Ten strokes to change your SEO performance

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Although search engine optimization is being accepted by more enterprises as a highly effective marketing tool, it is undeniable that some negative information from the search engine optimization itself still does not allow users to be fully confident of acceptance. Econsultancy.com website columnist Patriciorobles In response to this problem, to seoer to propose 10 strokes can change the efficiency of search engine optimization steps. They are described separately as:

1th: does not guarantee the optimization effect. No matter how deep your understanding of the search engine is, there is a lot of good search optimization experience, you can not just to the customer to ensure that the future optimization effect, because in the process of many details is not your unilateral can be completely controlled. What you can do is to describe to your clients the process of optimization and the effectiveness of the process, rather than to ensure the ranking of the results or the exact number of imports that have recently been brought.

2nd: Reasonable set optimization expectations. You can't give your client the illusion of being able to achieve a certain level of performance without guaranteeing optimal results, which may be confusing to your implementation steps during the operation. What you can do is to follow the actual analysis and your client to discuss the possible effects, so as not to bring unnecessary disputes at the end of the summary.

3rd: Inform your customer of some relevant knowledge. Some people engaged in search engine optimization in the process of service businesses to their customers to take a confidential posture, that the search engine optimization of these steps should not be customers know, is a potential business secret. Customers expect operational transparency, Seoer wants to keep the so-called business secrets, and the result is a discrepancy between the client and the operator because all the clients who provide the money want to know how their ad input is being used, how it works, and how it can work. At this point you should consider not hiding technology, but implementing knowledge sharing, in order to convey to customers your efforts and core competencies.

4th: Admit what you don't know. SEO is a dynamic field that changes with the changes in the rules of the search engine, even if you have many years of operation and marketing experience in the industry, you still need to be honest with your customers about certain details. This will not be in the future of the case to produce technical problems, can not achieve the optimization effect at the same time also let oneself not to stand.

5th: Always update and absorb the latest technology. Like 4th, you're not likely to know all the things about SEO, and the change in search engine rules makes you have to keep an eye on the latest technology for SEO. The client will not expect you to serve him for 2005 years in 2009.

6th: Establish your working attitude. Search Engine optimization is just a work process and means rather than the ultimate goal. So you need to explain this to your client, and leaving this, your search optimization will probably end up being a big discount to the customer. Because they do not see the future of the ongoing process, this requires you to make a reminder beforehand.

7th: Do not violate the search rules. You are a master of search engine optimization and you may be quite clear about the subtle difference between black hat optimization and white hat optimization. So you should keep your sanity when describing to your clients, and you should not promise your clients that they will be considered cheating, because your job is to optimize your customers ' websites rather than bring them harm.

8th: Provide effect tracking. Although not every customer will ask you to provide long-term results tracking after optimization, but you'd better be able to provide this data, one that you should be able to do, and the data can effectively confirm your work, bring you good word-of-mouth effect, and help you with your next case.

9th: Do not confuse search engine optimization and paid search advertising. Please be careful to identify SEO and paidsearch, as many customers who implement search marketing operations do not know this.

Dix: SEO is not only for Google. For now, global search is still dominated by Google, a major share, and SEO rules are more targeted at Google settings. But not all people are using Google, some customers at the same time using Yahoo, Baidu (if it is in mainland China) and so on, they also have rankings and import traffic problems, you also need to consider these search engine optimization work.

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