Ten tips on foreign trade websites to increase your trust

As we all know, in the SEM of foreign trade, the influence of increasing the trust degree of foreign Trade website on the conversion rate is extremely huge, as we often say, to win in detail, to see the real kungfu, so, I often with foreign trade enterprises trader said: Foreign trade website is to win in detail, in fact, we spend all the costs, including, we buy domain names, Buy space, please design company, please seoer, please this please, in the final analysis is to do our website, improve sales. All this, nothing to do with money, has nothing to do with the strength of the Web services company, and attitude related to the details of the website construction process and the daily maintenance of the site.

Online shopping is fast growing, but consumers are worried about buying unnamed brands, especially when a website looks "rough". The trust of a brand is one of the three obstacles that online retailers face.

All efforts are made to allow users to click on your website, stay in your website, fall in love with your website, end up in your website consumption, consumption is also added after the Search hidden folder, will also come to patronize your site, this is the site's trust in this process has a subtle role.

Know the website Trust degree, the website Trust degree can be expressed as: the website gives the visitor the trustworthiness degree which brings. It is a kind of psychological effect when visitors visit the website, which is a kind of fuzzy evaluation of the authenticity and authority of the website based on the experience of surfing the internet and life experience.
This evaluation can influence the browsing behavior of the viewer, which is very important to any website, especially news website and E-commerce website.

At present, we do not have a rigid assessment criteria to judge the credibility of the site, but it does exist in a hierarchical difference. High credit sites can win more stable return visits and competitive advantage. And the lack of credibility of the site is likely to collapse in a very short time.

We need to explain from the user experience, search engine optimization, marketing promotion three aspects.

One: The user experience, the site design part of the work, the most always pleasing visitors, no one likes to mess with the site, the first impression of the site determines the next business there is no possibility of progress. Therefore, our website needs to meet the following criteria:

01): Keep The website fast, high stability. Open the slow Web site, in today's fast-paced era, who has the patience to wait for your website for 35 minutes? To play all the Web site, talk about how to trust? As for this can open, the next time not open, or gesanchaiwu downtime of the site, credit is not high.

02): The site to "Transparent", what is transparent, that is, visitors can pass a very informative page, know your company exists. As early as the internet arose in the early stages, we often joked that on the Internet, no one knows you are a dog, this is true, we carefully analyze the truth behind this, but also explain the internet and people, enterprises and people trust is very low, we now have to do is let others know that your business is real, is not of dubious origin. No one wants to deal with businesses and individuals who are not in a position to be identified and who are in doubt. The more transparent enterprises, from the company's establishment time, scale, registered capital, company address, contact, contact telephone number, fax, the current three-dimensional city map are all used, you may feel trouble, but from a trustworthy point of view, you provide the real presence of the more, your corporate image in the hearts of customers the more perfect and taller. It's a lot better than doing some pointless commercials.

03): To enable customers to reach you, this is not only to do a about us, but in all the pages, so that customers can easily find your practice, address or telephone, QQ also line, MSN also line, Business Post Office is essential, do not underestimate this, often the more convenient customers, The process of obtaining your order will be greatly shortened.

04): The Enterprise's experts, professional image. Web content, there are a lot of related to the industry terminology, the industry's proper terminology, this will enhance the image of you and your site's experts, the more exclusive terminology, the name is almost equivalent to the expert image, if, your visitors believe that your business is an expert in this industry, then, congratulations, from you get orders are not far.

05): True, reliable, well-known typical cases. The company's typical customers, and some well-known customer cases put on your site, very simple, for example, the ocean data is registered overseas domain name companies, ZTE is to find the ocean data to do the global Domain name Protection program, as well as the United States and other, these real cases put up, after the I believe your customers will choose you in their hearts.

06: Customer Feedback, update frequent user feedback and consultation, will enhance the credibility of the site, will also pull into your and customers distance, more importantly, this will prove that your business is a responsible corporate image, all visitors will leave this impression.

07): Exquisite pictures, gorgeous flash, fillet tables and other small details can reflect the company's technical strength and the importance of Internet visitors. Web sites with exquisite Web pages are more trustworthy than blurred images and less-than-beautiful websites.

08: Cooperative allies, the site added to the same series and the same area, or well-known sites to help improve the site trust degree.

09): Company news, and industry news updates, do you see a website that hasn't been updated since 03, your first reaction is that the company has collapsed, no one has updated the news, when you see a website, the last three or two years to update the news at the average speed of the site, you can certainly believe that This is at least a company responsible for the site's intentions, at least for several years of good business record.

10): According to major events, or important customs festivals to improve the site. For example, Wenchuan earthquake, the national mourning that three days, your website can be darkened, my site chasing the cheats is to use these bring a lot of traffic, during the Spring Festival, your website can do some festive logo. Some ecommerce sites, such as Mother's Day promotions, change tones and patterns. And so these details, are from the side to enhance the user experience, from the site itself to enhance the credibility.

11): To eliminate typos, to eliminate the existence of the mailbox account, to eliminate the open page, to eliminate the picture display Red fork, to prevent the phenomenon of typesetting irregularities, to eliminate the image of shoddy.

Second: The trust degree of search engine optimization

The ultimate goal of our website is to more customers, better display products and services. Search engines tend to promote the results of our process of attracting more customers.

1): Domain name registration can be a little longer, if the financial resources allow, domain name can be registered for several years, the longer the registered domain name can be in search engines to get better results.
2): Meet the standards of the IDC+CSS architecture of the Web site is not only the user to open faster, and search engine access is also fast, less redundant code, high user credibility.
3): Search engine rankings in front of the site, not only easier to get customers outside, but also more easily access to customer favor.
4): Timely preparation of the website-case: Access to ICP preparation-case permits; The cable engine will be designed for the local laws and regulations, do not believe that those who play with fire, if you do not want to prepare the case, then please find the ocean data to buy American space.
5): Web site Size: The number of web pages and a substantial content; search engines prefer large and rich websites, open secrets.
6: This one needless to say, look at some of the blog to keep a certain frequency of writing articles, you know how much love the search engine original
7): Copyright information: It is best to write, also is not spending a few seconds; Google attaches more importance to the site with copyright information.
8): Link intact: The entire site is flooded with dead links, where the robot climbed to a wall, doomed to your site no good rankings.
9): External links: Avoid links with spam sites, if you do not want your site to be fixed as garbage; before you link to others, take a few minutes to look at each other's site.
10): Do not frequent revision: Search engine will think your website unreliable; three: from marketing push

Third: Enhance the credibility of the website from the aspect of marketing promotion.

1): To maintain a certain degree of marketing promotion, long-term in the network media, newspaper media, rigid advertising and soft text of the website, the user is in favor of.
2): The user's consultation, reply, as well as the mail all should be formalized, written, avoid exaggeration and fabrication, comprehensive and informative display of corporate image.
3): Negative messages on the Internet, negative news can be effective control and processing, rapid response to the immediate, controlling impact.
4): To ensure that the company's products or services have a shred interest in the site of any one consultation can be a detailed answer.

Specific recommendations:

   1. The design of the website should be neat.
   2. Add the certificate of quality confirmation and other references.
   3. Increase security certification.
   4. Add "Join us".
   5. List media companies such as Bizrate, Froogle, and Epinions.
   6. To demonstrate individuality.
   7. To increase the font size.
   8. To understand less is more (a kind of advocating simple, against the excessive decoration of the design concept, simple things tend to give people more enjoyment).
   9. Emphasize that you can guarantee a refund.
   10. To have "privacy protection", "Contact Us", "About Us" page.