Ten years of writing practitioners share the original experience of the site

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Search engines, Web users, the original requirements of our website content more and more high, worry-free milk dad net Webmaster for 10 years has been engaged in copywriting planning work, in writing original copy of some experience and ideas, today deliberately write an article, introduce how to write original articles, for the majority of webmaster friends for reference. The level is limited, the inadequacy, please Haihan.

First, write your own familiar field.

Why can Mo Yan win the Nobel Prize for literature? Because he wrote all the words from his own life, farmers, rural areas he lived for many years, he is most familiar with the field, if let him write the story of Shanghai such an international metropolis, I believe that with his ability to write a wonderful, but definitely not the Nobel Prize.

The same is true when we compose Web content, write oneself the most familiar field, must be able to tremendously, and do not have to replicate here a little, there paste a little, can smooth flowing coherent, and will not bump, racking their brains, finally oneself is not satisfied, the search engine also thinks you are false original, the website user sees to also feel worthless , in the end you are not worth it.

If you are doing Taobao guest, selling women's shoes, cosmetics, but you are a man, you are only familiar with the construction station, programming, website optimization of these technical activities, the female friends of things, what to do? Worry-free milk dad nets think that we men are like to wear clothes, shoes, and now there are men wash face, skin care, perfume supplies, You can totally stand on a man's point of view to write your own dress collocation feeling, because every woman will have a man around, as long as you yanzhiyouwu, she will be concerned about, maybe she will not consciously think of her boyfriend or husband. As long as the content of your site can make your users have Lenovo, empathy, thinking, this is enough, stick to it, she will be your loyal users. In addition, you also have a girlfriend, wife, if you really feel difficult to write, you can also communicate with them, the feelings of their records, this is a good original content.

Second, to write their own real experience

Network from the beginning of the birth, its ultimate goal is to spread and share, we imagine, if we are copied to copy, on the surface as if the information on the network more and more rich, but in fact, is the spread of low value or worthless things, this is the electronic waste, And this practice will greatly damage the interests and enthusiasm of the original, the end may be more and less original, to the big say, this even for human progress will have an impact. Based on this consideration, worry-free milk dad webmaster Friends have to learn to write their true experience, will you to a certain product, an event, a certain technology experience and experience summed up into words, this is a very good original.

Like the one I'm writing right now, this is what I do copywriting work for many years of real experience, although not necessarily correct and useful, but it is definitely my most real idea, I wrote some of the experience of writing to summarize, not only to allow me to think more of the process, But also can be confused friends to provide a point of reference and reference, although the level may be limited, but I think this to the Internet, for search engines, the site users, is a certain "value" information.

Third, write the topic that the user is paying attention to

After all, we are not a writer like Mo Yan, we provide content is to really solve the problem of the target users, high and low is also unworthy, we have to write the site targeted users are concerned about the topic.

With worry-free milk dad nets as an example, more than 20 days since the establishment of the station, the highest click rate of three articles, the subject of which I recalled the wife's birth process, Hong Kong Disneyland parent-child travel strategy and children's Day I wrote a letter to my daughter, the first two is experience-sharing article, the third is the emotional experience of the article, Are my target users more concerned about and interested in the topic, so the click rate rose faster, and the anti-worry-free milk dad net hits the lowest of several articles, I found that the content is more empty and not strong practical articles.

How to catch the attention of users, I believe that the old webmaster know, through Baidu Webmaster Platform, statistical tools and other technical means to find users to enter the source of your site and places to find the highest click-rate pages and articles, and regular statistics and analysis, will soon be able to catch your users attention.

To keep up with the popular trend and the social hot spots

The speed of the spread of the network can be understood, and the user's fickle is also very normal, the wind of the network almost every second in the change, this point, worry-free milk Dad Network advice novice webmaster Friends can pay more attention to Baidu's list, you will find a lot worth writing the theme.

Because the Dragon Boat Festival period to take children out to play, free time is very little, I probably can only write one article to several original articles, how to do? What's the topic? I point into the Baidu Cloud list, found that the public on the Shennongjia UFO, Shanghai foreign teachers and other news attention is very high, I will combine worry-free milk dad nets child-rearing and parent-child tourism and other columns , Fencing wrote a few related original articles, the result, almost is Baidu seconds included, let me get an unexpected surprise. The screenshot of Baidu is shown below.

Five, the article should be clear, clear, fluent text

Also think about it, we read the newspaper, is not often on a whole page swept over, if you do not see the title attracted to you, is not quickly turned over? When you read an article, if you feel disorganized and unintelligible within a few seconds, are you going to flip it too soon? And so is the content on the Web site.

Every day, netizens will receive the overwhelming network information, your site content how to be able to stand out? This requires us to write each copy, the first must think clearly our theme, is not interested in netizens, not netizens need, is not everyone in the attention, And to list a more attractive title around this topic; Then, we can hit the out, or draw an outline on the paper, you are prepared to write around this topic which points, with 1, 2, contest marked, so that the paragraph frame and order of the article is basically clear; Finally, around topics and paragraphs, You can be a shop and write content, but remember that the text must be fluent.

Clear theme, conditioning clear, text fluent, this is an original article the most basic requirements, we do not need to pursue the Nobel Prize, but we need to take care of netizens and users of the reading fun. I believe that through a short period of practice, every webmaster friend can achieve this most basic requirements.

Finally, let's think about it from the perspective of an ordinary person, network is the continuation of our work and life, is a part of our work and life, and many times, we have access to the Internet in addition to simple entertainment and games, more than the network to solve our work and life in the various problems encountered, You might want to think about it, if you go into a website, look around, are a piece of the copy and paste content, you will continue to watch the interest? Therefore, webmaster friends, do not be too eager to pursue the content of the site, down the heart to do some rich features, practical original content it, Not only can enhance the value of our site itself, but also for the Internet a better future contribution to a meager strength!

This article from worry-free milk dad Net www.51baba.cc original, worry-free milk Dad Network is committed to the birth, perinatal care, parenting, family feelings, healthy life and other themes, the release of strong original, practical science and experience to share the article, focus on improving the level of milk, to build a harmonious happy family! Users are welcome to reprint, reproduced please specify the source!