Ten ways to get the app download up on holiday

At present, a word, said winter is not suitable for love, because too many festivals ... But for the vast majority of businesses, the ensuing festival means unlimited business opportunities for application developers are no exception.

Overseas developers have summed up the following 10 methods, can help you better in the festival to promote their applications, ushered in a small peak download, the following for you to sum up these methods.

1. Pre-section timely update application instructions and screen screenshots

People like the new clothes in the festival, the application is no exception. Update the official Web Application description and description (add "Christmas Special" and so on), as well as the application of the screenshot; add some festive elements to the application, such as putting a Christmas hat on the character of the game-these updates are not charged and are easier to attract users to download.

2. Update release

A good application must always keep track of feedback and stay updated, especially when the holidays come. Use some gadgets to create your own personalized push notifications to entice users to upgrade, and recommend www.parse.com.

3. Ensure the server is running properly

"Eye big belly small" is big bogey, when a large wave of users poured in to download, but found that your server hold, it is really rich can only stare. So, before the download peak comes, remember to test your server, such as 50,000 additional visits a day can withstand it.

4. Work with other developers

Rich people earn, in your application to add a "more applications/games" can give other developers to download the amount, but also for yourself to bring more users.

5. Seize the first 5 seconds

Users need a sense of freshness, no one can guarantee that you will always use this application, constantly in the application to buy props and so on, and in the festival, most users are just a little fun to become a long-term user is unlikely. So, you have to seize the user to open the application of that short period of time, full firepower to push ads, can make a little bit!

6. Pay attention to the major application store holiday closing time

The itunes connection is closed on December 21-28th, you can't change the price, post a new application, or make any updates, of course, it will send an email in advance to tell you that it doesn't care if you don't see it in time. So, if you have any holiday response, remember to set up ahead of time, and then make a good day of their own, waiting for a bumper harvest.

7. Make good use of the festival "Sequela"

In decade, not just a Christmas, behind also follow New Year's Day, Spring Festival, Valentine's Day ... So you need to be well prepared for this series of festivals. From the chart below, the download volume remains objective until February.

8. The way to sell is as unique as possible

From Christmas to the next February can be said to be the most densely-connected marketing ads, when users are surrounded by a stack of ads, only the most particularly bright eye of that attraction. All you have to do is make your application ad stand out from the crowd.

9. Add Gift function

Gifts are essential in the holiday season, adding gifts to your application, allowing users to send gifts to their application friends such as virtual currency, or you can also provide links to online gift stores in your application.

10. Stimulating Application Purchase

Users are inclined to buy products related to festivals, you only have to give, do a little change, such as the weekday 300 gold coins to buy props notice to the "Christmas benefits" and so on, increase user purchase opportunities.

In addition to these, the more commonly used is the holiday limit or discount. But no matter what, please keep in mind that users visiting your application page during the holiday season want to see something different from the usual. Christmas has come, New Year's Day is not far away, domestic developers are also hurriedly action to create their own "Holiday download small Climax" Bar!