Ten survival rules for personal websites

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Personal sites are usually websites that individuals use to make their own free time. Like active in Chinaz, Admin5 and so on webmaster website, many is individual stationmaster, these people have their own website more or less.

Compared with other websites, personal websites usually have three features: no money, no resources, no time. Generally speaking, the personal website funds and the available resources are very limited, can not afford the advertisement, cannot afford the bidding rank, the website promotion also is more laborious. In addition, many personal webmaster have their own work, often in the use of free time to develop the site, which caused the input of the site's manpower and time are very limited.

Personal sites want to be bigger, it's hard. Especially in China such a big environment, a little bit of the future of things, big companies are rushing to do, the competitive environment worse. In such a poor living environment, personal sites must have their own rules of existence, to long-term tenacious survival. The following is the master Keeptry long-term thinking summed up the personal web site ten survival rules, to share with you for reference.

1. Site positioning to be accurate

To the site to choose a good point, set a good position, which is the basis for the success of the site. Personal site is best to take a differentiated route to avoid the positive competition with large sites. The site should be small and fine, do not get a all-inclusive thing. The website must rely on a certain killer application to stand out, concentrate all your energies and concentrate on doing an excellent application, popularize it, and then expand it successfully.

2. Select the domain name and space

Domain name, basically represents your website brand, the cost of changing domain name is higher, so the choice of domain name needs discretion. As for the website space, I believe many stationmaster have eaten the corresponding hardship, choose a good space, lest toss oneself. Domain name and space is basically a one-time input, select the domain name and space, can avoid for these unnecessary things distracted, put their energy more on the site itself.

3. The first time to put up the advertisement

For personal sites, living is the greatest success. Though you don't expect to make a lot of money, you must not lose money. Buy domain name, buy space, what all have to spend, make the website profit is very important. The first time to put up the ads, Google Adsense, Baidu Alliance, Advertising Alliance, can try. However, when the advertisement should not be too extreme, must not seriously affect the user experience as a prerequisite.

4. Pay attention to SEO and network promotion

Most of the traffic from personal sites comes from search engines, so it's important to have a good dealings with search engines. Personal website Purchase Bidding ranking method is not advisable, a few days of vicious clicks can let you bankrupt. As a poor webmaster, we must pay attention to the site's SEO work, make full use of search engines for network promotion. The site's external chain and introverted optimization are very important, especially the site's internal chain optimization, personal webmaster must be caused attention.

In addition to SEO, many other methods of network promotion can be tried, similar to a lot of articles, here will not say more.

5. No less content

The content is the website best promotion tool. If it is an information site, the importance of content is naturally needless to say. If you are a platform or service, you can use the content to attract users to your site, and then in their own site in a variety of ways to induce users to join your platform. The content is the best promotion carrier, cannot discard easily.

6. Proper understanding of technology

Personal webmaster, as a single individual fights the group, the appropriate understanding point technology, will have a great advantage. If you use the CMS system, how to understand some of the HTML to do it. Of course, it's better to know more about dynamic scripting languages, such as PHP, ASP. NET, etc.), databases (such as MySQL, MSSQL, etc.). For personal webmaster, not critical system development capabilities, but the ability to solve bugs is best to have.

In general, the webmaster who understands both technology and user needs is more likely to succeed.

7. Institute Data analysis

It is very important to hang a traffic statistic tool on the website, such as Google Analytics, Yahoo statistics, 51.la, CNZZ, 51Yes, and so on, choose two or three to hang on their website. Personal webmaster should form the habit of watching the website report, how big the daily traffic, PV and IP number is how a trend, the main flow entrance is what, search engine entry keyword is how a situation, user group is what characteristics, need to know. Only by learning data analysis can we understand the advantages and disadvantages of the website more clearly and make more effective decisions and judgments on this basis.

8. Benign operation

A big problem with personal websites is that there is not enough time and manpower. If you have to do anything by hand, such as the article a piece of their own writing or from the Internet to find boutique articles and then in copy to publish in their own online, such efficiency, do not accumulate a 35, estimated No.

There are three ways to realize the benign operation of the website: one is to automatically crawl content from the network; method two is to let the user produce content, namely the so-called UGC; Method III introduces Third-party participants.

Many people tell us that originality is very important. But in fact, for personal sites, copy is far more important than the original. Original time and human cost, is the personal site can not afford. A large number of reprint and High-quality original, one can not be less. Editors are not enough to allow others to be your free editor.

9. Develop your own circle and contacts

More on the webmaster-related sites, and more people in the circle of communication. Do not say anything else, do a friendship link what, not also convenient much. In addition, in this circle, you can learn a lot of things, others succeed, learn how others are successful, others failed to remind themselves, lest make the same mistake. Personal site's ability to resist risk is very weak, and through mutual learning and accumulation of contacts, can be very good to improve their ability to resist the risk.

10. Continuous Learning

In the Internet industry, to learn a lot of things, technology, marketing, promotion ..., as long as you want to learn, you can find a lot of information can be learned. As a personal site webmaster, continuous learning is very important, only constantly improve their individual combat capabilities, to make the site has a greater room for improvement.

From: Business Awareness

Original link: http://www.keeptry.com/blog/1299