Ten ways to make an inventory of local portal sites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Spring Festival is coming, here I first to everyone to worship an early years, I wish you all the site Baidu collected a lot every day, ranked first.

To get to the point, we all know that in the last two years, major internet giants have started to expand, the basic already has the individual stationmaster's living space to squeeze almost, for example: Baidu Library to the ebook, the novel, the Data downloads class website impact, 58 same city and so on classified information giant's national expansion, several big portals refinement strategy and so on, Basically are the deep pockets of the hit money, our personal webmaster can only be sidelined. This is also one of the most important factors in the rise of local portals in recent times.

According to their recent operation of the county-run local website Eforing www.52fuqing.com as a case to summarize the current mainstream local Web site profitability. First of all, we first analyze the local portal profit space, the operation of local sites must not be the traditional way to do the station, which words are basically no margin. A county seat about 30--100w population, general Internet access rate can reach 15%-20% or more, there are 50000--20w people. There may be a webmaster whimsical thinking that the traditional way to operate the site if there are tens of thousands of IP also make a lot of, in fact, the tens of thousands of people if there are thousands of people visit your site you will laugh, most netizens are to the door and a variety of application platforms, access to the local site is very small, Unless you can do it like Dragon Lane, Xiamen fish, 19 floor. If the traditional method relies on thousands of IP is unable to feed a company, so to diversify the commercialization, provide the value of local IP, and local businesses to establish a valuable partnership. Local website profit space in the end how big, I can only say how much profit space platform is how big. As long as the platform to achieve a superb, profitable tens of millions of, hundreds of billions is not impossible.

So what are the ways that local Web sites are profitable? How to judge your own local portal station profit way is OK? What will be the main profit of the local portal station? Many local portals are still doing a daily SEO but forget the marketing of web sites, ignoring some basic network promotion methods, Really want to successfully operate the local site, or to do the promotion of consumer-oriented mode. But at present many local station stationmaster still relies on the news flow to sell the advertisement to make money, this is absolutely no money, to determine whether a local site's profitability is OK is an important factor is advertising revenue accounted for the proportion of total income, the lower the proportion of advertising revenue, indicating the more successful the way you profit.

Advertising remains the focus of local sites, is also the basis, so local stations must be comprehensive, such as: Real estate, automobiles, food, shopping malls and other channels should be established to achieve comprehensive content of the site, as far as possible to meet the needs of local netizens, but also can diversify to meet the needs of local businesses advertising. In addition, advertising in the design must adhere to the principle, can not Zooey change! must be designed to meet their own web site advertising program, including prices, advertising positions, must make your advertising program authoritative.

Classified information of the merchant service is also the local site's profit way in the start, but the classification of information profitability needs to have a strong ability to tap value-added services, that is, your site in the local need to have a large number of business partners. At the same time for the classification of information settings is also very important, especially to take into account the local netizens and merchants of the specific situation, to conform to local conditions, can not be replicated according to the mode of the major stations.

Group buying last year can be said to be popular internet, it is said that every day there are more than 10 group buying website set up, this shows that the hot buy service. and local sites should provide group buying services, local site group purchase service can effectively use local advantages, greatly reduce the risk and cost of group purchase, but also can quickly with local businesses to establish business relations of cooperation.

Talent recruitment can be said to be one of the necessary channels for local sites, recruitment is a perennial enterprise must be carried out, especially the local people-intensive enterprise recruitment needs are greater, and the job search is needless to say, now work so difficult to find, many people want to quickly know the company's latest recruitment information. Therefore, the local website should be based on this information poor to provide a good talent recruitment platform as a strategic focus of the development of the website.

Real estate is a local site can not miss the big profit channel, we all know that real estate enterprises in the publicity is crazy to hit the money, there is a need for business opportunities, the establishment of real estate channel for the real estate enterprises in this advertising market is quite effective. can also provide users with relevant real estate information, but also with the relevant second-hand housing, rental sales Manager to establish long-term cooperation.

Online ordering the biggest bottleneck lies in distance, delivery is the key to online ordering, modern society's life is fastidious fast and convenient, especially in urban white-collar, so the online ordering meal to solve this part of the needs of the population, especially the professionals and related companies. But we certainly cannot open the restaurant, therefore generally is cooperates with the catering enterprise.

Online shopping This channel operation is more difficult, especially upfront capital investment is very large, need a lot of resources coordinated operation, so the proposal can be used Taobao store form, but if you have money, local online shopping is definitely a blue ocean.

Business cooperation, some general, the business cooperation here is with the content of the site to publish the business cooperation, such as: Power supply Bureau blackout bulletin, large-scale supermarket activities such as announcements such as real-time information release.

Word of mouth comment is absolutely every local site must be the channel, the word of mouth reviews for local food and entertainment tired merchants absolutely lethal lethality, especially some word-of-mouth reviews to achieve the poles, delete a negative comments are thousands, so hurry up!

Consumer complaints Channel, I think we have seen CCTV exposure 315 consumer Complaints Network news, consumer complaints is a violent business, the specific operational inconvenience to say more.

The rise of the local site also to the personal webmaster to create a new direction, here only a part of the profit way, the specific operation to be based on the actual situation, we all know that a variety of ways to make a profit in the practice of invention.