Ten tips to help you get the big Web site SEO deployment

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO is the search engine Angel Guide, is to let the site and search engine communication media, only SEO can make the search engine can understand the language and search engine communication, tell the search engine this is what, which is more important. However, if you take the search engine as SB, then you are a SB, using cheating means, black chain even set up competition hand low-level SEO let too many formal stations are implicated. So, low-level SEO is the industry black Sheep, garbage station group harm has been, do not make a fool of the search engine to live the people.

Then the large electric business platform SEO How to do it? Simply put, analysis, strategy, manpower, resources, execution.

The first step: the Analysis of Business competition

If your competitors do not, then congratulations, you will be easy to do the industry first. Large electric business platform is basically a competitor, and more than one competitor, but, congratulations, now the large-scale electric business platform is not a special emphasis on SEO, or their SEO is not done very well, then we have to play the space. In the competition process with the opponent, we need to analyze each other's SEO strategy, analysis is not to copy the other side of the SEO strategy, but through analysis, get their own shortcomings and improve, to develop a more effective differentiation strategy.

The second step, ease of use analysis

The so-called ease of use analysis is the user experience. In the process of doing the promotion, we must not sacrifice the user experience for SEO, we should deploy the SEO strategy on the basis of satisfying the user experience as far as possible. Then how SEO to connect with the user experience? The simplest way is to incorporate the conversion rate of the platform into the Seoer Assessment index.

A good seoer, can not only stare at the flow, as an electric business platform, accurate flow of precision products to match, so improve the entry flow page two jump rate is also seoer to pursue one of the goals.

For example, your original site in the sale of Anta women's casual shoes, now Ann stepped off the shelf, but the search Anta women's casual Shoes You are the first, but also not a complete success. In the original High flow page, can not let the product information is empty, also can not recommend similar to Nike men's basketball shoes such irrelevant products, otherwise lost users will only be more and more. In this example, you can recommend Anta, horse and other price, style, similar to women's casual shoes, so as to achieve a higher conversion.

The third step is to understand the user search habits

In the process of online shopping, "brand", "Brand + Style", "Brand + gender + style", "Brand + item Number", "industry generic words" ... Are the main keywords when users search for products. In terms of sex, the user is the search for women, women, women, girls, female, female? Does the search engine really think it's synonymous? These aspects, the seoer all need statistics, and the website setting, need to match with Netizen's search habit.

Fourth step, keyword warping

Search engine keyword tools to export a large amount of long tail keywords: such as Baidu to promote keyword tools, Google adwords keyword tools, Baidu related search keywords and other analytical tools to get the industry generic words, such as industry-specific words, brands, style subjects, long generic words screening and classification, made documents.

The concrete approach is that 1, make classified keywords list; 2, understand the characteristics of the project industry, list the appropriate core keywords, according to the content structure classification; 3, research and simulation of target users (friends, netizens) of the search habits; 4, to record the keywords used by competitive websites as a reference, analyze the reasons; 5, Use search engine keyword tools to export a large amount of long tail keywords: such as Baidu to promote keyword tools, Google adwords keyword tools, Baidu related search keywords and so on.

Do not underestimate this job, to pat shoes Network For example, each footwear related search, light Baidu more than 400,000 times search. And only the shoe nets need to optimize the target word on more than 100,000, how to co-ordinate and deployment, but also a huge test, not to mention the whole category of large-scale electric business platform, may have millions of of the target word in front of you, how to allocate? The homepage should have the right to heavy channel page's entrance, the weight channel page should have the brand page entrance, The brand page should have a long tail word entry, the detail page should contribute to all the related weight pages, instead of such as many site properties just directed anchor text links.

Step Fifth, platform optimization

Small competition is easy to effect, so to optimize from the bottom up, from the lower index of the word start optimization. Specifically based on the platform's SEO basis to set, to dig out the name of the official website of the relevant brand words, such as natural search volume less than 10,000, recommended first from within 500 index words start; less than 5000, starting from 200, this difficult word to adjust the next station in the effect of fine-tuning.

The above 5 points, may be many optimization of the tens of thousands of Seoer are aware that the next is the focus:

The sixth step, the suggestion of the internal weight

This is the big platform SEO killer; Because large platforms already have a large number of outside the chain base, basically as long as the optimization of the internal, important pages to gain weight after the exchange of links, and temporarily no weight of the page can be linked to the factory production chain to pick up or buy links to achieve the effect of SEO. However, to achieve the ultimate need for effective communication with the search engine. You have to understand that you judge things in the same standard as the search engine, such as Adidas and Di King, if the latter to get more station display, the search engine will think that Adi Wang more important, I believe this is a lot of seoer understand the truth. But you know, but it doesn't mean you use it, but the fact that 99% of the seoer doesn't.

One day the search volume is only 100 words, to get a whole station to recommend nature is meaningless. In fact, as long as 1000 pages on the display of this word, you can row first, why waste so many positions. So how many words are you going to optimize? What are the indices of these words? How many pages are there on the platform? How many recommended bits per page? Can be based on the index, PV, display bit of these 3 dimensions to calculate a formula to solve this problem, so that different heat words to obtain a matching display opportunity.

If the shoe net has a more complex calculation formula, each word according to the search heat to match the corresponding proportion of the show (recommended) opportunities. For example, a word index is 100, may be in the shoe net to obtain 10,000 PV display, B Word index is 1000, will be in the shoe net to obtain 30,000 PV display. However, this is a prerequisite: does not affect the user experience.

Resources are limited, so it is necessary to make effective use of the resources in the station. Only effective use of resources to get the maximum effect of the presentation, but China's up to 99% of the Web site in the waste of resources in the chain.

Step seventh, Link factory

What is a link factory? The link factory mainly manages the width and depth of the multiple dimensions of the chain. How do you decide if it's a link factory or a garbage factory? Black Hat seo is a garbage factory, making a lot of junk sites, mass a large pile of garbage links, such low-level seo is the black sheep, the garbage station group harm has been.

Large electric business platform needs a large number of outside the chain of support, even the site is highly well-known platform also need to do outside the chain. In doing outside the chain before, first of all through the SEO personnel processing and distribution, so that important pages more important. If there is a budget, you can buy some links appropriately to the category you want to optimize.

So how does a link factory that adheres to search engine rules manage the external chain? Do you do it casually? Do you have a planned job? Do not say today do 10, tomorrow do 20, not to do outside the chain, also not to say, do 10 today, do 10 tomorrow, no matter how you do, the effect will not be obvious.

The dimensions should be listed first, for example, the blog outside the chain, the forum outside the chain, the news chain, etc., can find at least 18 dimensions; Then, set the width, for example, we need 1000 blogs, 10,000 forums, 500 news chain; Finally, the depth is to make time progress, The dimensions and the broadband are covered in steps. However, the workload is too large, if it is a new platform, you can use the way department collaboration, according to these three dimensions, to do an external chain detection and management system. Similarly, we can operate the resources are limited, this is called the effective use of outbound resources, only effective use of resources, in order to get the maximum effect of the present, China 99% of the Web site in the waste of external chain resources.

Eighth step, communication and performance

Project from the start, SEO should be involved in it, can not wait for the online and then let SEO to change, the site is done, but the framework design can no longer be changed, this time just change the title described to SEO is no effect. Many large electric business platform SEO is not authorized to participate in the project planning, which will make the SEO effect greatly discounted.

Nineth step, SEO training, instill seo thinking

In fact, most of the medium and large electric operators do not have a strong desire to SEO, because their access and user level has been to the SEO is difficult to bring a great effect of the stage, reached the bottleneck of the SEO. But large electric platform of information, category, optimization space is also very large, but how to let these large platform to fully value the role of SEO? To make the platform to realize that after SEO, put an IP is less than 1 cents, a year down, the tens is the advertising investment. Only let these platform vendors pay attention to the low cost of SEO, high return effect, can let SEO get attention.

The effectiveness of SEO work, need to top-down, to get the attention of the company to make meaningful. The company attaches importance to the editor, the Department of merchandise (the last group), the Front (DIV), the program (URL), etc. need to carry out SEO training, but specifically for different departments to develop different training content. For example, editing department to draw up information title, to refer to the user's search habits, front div to standard concise, know the basic SEO important label usage. Technical side to know, similar to the ID sequence can not be arbitrarily changed, the server response to fast, and so on, these affect the effectiveness of the SEO.

Dix: Bi Collaboration

Large electric business platform should have a data analysis of the BI department, and can request the Department to collaborate to develop a flow forecasting system. This flow forecast system is mainly to do performance prediction, predict the next number of keyword ranking can be promoted, each month to promote the IP is how to come. Can not only know the optimization, only know how to predict it may rise 10,000, may also rise 20,000, but the specific increase in how much is not to use data to explain. SEO needs is through accurate data analysis to improve the entire business plan, improve the operational efficiency of the platform.

To sum up, the author believes that large electric business platform to do a good job in SEO, to do a good job analysis, secondly, if you can get the company from top to bottom, with good teamwork and effective communication, will optimize bottom-up implementation, in the chain weight distribution system and outside the chain factory support, relying on good flow forecast and performance evaluation system, will be able to achieve the ultimate.

(Big Brother Seo, formerly known as Lin, is now serving in the shoes net Director/cmo, in charge of brand marketing, is a number of large-scale electrical business SEO consultants. Former software engineer, Ruby on Rails Chinese Community Rorchina founder, 2008 to the network marketing, in-depth research seo/sem;2009 year led 3 people team to beat the business platform shoe net flow in 3 months to break the top three in the industry, For the company to save the annual tens advertising cost input. )