Ten years production of 40 billion pens and water pen industry to enter the electricity business map

Zhejiang Online November 27 news (reporter Jin Jing)

Tonglu Industrial Park, Hua pen Industry, general manager correspondent, Board set to index number quite some sense to reporters said, "I do pen this line nearly ten years." "And in the square near his factory, a celebration of the 10 anniversary of the fen Shui Zhen pen industry was held as scheduled, and the" China ballpoint Pen Manufacturing Base "was awarded to the town.

November 25, 2002, China Light Industry Federation, China Pens Association officially awarded the "Township of Chinese pens" title. According to the introduction, at that time, the town has more than 560 pens enterprises, annual output of 3 billion pens, sales value of 1.43 billion yuan, to recruit more than 10,000 employees.

Ten years later today, the town has pens and supporting enterprises up to 827, to recruit more than 20,000 employees, the end of 2012 is expected to water pens in the entire industry production of ballpoint pens 6.6 billion, to achieve sales revenue of 3.723 billion yuan.

The reporter from the Fen River government learned that ten years of water pen industry cumulative production of more than 40 billion pens, early in 2004 to achieve a "world-per-person pen" goal, but the output value of the year, but the profit is getting thinner, prompting the local pen-making enterprises need to seek the development of industrial transformation, the pen industry slogan has become a realization " The world per capita a good pen ", the construction of water Production Technology Innovation Service Center, Guide Enterprises to cultivate brand, the introduction of electric business platform, to create a complete industrial chain pen.

Ten years to build the industrial cluster of water splitting pens

Water separation pens originated in the last century in the 70 's: a work in Hangzhou ball-point pen factory family members to the water to see the daughter, found that local farmers when the wood is a small bamboo rod is suitable for the production of the pen, and then help the water to start a ballpoint pen processing point.

Since then, ball-point pen production enterprises in the water everywhere. In particular, since the reform and opening up, water people to the homeopathy, and gradually set up a raw material supply, mold processing, accessories manufacturing, trade and sales links to perfect ballpoint pen industry chain. 2002, divided water won the "Chinese pen-making township" reputation.

Up to now, the mountainous town, there are large and small pens and supporting enterprises 827, the end of 2012 is expected to water pens the entire industry production of ballpoint pens 6.6 billion, to achieve sales revenue of 3.723 billion yuan, one per capita worldwide.

However, in recent years, the water distributor has found that the production value of the pen industry has increased year by year, and the profit has decreased. For a long time, the Water Division enterprises are labor-intensive enterprises, walking is "low-cost competition" of the OEM road, in the industrial chain "smile curve" of the bottom. To this end, the local pen-making enterprises urgently need to seek the development of industrial transformation, the pen industry slogan from "The World per person a pen" into the realization of "the world a good pen."

Creating own brand and injecting the elements into the literary creation

Waved the "Sunflower", Hua pen Industry general Manager correspondent proudly told reporters that the "sunflower" is actually a ballpoint pen, "This pen research and development design to the entire link is our company to do, because the integration of creative cultural elements, than the ordinary pen can be more than 20% of the profit." ”

2007, correspondent for the industry market disorderly competition, the introduction of professional designers, the first to build their own brand, and try to incorporate animation elements into the pen design, they also with the Hangzhou Dream Cartoon Joint Research and Development "Rainbow Cat Blue Rabbit" series of creative pens, greatly welcomed by the market.

Now, there are more and more enterprises, like Hua pen industry, the elements of cultural creativity into the pen product design, poetry, far into the pen enterprises have begun to develop innovative pen, so that only the writing function of the traditional pen cluster toy function, ornamental function, application function as a whole. Market appeared "Maxim Pen", will be deformed "car pen", can be used to comb the "ballpoint pen", "Angry Birds" series of ballpoint pens ... These functional, novel shape of the pen products, not only favored by consumers, but also increased the value of the pen.

"Before a pen can only earn a few cents petty." Now, with the creation of cultural elements, these pens can earn five or six cents, some even earn more than one yuan. "correspondent said.

In order to protect the intellectual property of the enterprise, prevent the personalized patented design from being "embezzled", Tonglu County takes the lead in carrying out industry credit supervision in the water cut pens industry, and integrates the Enterprise patent Law and trademark infringement into the industry credit supervision system.

In addition, also set up a separate water intellectual property maintenance workstation, the establishment of the "Tonglu County pens Industry products and technology rights" Convention, and with the help of Pens Association and professional Civil Anti-counterfeiting team strength. 2011, 444 new patents were added to the water splitting pens enterprise, and by the end of 2011, the total number of patents owned by water splitting pens was 3314, which has become one of the towns with the largest number of patents in Hangzhou.

Promoting the efficiency of automatic production and introducing electric business platform for Development

In the workshop of Zhonghua Stationery Co., Ltd., nearly 10 automatic assembly machines are installed at full throttle for the production of fountain pens every day. Zheng Hua Stationery Co., Ltd. responsible person Zhang Zhenhua calculate: A machine One person operation can do 80,000 a day, and the original to complete this quantity, need 10 to 12 workers to do a whole day. In addition, with the production automation of pens, all the production of product quality has been effectively guaranteed, can be said to kill two birds.

Automated production line

This is a collection of industrial technology reform in the Fen Shui Zhen, a series of government issued by the "real Gold and silver" support policy, the vast number of pen-making enterprises have responded, through the realization of production automation, to solve the continuous increase in labor costs, artificial shortages and other factors.

In helping the development of pen-making enterprises, the local government spared no effort, the afternoon of November 26, the Tonglu County Stationery Electronic Commerce Association was formally established, the introduction of E-commerce platform is designed to provide a new way of development, broaden sales channels, through the Internet to achieve low-cost transactions for enterprises to obtain greater profits And through the Internet to obtain product information, improve quality, grasp the market direction.

"Through our platform, you can integrate the water many pens enterprise resources, will originally each scattered small orders, made large orders." "Hangzhou Celebratetheir Pen Industry Association president Shing said, Tonglu County Stationery E-commerce Association will be in one year development Day Cat Mall 100, C shop 300, two years of development Day Cat Mall 200, C Shop 600, a year to achieve sales revenue billion breakthrough."