Ten problems to be paid attention to in the construction of enterprise website

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Corporate Web sites have become the foundation of a corporate internet strategy, some say, after 10, the internet industry will disappear. Not that the Internet does not exist, but that the Internet has been integrated into all aspects of economic life. Any enterprise has its own website, through its own website for brand promotion, customer service, product ordering and even production activities control. Like a business phone book, there is no web site will become one of the conditions for people to judge whether a business is formal. Just as office space requires office space, the site will become the virtual office location of the enterprise, pulling all the visitors and users from the network to a fixed location, making it the end user of the enterprise.

Then, an enterprise to build a successful website, what needs to pay attention to? The author summarizes his years of experience in the industry, that enterprises in considering their own web site program, the minimum should pay attention to the following issues:

First, find a good location

There are a variety of sites, but not all types of websites are right for you.

First want to understand their own industry characteristics, they want to meet what kind of user needs, what they want to do through the site? If it is fashion, digital, automotive or even catering, the user is relatively young, fashionable, and your site is mainly for a product expansion, it is recommended to make flash The whole station minisite, such website is cool and dazzle, it is easy to draw the user from the form. If it is a general enterprise, want to promote themselves through the website, it is recommended to use the general form of the website. And if the purpose of the station is to launch sales through the network, the realization of network ordering, E-commerce is the site of the class.

Find your own positioning, is to build a website foundation. is not the better technology, the more the effect of the better. Different users have different needs. For young users, it may be cool, for business people, it is simple and fast.

Second, select the appropriate front-end technology

Find the right positioning, you can consider what front-end technology to build the site. This emphasis on front-end technology is not to say that background technology is not important. But the background of the basic technology and the user is not very relevant, and for the development of enterprise sites, have been very mature, regardless of ASP, asp.net, PHP or JSP, there is no big problem. The front end is closely related to the form of your site, which in turn affects what kind of site you want to show your users.

As we've mentioned earlier, Flash technology is definitely the best choice if you want to be a cool, flashy, product-focused website. And if the request is simple and quick, the characteristics of business applications are more obvious, then the use of the general Web site technology can, of course, can also be appropriate with some JS, so that your user experience more perfect.

Third, choose a good domain name and space business

Domain name is very important, because we are not English-speaking countries, most users are not sensitive to English, so your site unless only facing high-end users, it is recommended to use a simple number or pinyin as the domain name. Simple numbers are certainly best remembered. such as Www.163.com, a glance on the photographic memory. And if there is no good number to choose from, Pinyin is also an ideal choice. Do not be afraid of others think you use pinyin is not grade. Give two examples and you'll see. When Youku was just launched, domain name is Yuqoo, later in order to facilitate memory, changed to Youku; NetEase Youdao A beginning called Yodao, now also changed to Youdao; These internet big guy's renaming behavior again and again tells us, on the Internet, simple, easy to remember, is the magic weapon of the victory. I have also seen some businesses, their own brand a word of the translation into English, and then as a domain name, but, unless you are facing the foreign market, otherwise, the vast number of users in the country, a few will be on your site and have to remember that English word?

Iv. Find a suitable website developer

If you do not have your own design and technical team, and to build just a small size of the corporate Web site or product site, then find a Web site developers to complete the development of the site is a very wise choice. They will have a detailed understanding of your site needs and positioning, from a professional point of view to make a variety of suggestions to help you solve a lot of things you may not think, or think of and do not know how to implement the plan.

But now the site construction market entrance threshold is not high, leading to various types of market development companies. How to find a good developer will directly determine whether your project can be completed on schedule and achieve the level you need.

In choosing a developer, my advice is not to just stare at the price, but the price is not the higher the better. There are two types of developers on the market, a group of 35-person guerrillas, maybe even the office location is not, the website construction for them, may be to earn a single, this kind of company often with low price temptation customers, get, the development of quality, security issues, after-sales service, these are the time to say things. I've seen a lot of business sites do half of it, unsustainable. It's hard to find another company, because no company will be willing to do a list that someone else hasn't done. To the end can only come back, wasting a lot of time and energy. So choose the developer must be cautious, can not only stare at the price. Some businesses may be because the site is not enough attention, so the budget is not high. There is a company once told me that they spent 10 million to develop a product, now to do a website to do publicity, but the budget inside more than thousands of yuan, they will feel very distressed. I think this kind of company is not yet recognized the importance of the site. Perhaps the last is because of these thousands of dollars, resulting in the tens of millions of product sales discount. Of course, when it comes to this, it's not that the higher the price, the better. Also some developers rely on their reputation, the price is very high, water is very large. So, my advice is to ask more, choose a different location of the company, and finally you will get an industry average price. For example, the industry famous mouse studio, the price is relatively high. Like New Hongru, Tuo lin, ya cool interaction, although there are years of experience and higher design of water products, fees are relatively low. Of course, there are a lot of cheaper developers too. Not a list here. This article elaborated or is the quality website development question, how to look for the low price developer is not this article discussion focal point, there is a hope that the low-cost system to do the site, I would suggest that you can go to the water wood Tsinghua to see, as long as you know some of the design and procedures of things, can be very good for the project, please students to do is also a good way to save money.

V. Find a suitable person in charge

Looking for a developer to be responsible for the development of the site, not that you are all right. You also need to find a suitable interface person to be responsible for contact with the website developer, this person should at least understand some internet. If you do not understand the technology, and do not understand the design, that the minimum should also be some of the Internet application experience, do not have to find a blog, Bubble forum people, only in this way, to reduce the cost of communication, so that development smoothly. I have seen some of the company's project leaders, on the internet a lot of basic concepts are not clear, such interface people will cause a great deal of communication barriers to your project. Finally, you may find that what you are doing is not what you want at all. Then, to find developers to modify the demand, it is more difficult. Therefore, it is necessary to find a relatively professional person to be responsible for communication.

Vi. User Experience First

The Web site is not the more the better, is not the simpler the better, not to stack the information more the better. The website is not a work of art, but a platform for display. It is more appropriate to use a house as a metaphor for a website. There are many concepts of house decoration, such as minimalism, Retro doctrine, postmodern, and new technology-armed smart home. But no matter what kind of house, living comfortably is the first priority.

For the site, that is, the user experience problem. Website technology has been in the forward development, especially after the rise of the web2.0 tide, many front-end technology is also changing. But no matter what technology, it is for content service. Flash, or Ajax, is to achieve more convenient operation, such as desktop software drag-and-drop, fluent column switching, no refreshing page effect. Don't try to dazzle the technology.

Read some websites, until now still have a very long flash entry animation, I have to say, flash to do the admission animation, it is the last century things. Flash can do more things than this, if the application of good, can make a general website does not have the perfect experience. However, the use of bad, it may cause users into the maze of effects. In this regard can be more communication with developers, choose the appropriate form for content services.

Understand the concept of search engine marketing

Search engine is the entrance to the Internet, grasp the entrance, grasp everything. Professional search engine marketing is not such as the site after the completion of the question, but should be from the site planning phase should be considered. Site structure, front-end technology, keyword settings, number of links, picture labels, and so on, a lot of problems are congenital decision of your site is not popular search engine crawler. If a website developers even the most basic search engine marketing concepts are not, basically do not have to help you do a good job of the site's ability. Such sites tend to have only beautiful appearance, but can not attract the attention of search engines, like the beauty in a dark room. Of course, the real search engine optimization, I am afraid to have a professional SEO to do a good job in the Web site developers to provide you with the basic structure of the Web site, to find a professional SEO, search engine optimization is also very important.

Viii. Network security is important

Although a general enterprise station will not cause too many hackers attention. But because of the current network of various types of hacker software is unusually popular, many novice or curious netizens will use hacker software to attack other sites, so, or should be careful as well. A hacker software can make it easy for a rookie to enter a vulnerable site. Therefore, the problem of SQL vulnerabilities needs to be focused. Minimizing the use of open source templates for development is an important aspect of ensuring network security. Open source template widely disseminated on the Internet, there are many people from all aspects to study it, it is inevitable that there are no omissions. I've got a friend's website. It is shocking that a novice hacker has been strutting through the use of open source templates.

Ix. Retention of users

Retaining users is a very complicated discipline, and if it's a separate story, I'm afraid several articles are difficult to understand. It's very simple to say here. is to try to convert users from the mouse user to keyboard users. The website should provide some kind of service, induce the user to register, the registered user may obtain the better service, for instance the free downloading product material and so on, these registered user information after you obtains, more convenient you launches the service for them.

X. Website formation

Web site cultivation is actually a concept of search engine marketing. It means that the site is like a child, and it's not just that you're giving birth to him. After the website is online, you must take care of it every day, update new content up, make your website constantly have new information, only in this way, can attract more users, can attract search engine crawler, make your website grow up like child, the longer the bigger, the blackboard kind of website constructs the concept is not good, always must remember, Content is kingly.

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