, but no one is always online. To effectively promote a website, also need to carry out a network publicity.
4, the site did not join the search engine. Surprisingly, many people often use search engines, but do not make their own sites to join the search engine they use. You should manually add your site to the search engine to make sure it is in the right place. Different search engines are not the same, trying to find ways to improve the rank.
5. No timely maintenance. Many companies regardless of their own site, if you want to attract customers, it is necessary to maintain timely.
6. Bad cooperation. Some spam and spyware companies use joint registration and other illegal practices, before signing with third parties, investigate partners to ensure that they are aboveboard.
7, damage the user. If you want to attract users to register, do not ask a lot of questions, in addition to name, e-mail address, each problem will cause you to lose 10% to 15% of the potential customers.
8, do not let customers for your publicity, that is, offline marketing said Word-of-mouth. Offering a free promotional T-shirt or "sending a link to your friend" is a good marketing performance.
9. Do not collect email address. In order to be effective in marketing, there should be marketing objects, seizing opportunities to collect e-mail addresses from users.
10. Spam Mail. Do not succumb to the temptation of spam, only through legitimate mailing list marketing, if you are unsure whether it belongs to spam, do not send. A questionable email delivery can cause you to be sent by your ISP to spammers, which will make your future email marketing very difficult.
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