Ten trends of the 2013 Internet pattern

Every time the new outbreak of the internet appears, the reasons for success are repeated over and over again, the purpose of which is to try to learn from some successful experience. In the coming 2012, a number of models or concepts have been repeatedly mentioned and discussed, they may not be the current profit model clearest, but it is likely to detonate the next Internet pattern changes can not be ignored trend.

Two-dimensional code

Some people say 2012 is the second year of the marketing of two-dimensional code, from the popularity of the market, this assertion is not too. According to the survey, at present, two-dimensional code technology, whether in the individual or the enterprise or industry has a wide range of applications, for example, the industry is widely used in anti-counterfeiting technology, such as fire tickets, medicine, license and so on, and the enterprise has been two-dimensional code technology as a link between the interaction and consumer one of the important channels. I remember in the first store launched the "Unlimited Shop" virtual experience shop, has also injected a glimmer of new vitality to the electric business.

It is understood that the first two-dimensional code technology to spread out and start commercial applications of the country is Japan and Korea (about 2002 years ~2003 years). China's first launch of two-dimensional code business is the 2006 China Mobile, but the real two-dimensional code technology to the climax or Tencent, Baidu, Alibaba, Sina and the three major operators and other giants joined, it was inferred that the 2015 two-dimensional code market size will reach 100 billion scale.

Although the two-dimensional code is not a new technology, but it can be people, mobile devices, geographic information, online and offline, the natural combination of this year, the smartphone is extremely developed, no doubt for the promotion of two-dimensional code to create a natural opportunity. No wonder Ma shouted "Two-dimensional code will be the main entrance to the future mobile Internet" slogan.

HTML5

With the rapid development of mobile Internet and the improvement of HTML5 technology, more and more developers are beginning to be compatible with this new technology. Data show that in 2011, the proportion of HTML5 development applications was only 23%, which has risen to 78% this year, and the number of mobile devices using support HTML5 browsers has soared from 109 million in 2010 to 2.1 billion this year.

As a representative of the next generation Web technology, the HTML5 concept has been particularly hot in recent years. HTML5 has become the standard topic of the 2012 major Internet events. HTML5 technology is highly sought after, and its acquired advantage is not unrelated. It is understood that HTML5 received the most direct reason is its cross-platform, in addition, it can not only be used to represent web content, but also may bring the web into a broad ecological platform.

Many people in the industry believe that the characteristics of HTML5 is revolutionary, especially its rich tag system, similar to the built-in many shortcuts, will replace those who complete the simple task of plug-ins, can reduce the application development of the technical threshold.

Facebook, Google and Amazon, the early representatives of the Internet giants, have pioneered the application of HTML5 technology to their products, and with the rapid changes in technology, jobs ' predictions are expected to come true, and HTML5 will likely become the next generation mobile internet killer.

Large data

While the big data is still at an early stage in the country, its huge commercial value has emerged. More recently, President Barack Obama's re-election was the best testament to the value of the big data, and a carefully crafted data-mining team for Obama's campaign that gave Mr Obama a victory over Mitt Romney ended up laughing.

So what are the big business values that can be tapped for the increasingly hot data market? According to a large data study by IDC and McKinsey, at present, large data mainly in four areas to explore the huge business value: Segmentation of customer groups, and then tailored to each group to take a unique action, the use of large data simulation of the real situation, to explore new needs and increase the return on investment, improve the results of large data in the relevant departments The degree of sharing, improve the overall management chain and industrial chain input rate of return, business models, products and services innovation.

According to statistics, the current large data formation of the market size of 5.1 billion U.S. dollars, and by 2017, the data is expected to rise to 53 billion U.S. dollars. How to excavate the data under the big Bang is also facing the dual challenge of technology and commerce.

Internet of Things

The Internet of Things is one of the strategic commanding heights in the development of the world economy and Science and technology, which is called the third wave of the development of the world information industry after the computer. As an important direction of the next generation information technology application, it is in the fast development stage.

Such a vast market, the main user groups are the government will. On the one hand, the internet of Things is applied to public security, urban operation management, public transportation and other fields, while the government is the largest consumer of these public management and service market, so the direct purchase of government departments will become the final consumption subject of the Internet of things. On the other hand, the government will promote the intelligent demand of enterprises in electric power, agriculture, medical care and environment, and promote the development of the Internet industry by promoting the consumption investment of the enterprises in the Internet of things.

It is understood that 2011, the national network of things in the scale of more than 250 billion yuan, is expected to be more than 500 billion yuan in 2015.

Mobile payment

The rapid popularity of smartphones has spawned the development of mobile payments, a huge industry. Square, Goolgewallet, Applepassbook and other internet giants have competed for this tempting cake, even Jingdong mall Liu also cannot resist, in the recent acquisition of a third-party payment company-Net silver online, which has said Jingdong Mall officially involved in the payment field.

According to Gartner, Global mobile payments will exceed $171.5 billion trillion in 2012, with mobile-paying subscribers exceeding 200 million, and mobile payments from 2011 to 2016 will achieve an average annual growth rate of 43%. By 2016, mobile payments will form a huge market worth as much as $617 billion trillion, and the size of users will be exploding to nearly 450 million.

As an Internet power with 921 million mobile users and 320 million mobile internet users, future mobile payments will be invaluable in market demand. Perhaps in the near future, when people walk into a store to shop, they simply take out their phone or give their name to pay, and the wallet may no longer be a dream.

O2o

The rapid development of mobile Internet makes the connection between line and offline never as close as today. "Local" has become the Internet, especially mobile Internet, the most important next stop, and O2O has become the internet giants and start-ups are eyeing a new market.

Localization services for the O2O company, including the public comments, group buying, Baidu, NetEase Huihui and other companies; In addition, the O2O market in the field of online tourism is also in full swing, Ctrip, where to go, Flight Butler, hotel talent, and other mobile O2O products in nearly a year also quickly leap Red.

Statistics show that 2012, the domestic O2O market will reach 88.79 billion yuan, an increase of 57.91% from the previous year. Wan Haoki, a partner of Jingwei Ventures, once said that the market is likely to become a public company, even if you only have 1% of the market, or even 1 per thousand, under O2O's huge market size.

Cloud

Cloud computing, cloud storage, Cloud notes ... unconsciously, "cloud" service has become one of the most eye-catching words in the 2012 Internet. Not only the major IT giants in this layout, many of the new companies also as their opportunity to enter the field of cloud computing. In the industry's view, cloud computing is expected to become a mainframe computer, personal computers, the Internet after the fourth time it Industrial revolution.

According to Gartner, 1/3 of global digital content is expected to be stored in the cloud by 2016 and, according to Forrester, the cloud market will reach $241 billion trillion by 2020.

As for the future trend of cloud computing, some experts say the private cloud will not go away and there is a tendency to continue to grow, while the hybrid cloud will continue to maintain its existing strengths and grow; The platform that service will win the favor of developers; service failures will increase public awareness of the quality of service differences.

The era of cloud computing is coming, are you ready?

Mobile Internet

With the rapid popularization of tablets and smartphones, people's behavior habits are quietly changing, more and more people began to move gradually from the traditional PC to the mobile Internet, this is the general trend, but also a historical necessity.

The size of the mobile internet market will grow by 150% this year, the research agency predicts, in 2012. Mobile Internet is the most valuable area of investment in the next few years, both in terms of growth and total. Predictably, 2012 is a year of booming mobile internet and a year of ebb and tide.

This year, Facebook's 1 billion dollar acquisition of Instagram, Zynga spent 180 million of dollars to buy omgpop, micro-letter users have more than 200 million, the MO also because of being dubbed "the gun artifact" and quickly became popular .... These are a string of inspiring figures, Let more and more developers smell the money.

The rapid popularization of smart phones has laid a good foundation for the development of mobile Internet. By the beginning of 2012, the number of mobile subscribers worldwide reached 6 billion, with over 120 million internet users worldwide.

Although the mobile Internet brings people many opportunities, but there are many problems to face, homogeneity of replication, marketing costs, the profit model is not clear and so is currently plagued the network development of the first issue, as for the future development of mobile Internet, I would like to apply a sentence: The future is bright, the road is tortuous.

Commerce

The word "Electric dealer" is a bit cliché, but it cannot be talked about. Ten years ago, E-commerce was not a problem in China's retail sector. Ten years later today, the boom in E-commerce has begun to pose a threat to the traditional retail and impact. Last year the National E-commerce volume reached 6 trillion yuan, the proportion of GDP reached 13%.

With the success of Ali and Taobao led by Ma Yun, so many people saw the opportunity in E-commerce, especially in recent years, such as the emergence of electric business sites, patterns are all over the Consumer-to-consumer, Business-to-business, and other new models. In addition to this type of electrical business, there are more traditional channels under the line shop is also the layout of the business, such as Suning easy to buy, Gome, etc., even CCTV also according to the loneliness, also joined the power of the team, on October 29 on-line "CCTV Mall" business platform. Wangfujing department Store will also carry the new domain name to enter the electric business industry at the end of the year.

In the short few years of China's electric business, the industry has created the wealth and value that other industries need for more than 10 years or even decades to create, which may be an important reason to attract many people into the ranks. See "Singles Day" is Coming, double 11 originally is the day cat own holiday, but now Jingdong, Gome, Suning, when all participate in it, a big curtain of electric business carnival will be opened.

Internet phone

2012 The internet has a lot of tough, big guys are doing mobile phone Rob Mobile Internet portal has to say. The success of Lei's millet mobile phone has made many internet bosses see the business opportunities. For a time, Qihoo 360, Baidu, NetEase, Shanda, Alibaba and other internet giants have high-profile enclosure Internet mobile phone market.

Internet companies do not simply want to sell mobile phones so simple, but for their own mobile internet applications can be rightfully embedded in the mobile phone, the intention to occupy the source of mobile Internet portal. Spell configuration, price, spell marketing, join the mobile phone corps of the big guys are very busy.

After a fierce battle in the market, the outcome of the score is not separated, but this incident also reflects to some extent the Internet boss of the future mobile Internet market layout of the forward-looking.

The revolution has not yet succeeded, comrades still need to work hard. (text/Wang Good)