Tencent Deal or No Deal investment Jinshan network

Source: Internet
Author: User
Keywords Internet marketing
Tags anti- anti-virus software application basic browser continuous customer customers

hall

E-commerce wars seem to have become the standard of the Internet age, although not so direct in 2012, but the calm surface can not hide hidden undercurrent. With the continuous development of domestic e-commerce, huge economic profits have attracted the participation of many players. The antitrust and alliance strategies have been alternately carried out. The e-commerce industry is also facing constant reshuffle. The reason why Tencent so generous, big and big investment in Jinshan network, not only on the basic areas of Internet application of attention, but also to contain the meaning of Qihoo 360.

We know that Tencent, as one of the largest Internet integrated service providers in China and one of the Internet service providers with the most service users in China, Tencent relies on QQ to bind hundreds of millions of customer groups and lays a good foundation for its involvement in many fields of the Internet. Followed by Tencent microblogging, WeChat, led by Tencent polymerization customer's ability to continuously enhance the value of the industry to create a model for the e-commerce industry. We know that in the Internet era, the more customers who have the resources and the stronger the ability to aggregate customers, the more advantages they can gain in the increasingly competitive e-commerce industry. Tencent is precisely because of its ability to aggregate customers in order to be successful in online games, portals, communities, search engines, TenPay and other fields, according to the data of well-known market research institutes, lists the top 20 sites in the world, including Tencent 7th place. Achieve such impressive results, is inseparable from the rapid development of the domestic Internet industry, but also inseparable from the customer's support for Tencent to maintain a good image in the eyes of customers, of great significance and far-reaching.

As a challenger of the domestic Internet industry, Qihoo 360 has shown a fearless look in the face of Baidu or Tencent. Under the slogan of antitrust and anti-infringement of customer privacy, with the market share of the 360 ​​secure browser, every time Qihoo 360 shots, it can compete with competitors. With Tencent occupying a monopoly position in instant messaging, Tencent and Qihoo 360 have been competing in browser and security anti-virus software. In view of the outstanding performance of Qihoo 360 in these two areas, Tencent is competing against it It is inevitable at a disadvantage, in order to grow their own strength, and another important player Jinshan alliance is understandable. We know that as the basis for the client, whether it is mobile or pc-side, browser and anti-virus software has always been Qihoo 360 users base, but also its growing roots.

Tencent also understands the importance of customer base for its own development. Naturally, in the face of 360-strong competition, Jinshan, an old rival of alliance 360, can effectively relieve its own pressure and at the same time strengthen its competitive advantages. The pain of "3Q war" I'm afraid Tencent still remembered so far, if its full backward in the browser and security Qihoo 360, I'm afraid Tencent survival of instant messaging aggregation customer base will be subject to Qihoo 360 . Such an outcome I am afraid Tencent unacceptable, will also affect the future development of Tencent globalization, browser and security as the basis of the Internet is definitely the focus of competition for e-commerce giants, which is why Qihoo 360 with a series of electricity Business giants compete for capital. Baidu has also been impressed with its own lack of application of the Internet infrastructure, it caused Qihoo 360 browser in an interview took away its 10% market share, is still its contempt for the opponent. No wonder Baidu executives have been active contacts Jinshan after experiencing the war 3b, hoping to make up for their lack of basic areas of the Internet.

This time, Tencent injection Jinshan electricity supplier development needs, but also its inevitable choice. After all, in their own weak to face the pressure of 360 alone, choose another strong partner to form an alliance, at least effectively resist Qihoo 360's monopoly. For Jinshan, in recent years and Qihoo 360's grudges have been unable to tell, although it has taken various measures but still difficult to effectively reverse the weakness, the domestic Internet giant Tencent's cooperation, there is no lack of a good s Choice. Tencent huge financial support, cheetah browser and Jinshan antivirus will certainly be able to get better development. As for the alliance between Tencent and Jinshan Qihoo 360 can withstand, which not only depends on Zhou Hongyi's coping strategies, but also need to see the development of the Internet market and the attitude of other players, regardless of the results if all are worth watching. Tourism Website: http: //www.pengchengtrip.com a5 starting, reproduced, please indicate the source!

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.